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"On the Record...Online" with host Eric Schwartzman to discuss the process of choosing a story to cover, using technology to cover the news, and television coverage versus print coverage.

With more than 26 years of journalism experience to draw from, Renay San Miguel is a weekend anchor for Headline News based in CNN's headquarters in Atlanta. During the war in Iraq, San Miguel helped staff the CNN/U.S. military desk. In that role, he interviewed CNN military analysts and outlined military operations using maps and satellite imagery. Additionally, San Miguel participated in Headline News' coverage of the war in Afghanistan in 2002. Before he joined Headline News in September 2001, San Miguel served as a reporter covering technology and the high tech business industry at CBS News and CBS Marketwatch. San Miguel has received a number of awards for his work including a Heartland Emmy Award, a University of Maryland Casey Award, and the Cybersecurity Journalism Award of Merit from Carnegie Mellon University and the Newseum.

SHOW NOTES:

6:35 - Renay San Miguel reveals how CNN decides what stories to cover. San Miguel also notes that the news he will cover "...has to be compelling, it has to...lend itself to good story telling."

7:54 - San Miguel talks about the differences between covering a story through television and covering it through print.

10:11 - San Miguel on the best ways to cover technology related news.

11:52 - San Miguel talks about how he decides what to cover: "...I read like a ton of online newspapers and blogs, and things of that nature...things about my business...the usual suspects, The New York Times, Washington Post, LA Times, Wall Street Journal...lostremote.com, I check out Jarvis's website buzzmachine...and all the tech headlines for all the major newspapers that have a website."

14:29 - San Miguel mentions how many emails he receives from PR people daily, and how blogging and podcasting has helped his career as a journalist: "I think that a journalist really needs to not be intimidated by these things [new technology], and not fear the blog but embrace it, and not fear the podcast...but really try to make it your own..."

16:53 - San Miguel on choosing a media channel for stories: "...if somebody would be pitching me a particular story for a podcast versus for television my suggestion is think about the podcast first...the podcast goes on CNN.com which has a wide reach, a lot of eyeballs hit the website everyday."

19:45 - San Miguel talks about why technology coverage appeals to him.

23:45 - San Miguel describes the change of his use of technology as a journalist since 1997 as, "...a 180 degree change."

24:15 - San Miguel on whether the use of a corporate website is sufficient to gather information for a news story.

26:02 - San Miguel explains how his user experience of a company's website affects his perceptions of that company, and what the key elements are to creating a great corporate website.

28:29 - San Miguel reveals why Microsoft's Bill Gates was upset during his interview at the Computer Electronics Show.

30:14 - San Miguel on how the growth of media training poses a challenge to journalists: "Folks like Steve Jobs, there's absolutely no way you are going to get him off message..."

34:58 - San Miguel talks about how the 24 hour cable news industry can compete in a world where there is no geographic exclusivity.

39:07 - End

If you've ever wondered how CNN decides what to cover, this exclusive interview as all about the process of how they choose which stories to cover, and the differences between television and print news coverage.

With more than 26 years of journalism experience to draw from, Renay San Miguel is a Headline News Anchor based in CNN's headquarters in Atlanta.

During the war in Iraq, San Miguel helped staff the CNN/U.S. military desk. In that role, he interviewed CNN military analysts and outlined military operations using maps and satellite imagery. 

Before he joined Headline News, San Miguel served as a reporter covering technology and the high tech business industry at CBS News and CBS Marketwatch.

He has received a number of awards for his work including a Heartland Emmy Award, a University of Maryland Casey Award, and the Cybersecurity Journalism Award of Merit from Carnegie Mellon University and the Newseum.

SHOW NOTES:

6:35 - Renay San Miguel reveals how CNN decides what stories to cover. San Miguel also notes that the news he will cover "...has to be compelling, it has to...lend itself to good story telling."

7:54 - San Miguel talks about the differences between covering a story through television and covering it through print.

10:11 - San Miguel on the best ways to cover technology related news.

11:52 - San Miguel talks about how he decides what to cover: "...I read like a ton of online newspapers and blogs, and things of that nature...things about my business...the usual suspects, The New York Times, Washington Post, LA Times, Wall Street Journal...lostremote.com, I check out Jarvis's website buzzmachine...and all the tech headlines for all the major newspapers that have a website."

14:29 - San Miguel mentions how many emails he receives from PR people daily, and how blogging and podcasting has helped his career as a journalist: "I think that a journalist really needs to not be intimidated by these things [new technology], and not fear the blog but embrace it, and not fear the podcast...but really try to make it your own..."

16:53 - San Miguel on choosing a media channel for stories: "...if somebody would be pitching me a particular story for a podcast versus for television my suggestion is think about the podcast first...the podcast goes on CNN.com which has a wide reach, a lot of eyeballs hit the website everyday."

19:45 - San Miguel talks about why technology coverage appeals to him.

23:45 - San Miguel describes the change of his use of technology as a journalist since 1997 as, "...a 180 degree change."

24:15 - San Miguel on whether the use of a corporate website is sufficient to gather information for a news story.

26:02 - San Miguel explains how his user experience of a company's website affects his perceptions of that company, and what the key elements are to creating a great corporate website.

28:29 - San Miguel reveals why Microsoft's Bill Gates was upset during his interview at the Computer Electronics Show.

30:14 - San Miguel on how the growth of media training poses a challenge to journalists: "Folks like Steve Jobs, there's absolutely no way you are going to get him off message..." 34:58 - San Miguel talks about how the 24 hour cable news industry can compete in a world where there is no geographic exclusivity.

39:07 - End

Photo by Randy Stewart, blog.stewtopia.com.

Web usability guru Jakob Nielsen goes "On the Record...Online" with host Eric Schwartzman to discuss the benefits an internet pressroom offers corporations, the role internet pressrooms play in shaping reputation online, and intergrating an internet pressroom into a company's website.

Jakob Nielsen, Ph.D., is a principal at the Nielsen Norman Group, and the author of the best-selling book Designing Web Usability, which has sold more than a quarter of a million copies in 21 languages. The New York Times calls Nielsen "the guru of Web page usability." U.S. News and World Report calls Nielsen "the world's leading expert on Web usability." He holds 79 United States patents, mainly on ways of making the internet easier to use.

SHOW NOTES:

4:11 - Jakob Nielsen on whether it is important for corporations to have an internet pressroom.

6:23 - Nielsen talks about the role internet pressrooms play in shaping reputation online: "...the pressroom is where to go and get it [information about a company]. So, companies that really want to communicate online should use this ability to reach both to the media and also directly to the public."

7:48 - Nielsen on whether there is a correlation between the user experience of a website and the perceived competency of an organization's staff: "That's sort of the sad thing about doing these user studies...how often we see people being very disappointed in, even major corporations, their level of commitment to online service."

9:35 - Nielsen talks about the potential impact of the failure of a company to deliver basic information in its internet pressroom.

11:47 - Nielsen on whether flash animation is an impediment or a benefit to a corporate internet pressroom.

13:19 - Nielsen talks about whether there is a relationship between how easy it is to find an organization online and how that organization is perceived by the searcher: "...users are getting more and more search dominant as the years go by...it's well worth the effort to really go into search engine optimization because that is just so much the way people find things on the web today."

14:58 - Nielsen on the terms to use to label an internet pressroom: "...people really know what you mean when you say pressroom."

16:00 - Nielsen talks about the common mistakes companies make when integrating an internet pressroom into their websites.

18:05 - Nielsen answers a question about whether an internet pressroom creates more or less work for a public relations practitioner.

19:40 - Nielsen on the challenges organizations face when implementing an internet pressroom.

21:25 - Nielsen on who should be responsible for the internet pressroom.

22:35 - Nielsen talks about how information should be displayed in an internet pressroom to be useful for an international audience.

24:03 - Nielsen on where it is best to include press contacts and time zones within an internet pressroom.

25:55 - Nielsen talks about listing a phone contact versus an email contact.

29:30 - Nielsen talks about his most surprising findings while conducting a study on web usability.

29:50 - Nielsen explains what eyetracking is and the indications of his findings on eyetracking: "...the more we study users I think the more we recognize...it's really important to prioritize and be brief and quick and to the point, and also to have the information formatted so that its very easy to scan."

32:29 - End.

The New York Times calls Jakob Nielsen "the guru of Web page usability" so those are their words, not mone.

And U.S. News and World Report calls him "the world's leading expert on Web usability." Jakob holds 79 United States patents, mainly on ways of making the internet easier to use.

When I launched iPRSoftware, the world's first online newsroom service for public relations professionals, Jakob has just released a report on online newsroom design best practices so I interview him about it and this is that recording.

At the time, I was very focused on building the best online newsrooms sections of corporate websites. I spent many hours working as a public relations person in event pressrooms, and I designed my company's user interface based on those real world experiences.

This is an interview I did as part of my own research with user experience and web usability Jakob Nielsen about the benefits an online pressrooms, the role online newsrooms play in managing reputations, and integrating an online newsrooms into a corporate websites.

Jakob Nielsen, Ph.D., is a principal at the Nielsen Norman Group, and the author of the best-selling book Designing Web Usability, which has sold more than a quarter of a million copies in 21 languages.

SHOW NOTES:

4:11 - Jakob Nielsen on whether it is important for corporations to have an internet pressroom.

6:23 - Nielsen talks about the role internet pressrooms play in shaping reputation online: "...the pressroom is where to go and get it [information about a company]. So, companies that really want to communicate online should use this ability to reach both to the media and also directly to the public."

7:48 - Nielsen on whether there is a correlation between the user experience of a website and the perceived competency of an organization's staff: "That's sort of the sad thing about doing these user studies...how often we see people being very disappointed in, even major corporations, their level of commitment to online service."

9:35 - Nielsen talks about the potential impact of the failure of a company to deliver basic information in its internet pressroom.

11:47 - Nielsen on whether flash animation is an impediment or a benefit to a corporate internet pressroom.

13:19 - Nielsen talks about whether there is a relationship between how easy it is to find an organization online and how that organization is perceived by the searcher: "...users are getting more and more search dominant as the years go by...it's well worth the effort to really go into search engine optimization because that is just so much the way people find things on the web today."

14:58 - Nielsen on the terms to use to label an internet pressroom: "...people really know what you mean when you say pressroom."

16:00 - Nielsen talks about the common mistakes companies make when integrating an internet pressroom into their websites. 18:05 - Nielsen answers a question about whether an internet pressroom creates more or less work for a public relations practitioner.

19:40 - Nielsen on the challenges organizations face when implementing an internet pressroom.

21:25 - Nielsen on who should be responsible for the internet pressroom.

22:35 - Nielsen talks about how information should be displayed in an internet pressroom to be useful for an international audience. 24:03 - Nielsen on where it is best to include press contacts and time zones within an internet pressroom.

25:55 - Nielsen talks about listing a phone contact versus an email contact....

Eric Schwartzman gives his Guide to New Media talk at the Public Relations Society of America Independent Practitioners Group.

Blogs, podcasts and other web-related technologies are big news, but how can PR practitioners use them? What kind of audiences do they reach? What do bloggers and podcasters want from us, and what can they do for our clients and how should we be making use of these media channels to get our message out?

SHOW NOTES:

00:57 - Eric Schwartzman talks about his experiences while at the Grammy's pressroom in 1999.

3:01 - Schwartzman on the effects of new technology: "...for the first time the media is not necessarily God anymore...now we're finding savvy organizations and individuals are blogging their point of view or tape recording their interviews...its really changing the balance of power."

5:00 - Schwartzman discusses the growth of the new media.

5:51 - Schwartzman talks about the need for public relations professionals to embrace the new media: "...if we think strategically about new media...the money is moving from offline channels to online channels. So, we can either say, well, we have web guys and they handle that, or we can get involved."

7:55 - Schwartzman talks about the Edelman podcast earSHOT.

10:16 - Schwartzman begins his presentation on social media.

10:55 - Schwartzman explains what tagging is, how it works, and why it is beneficial.

14:16 - Schwartzman, while demonstrating tagging: "...if you want to listen to what they're [the consumers] saying about your brands already...these are the tools [social media] that are available to you to listen to the digital conversation."

7:55 - Schwartzman on the volume of readers of blogs versus the quality of readers.

18:33 - Schwarztman shows a list of the most popular PR blogs.

19:33 - Schwartzman explains how to use PubSub to monitor the blogosphere.

20:20 - Schwartzman shows how to use the tool Ice Rocket.

21:58 - Schwartzman, while demonstrating how to use the tool BlogPulse: "I think one of the great opportunities of new media is the ability to marry the metric and reporting capabilities of the web with public relations..."

25:06 - Schwartzman offers his thoughts on Myspace.com.

27:15 - Schwartzman explains "the big deal about blogs."

27:58 - Schwartzman on the differences between blogs and message boards.

29:29 - Schwartzman explains what RSS feeds are and how the concept arose.

32:23 - Schwartzman demonstrates how to subscribe to an RSS feed.

34:20 - Schwartzman tells of three free services available to create blogs.

36:45 - Schwartzman shows his blog Spinfluencer to demonstrate the benefits of blogging.

38:08 - Schwartzman on why blogs are important: "...they're really the first tool that has given our trade a first hand experience with web publishing."

41:16 - Schwartzman discusses the role demographics play while conversing online.

43:17 - Schwartzman talks about companies using blogs: "Theres nothing clean about blog relations...there's no editorial oversight, there are no rules, and there's absolutely no controlling the message."

44:53 - Schwartzman explains how the blogosphere maintains credibility.

46:30 - Schwartzman answers a question concerning the demography of bloggers: "You would think 'oh it's just going to be tech geeks,' it's really not..."

47:42 - Schwartzman mentions different CEO's and companies that blog.

49:58 - Schwartzman introduces his discussion on podcasts: "A podcast is an mp3 file...that's distributed over an RSS feed."

50:50 - Schwartzman explains how to access podcasts.

52:04 - Schwartzman demonstrates how to distribute podcasts.

53:20 - Schwartzman on using TiVo to subscribe to podcasts: "...you don't need an ipod to listen to your podcasts. You can listen to them on your computer, you can listen to them on your stereo, you can listen to them in your car."

55:14 - Schwartzman talks about his podcast studio.

56:29 - Schwartzman explains the benefits of podcasting.

58:30 - Schwartzman talks about searching for podcasts.

59:15 - Schwartzman tells of companies that use podcasts.

60:35 - Schwartzman on why most podcasts are audio.

61:18 - Schwartzman talks about a client doing a series of podcasts at a trade show.

62:24 - Schwartzman on web publishing.

63:53 - Schwartzman closes his presentation.

64:21 - End.

This is a recording of my talk on Digital PR at the Public Relations Society of America Independent Practitioners Group.

This was pre-Facebook, pre-Twitter, and pre-Tik-Tok. I focused on blogs, podcasts, and other web-related technologies and how PR consultants can use them.

SHOW NOTES:

00:57 - Eric Schwartzman talks about his experiences at the Grammy's pressroom in 1999.

3:01 - Schwartzman on the effects of new technology: "...for the first time the media is not necessarily God anymore...now we're finding savvy organizations and individuals are blogging their point of view or tape recording their interviews...its changing the balance of power."

5:00 - Schwartzman discusses the growth of the new media.

5:51 - Schwartzman talks about the need for public relations professionals to embrace the new media: "...if we think strategically about new media...the money is moving from offline to online channels. So, we can say, well, we have web guys and they handle that, or we can get involved."

7:55 - Schwartzman talks about the Edelman podcast earSHOT.

10:16 - Schwartzman begins his presentation on social media.

10:55 - Schwartzman explains what tagging is, how it works, and why it is beneficial.

14:16 - Schwartzman, while demonstrating tagging: "...if you want to listen to what they're [the consumers] saying about your brands already...these are the tools [social media] that are available to you to listen to the digital conversation."

7:55 - Schwartzman on the volume of readers of blogs versus the quality of readers.

18:33 - Schwarztman shows a list of the most popular PR blogs.

19:33 - Schwartzman explains how to use PubSub to monitor the blogosphere.

20:20 - Schwartzman shows how to use the tool Ice Rocket.

21:58 - Schwartzman, while demonstrating how to use the tool BlogPulse: "I think one of the great opportunities of new media is the ability to marry the metric and reporting capabilities of the web with public relations..."

25:06 - Schwartzman offers his thoughts on Myspace.com.

27:15 - Schwartzman explains "the big deal about blogs."

27:58 - Schwartzman on the differences between blogs and message boards.

29:29 - Schwartzman explains what RSS feeds are and how the concept arose.

32:23 - Schwartzman demonstrates how to subscribe to an RSS feed.

34:20 - Schwartzman tells of three free services available to create blogs.

36:45 - Schwartzman shows his blog Spinfluencer to demonstrate the benefits of blogging.

38:08 - Schwartzman on why blogs are important: "...they're really the first tool that has given our trade a first-hand experience with web publishing."

41:16 - Schwartzman discusses the role demographics play while conversing online.

43:17 - Schwartzman talks about companies using blogs: "There's nothing clean about blog relations...there's no editorial oversight, there are no rules, and there's absolutely no controlling the message."

44:53 - Schwartzman explains how the blogosphere maintains credibility.

46:30 - Schwartzman answers a question concerning the demography of bloggers: "You would think 'oh it's just going to be tech geeks,' it's really not..."

47:42 - Schwartzman mentions different CEO and company blogs. This is before the concept of content marketing services took roo...

WashingtonPost.com deputy multimedia editor of breaking news Chet Rhodes goes "On the Record…Online" with host Eric Schwartzman about his daily video podcast and the challenges facing the news print publishing business. Get the WashingtonPost.com's video podcast feed here.

Chet Rhodes has been working at Washingtonpost.com for eight years. Prior to becoming the deputy multimedia editor, Rhodes was a producer in the Nation Science sections of the site. Rhodes taught broadcast journalism at the University of Maryland for approximately 10 years, and has worked as a local radio news director at UPI radio.

SHOW NOTES:

3:26 - Chet Rhodes on his work before becoming the deputy multimedia editor for The Washington Post.

4:16 - Rhodes on the organizational structure of The Washington Post.

5:23 - Rhodes talks about deriving content for WashingtonPost.com.

6:57 - Rhodes discusses the influence of visuals on editorial decisions: “…the image itself is news…”

7:57 - Rhodes on the relationship between the news coverage of The Washington Post’s newspaper and The Post’s website and how that cycle changes throughout the course of the day.

11:53 - Rhodes talks about the reporting structure of the newsroom.

13:08 - Rhodes discusses the development of The Washington Post’s website.

14:01 - Rhodes on the future of newspapers in the new media age: “…this digital revolution is really just starting to take hold at all levels, and I think the computer, and certainly the internet, are going to have far reaching impacts on lots of industries.”

15:32 - Rhodes on whether online news can financially support MSM journalism.

17:39 - Rhodes talks about The Washington Post’s newsprint division using feeds to transfer content to the newspaper’s online division.

18:34 - Rhodes on The Post’s use of a content management system to increase efficiency.

18:58 - Rhodes talks about using information from corporate websites.

20:43 - Rhodes talks about building a business case for video and audio podcasts at The Washington Post.

23:55 - Rhodes discusses the need for a content management system: “We have a very deep rich site that people find useful…it’s just not practical for a group of people to do that [create the site] without some sort of automation.”

25:28 - Rhodes explains how the content management system works.

27:06 - Rhodes talks about the differences between podcasts and other forms of news media.

29:23 - Rhodes on the number of downloads The Washington Post receives on its podcasts: “…our video podcast has been far and away the most popular thing we’ve done…”

30:42 - Rhodes talks about the challenges associated with promoting video podcasts.

32:35 - Rhodes on the possibility of The Washington Post breaking feature news with a podcast: “…I don’t think we would rule that out, because we’ve certainly broken things just on the web…”

33:57 - Rhodes on the conversations that occur at The Washington Post before breaking a story.

35:21 - End.

This is an exclusive, unedited interview with Washington Post editor of breaking news Chet Rhodes about pitching stories to the Washington Post, his daily video podcast and the challenges facing the news print publishing business. 

Chet Rhodes has been working at Washington Post for eight years. Prior to becoming the deputy multimedia editor, Rhodes was a producer in the Nation Science sections of the site.

Rhodes taught broadcast journalism at the University of Maryland for approximately 10 years, and has worked as a local radio news director at UPI radio.

SHOW NOTES:

3:26 - Chet Rhodes on his work before becoming the deputy multimedia editor for The Washington Post.

4:16 - Rhodes on the organizational structure of The Washington Post.

5:23 - Rhodes talks about deriving content for WashingtonPost.com.

6:57 - Rhodes discusses the influence of visuals on editorial decisions: “…the image itself is news…”

7:57 - Rhodes on the relationship between the news coverage of The Washington Post’s newspaper and The Post’s website and how that cycle changes throughout the course of the day.

11:53 - Rhodes talks about the reporting structure of the newsroom.

13:08 - Rhodes discusses the development of The Washington Post’s website.

14:01 - Rhodes on the future of newspapers in the new media age: “…this digital revolution is really just starting to take hold at all levels, and I think the computer, and certainly the internet, are going to have far reaching impacts on lots of industries.”

15:32 - Rhodes on whether online news can financially support MSM journalism.

17:39 - Rhodes talks about The Washington Post’s newsprint division using feeds to transfer content to the newspaper’s online division.

18:34 - Rhodes on The Post’s use of a content management system to increase efficiency.

18:58 - Rhodes talks about using information from corporate websites.

20:43 - Rhodes talks about building a business case for video and audio podcasts at The Washington Post.

23:55 - Rhodes discusses the need for a content management system: “We have a very deep rich site that people find useful…it’s just not practical for a group of people to do that [create the site] without some sort of automation.”

25:28 - Rhodes explains how the content management system works.

27:06 - Rhodes talks about the differences between podcasts and other forms of news media.

29:23 - Rhodes on the number of downloads The Washington Post receives on its podcasts: “…our video podcast has been far and away the most popular thing we’ve done…”

30:42 - Rhodes talks about the challenges associated with promoting video podcasts.

32:35 - Rhodes on the possibility of The Washington Post breaking feature news with a podcast: “…I don’t think we would rule that out, because we’ve certainly broken things just on the web…”

33:57 - Rhodes on the conversations that occur at The Washington Post before breaking a story.

35:21 - End.

By Daniel X. O'Neil from USA - Washington, DC, June 2011: The Washington Post, CC BY 2.0, https://commons.wikimedia.org/w/index.php?curid=16143874

Katie Delahaye Paine, founder of KDPaine & Partners LLC and publisher of The Measurement Standard, goes On the Record...Online with Eric Schwartzman at the New Communications Forum in Palo Alto, California.

Katie Delahaye Paine is the founder of KDPaine & Partners LLC and publisher of The Measurement Standard and The One-Minute Benchmarking Bulletin. They are newsletters for marketing and communications professionals dedicated entirely to measurement. For the past 17 years, she has been providing marketers and communications professionals tools, data and information to help them make better business decisions. Her clients include Raytheon, Hewlett-Packard and Southwest Airlines. She writes a regular column for PR News and has been published in The Boston Globe, USA Today and The New York Times.

SHOW NOTES:

4:28 – Katie Paine talks about the reasons it is important for businesses, marketing professionals, and PR people to know why they want to conduct measurements.

6:51 – Paine discusses the standardization of metrics for online media, and the challenges behind reaching standardized metrics.

9:25 – Paine on how often companies should measure the impact of their PR programs.

10:42 – Paine talks about surprising results she received after measuring: “…it [the results] completely shifted the attitude towards PR.”

14:48 – Paine talks about using metrics and numbers to evaluate qualitative information.

18:39 - Paine on the Cheney shooting incident: “…the notion of accountability in this particular phase of our history is non-existent…”

20:39 – Paine talks about the percentage of PR campaigns that are measured by clients and public relations firms.

21:26 – Paine reveals the three most important things to measure in any PR campaign.

23:26 – Paine on measurement credibility through third parties: “…Enron got into trouble because its accounting firm was auditing itself…”

25:13 – Paine discusses the measurements she conducts for her own business: “…the ultimate irony is I haven’t balanced my check book since 1973 but I can tell you…to the person how many people were on my website last week.”

27:52 – End.

This a conversations with Katie Delahaye Paine, founder of KDPaine & Partners LLC and publisher of The Measurement Standard, recorded way before social monitoring tools became available.

Katie Delahaye Paine is the founder of KDPaine & Partners LLC and publisher of The Measurement Standard and The One-Minute Benchmarking Bulletin.

They are newsletters for marketing and communications professionals dedicated entirely to measurement.

For the past 17 years, she has been providing marketers and communications professionals tools, data and information to help them make better business decisions. Her clients include Raytheon, Hewlett-Packard and Southwest Airlines.

She writes a regular column for PR News and has been published in The Boston Globe, USA Today and The New York Times.

SHOW NOTES:

4:28 – Katie Paine talks about the reasons it is important for businesses, marketing professionals, and PR people to know why they want to conduct measurements.

6:51 – Paine discusses the standardization of metrics for online media, and the challenges behind reaching standardized metrics.

9:25 – Paine on how often companies should measure the impact of their PR programs.

10:42 – Paine talks about surprising results she received after measuring: “…it [the results] completely shifted the attitude towards PR.”

14:48 – Paine talks about using metrics and numbers to evaluate qualitative information.

18:39 - Paine on the Cheney shooting incident: “…the notion of accountability in this particular phase of our history is non-existent…”

20:39 – Paine talks about the percentage of PR campaigns that are measured by clients and public relations firms.

21:26 – Paine reveals the three most important things to measure in any PR campaign.

23:26 – Paine on measurement credibility through third parties: “…Enron got into trouble because its accounting firm was auditing itself…”

25:13 – Paine discusses the measurements she conducts for her own business: “…the ultimate irony is I haven’t balanced my check book since 1973 but I can tell you…to the person how many people were on my website last week.”

27:52 – End.

Photo by TopRank Marketing