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Phil Gomes, The Senior Counsel of Online Communications at Edelman, and Steve Rubel, a Senior Vice President of Edelman, go On the Record…Online with host Eric Schwartzman to discuss the benefits and drawbacks of blogging, how online communication is changing the PR business, and on intergarating social media in their work at Edelman.

Phil Gomes is considered to be the first PR blogger. In addition to working at Edelman, he is a graduate student at USC, as well as a senior advisor to the Society for New Communications Research. Gomes blogs at www.philgomes.com

Steve Rubel is a senior marketing strategist and one of the most influential bloggers in the world, according to Technorati. Rubel is charged with helping the Edelman team win new word-of-mouth marketing business as well as developing and executing client programs. He also explores how new technologies are transforming marketing, media and public relations on his well-read Micro Persuasion weblog. Prior to joining Edelman in 2006, Rubel spent five years at CooperKatz & Company.

6:43 - Phil Gomes talks about how he became the first PR blogger.

9:41 - Gomes discusses the software he uses to blog and how the software influenced him to begin blogging.

11:32 - Gomes talks about how blogging has affected his career.

15:39 - Gomes discusses his clients’ views on blogging and using other sources of social media.

17:50 - Gomes talks about blogger Jeff Jarvis and his influence on the blogosphere. 20:46 - Gomes on working at Edelman and using online communications in public relations: “…the online program needs to…melt into…the overall communications strategy.”

22:26 – Gomes discusses businesses using blogs: “…there are certain things for which I think a blog is great…but I don’t think it’s for everybody…”

24:15 - Gomes talks about how PR is changing as a result of new media.

25:31 – Gomes talks about press releases and traditional forms of media: “…people are realizing that traditional media relations techniques and PR techniques are an awfully blunt instrument.”

28:29 - Gomes on corporations embracing blogging.

33:13 – Gomes explains what tagging is and his views on tagging.

35:00 - Gomes talks about what he perceives to be the basis for successful marketing. 38:39 - Gomes on being persuasive online.

42:27 – Gomes discusses the decision to launch the Edelman earShot podcast.

44:45 - Gomes talks about the process of creating the podcasts. 48:11 – Gomes discusses the goals of earShot: “…I want it to be a really good platform for talking about communications…”

53:02 – Steve Rubel discusses his future position at Edelman as a Senior Vice President and his goals.

54:00 – Rubel on other PR agencies following Edelman’s path.

55:19 – Rubel talks about the different methods of releasing news and word of mouth marketing.

58:00 - End.

This is an oldie but goodie.

It's a conversations I had with Phil Gomes and Steve Rubel from Edelman about the benefits and drawbacks of blogging, how online communication is changed PR and social media management best practices.

Phil Gomes is considered to be the first PR blogger.  In addition to working at Edelman, he is a graduate student at USC, as well as a senior advisor to the Society for New Communications Research.  

Steve Rubel is a senior marketing strategist and one of the most influential bloggers in the world, according to Technorati.  Rubel is charged with helping the Edelman team win new word-of-mouth marketing business as well as developing and executing client programs.

SHOW NOTES

6:43 - Phil Gomes talks about how he became the first PR blogger. 

9:41 - Gomes discusses the software he uses to blog and how the software influenced him to begin blogging. 

11:32 - Gomes talks about how blogging has affected his career. 

15:39 - Gomes discusses his clients’ views on blogging and using other sources of social media. 

17:50 - Gomes talks about blogger Jeff Jarvis and his influence on the blogosphere. 

20:46 - Gomes on working at Edelman and using online communications in public relations: “…the online program needs to…melt into…the overall communications strategy.” 

22:26 – Gomes discusses businesses using blogs: “…there are certain things for which I think a blog is great…but I don’t think it’s for everybody…” 

24:15 - Gomes talks about how PR is changing as a result of new media. 

25:31 – Gomes talks about press releases and traditional forms of media:  “…people are realizing that traditional media relations techniques and PR techniques are an awfully blunt instrument.” 

28:29 - Gomes on corporations embracing blogging. 

33:13 – Gomes explains what tagging is and his views on tagging. 

35:00 - Gomes talks about what he perceives to be the basis for successful marketing. 

38:39 - Gomes on being persuasive online. 

42:27 – Gomes discusses the decision to launch the Edelman earShot podcast. 

44:45 - Gomes talks about the process of creating the podcasts. 

48:11 – Gomes discusses the goals of earShot:  “…I want it to be a really good platform for talking about communications…” 

53:02 – Steve Rubel discusses his future position at Edelman as a Senior Vice President and his goals. 

54:00 – Rubel on other PR agencies following Edelman’s path. 

55:19 – Rubel talks about the different methods of releasing news and word of mouth marketing.

58:00 - End.

Photo by Brian Solis www.briansolis.com

Ivan Kane, dubbed by The New York Times as “the night-life guru of Hollywood,” goes On the Record…Online with host Eric Schwartzman to talk about the science of cool and how the secrets behind his success might be helpful to marketing professionals and public relations executives tasked with launching a destination, product, brand or service to a young, elusive urban demographic.

Ivan Kane, a native of New York, is the owner of the three successful Hollywood clubs Kane, Deep, and Ivan Kane’s Forty Deuce, the last of which he has taken to Mandalay Bay Resort and Casino in Las Vegas. This “back-alley” striptease lounge has redefined burlesque and put it back on the map.

SHOW NOTES:

1:25 - Ivan Kane talks about how to create a “hip and cool” nightclub.

2:10 - Kane on choosing a name for a venue.

2:55 - Kane discusses the relationship between celebrities and “coolness.”

4:41 - Kane on how the celebrity world hears about his clubs: “It’s word of mouth, it’s the oldest form of technology there is…”

5:20 - Kane on the science of making something cool: “I think the science of what defines cool is something that is the antithesis of the word science...”

6:30 - Kane gives advice to marketing and technology companies, businesses, and advertising professionals on how to promote their products and services in a way that is cool.

7:24 - Kane talks about what he thinks is cool.

8:36 - Kane talks about how he got involved with the nightlife entertainment industry.

9:13 - Kane discusses the evolution of the Hollywood club industry and his decision to open up his first club in Hollywood in 1997.

11:12 - Kane on how to balance generating sales with maintaining exclusivity and a cool reputation: “…how do you balance that? Well it’s tricky, but you know, that’s what separates the men from the boys I guess.”

13:50 - Kane on using press releases and mass marketing as promotional techniques.

15:22 - Kane talks about his burlesque club and why it appeals to women: “What they [the dancers] do on stage is empowering to women…”

17:40 - Kane talks about his female clients dancing on stage with the professional dancers.

18:24 - Kane on how he came up with the idea of his club Ivan Kane’s Forty Deuce. 20:14 - Kane talks about how nightclubs and bars offer an escape destination for customers during difficult times: “At the end of the day what I do is try to make people smile.”

27:12 - End.

Join us as we delve into a fascinating discussion with Ivan Kane, the renowned nightlife maestro of Hollywood, as identified by The New York Times, centered around the elements that lend an aura of 'cool'.

The keys to his triumph serve as illuminating knowledge for professionals in public relations firms and marketing agencies, who are entrusted with the task of propelling destinations, products, brands, or services into the spotlight, targeting an elusive, youthful urban demographic.

Hailing from New York, Ivan Kane is the ingenious creator and proprietor of the trio of successful Hollywood clubs: Kane, Deep, and Ivan Kane’s Forty Deuce. The latter has also found a home at the Mandalay Bay Resort and Casino in Las Vegas. Ivan Kane’s Forty Deuce, an intriguing "back-alley" striptease lounge, has managed to breathe new life into the art of burlesque, securing its place on the map once again.

Woven through this story of success are elements like content marketing, brand reputation, media coverage, and influencer marketing. Platforms like Instagram serve as significant components in Ivan Kane's strategy, further amplifying the reach of his brands and their stories. Indeed, his journey offers compelling insights for any communications agency or PR firm aspiring to resonate with a dynamic, urban audience.

SHOW NOTES

1:25 - Ivan Kane discusses creating a “hip and cool” nightclub.

2:10 - Kane on choosing a name for a venue.

2:55 - Kane discusses the relationship between celebrities and “coolness.”

4:41 - Kane on how the celebrity world hears about his clubs: “It’s word-of-mouth. It’s the oldest form of technology there is.”

5:20 - Kane on the science of making something cool: “I think the science of what defines cool is something that is the antithesis of the word science...”

6:30 - Kane advises communications agencies, technology companies, marketing coaches, and advertising professionals on how to promote their products and services in a way that is cool.

7:24 - Kane talks about what he thinks is cool.

8:36 - Kane talks about how he got involved with the nightlife entertainment industry.

9:13 - Kane discusses the evolution of the Hollywood club industry and his decision to open up his first club in Hollywood in 1997.

11:12 - Kane on how to balance generating sales with maintaining exclusivity and a cool reputation: “…how do you balance that? Well it’s tricky, but you know, that’s what separates the men from the boys I guess.”

13:50 - Kane on using press releases and mass marketing as promotional techniques.

15:22 - Kane talks about his burlesque club and why it appeals to women: “What they [the dancers] do on stage is empowering to women…”

17:40 - Kane talks about his female clients dancing on stage with the professional dancers.

18:24 - Kane on how he came up with the idea of his club Ivan Kane’s Forty Deuce.

20:14 - Kane talks about how nightclubs and bars offer an escape destination for customers during difficult times: “At the end of the day what I do is try to make people smile.”

27:12 - End.

Photo by raymondclarkeimages

Blogger and New Communications Forum Chair Elizabeth Albrycht goes On the Record...Online about the NewCommForum, social media and the impact of the web on the business of public relations and marketing.

SHOW NOTES:

10:09 - Albrycht on the establishment of the first New Comm Forum.

10:47 – Albrycht on this year’s upcoming Forum.

11:26 - Albrycht talks about why blogs are important for communication professionals.

12:21 - Albrycht discusses her initial interest in blogs: “…this is something you can use to have a personal voice…”

13:31 - Albrycht on the application of RSS.

14:24 - Albrycht explains what RSS is.

15:35 - Albrycht talks about RSS advertising and the challenges it presents.

18:07 - Albrycht explains how organizations can use blogs to their advantage.

19:49 - Albrycht on the status of the press release in the age of new media.

20:49 - Albrycht talks about how the changing state of the press release will affect news wire services.

21:52 - Albrycht offers her thoughts on Berkshire Hathaway Inc.’s purchase of Business Wire.

23:05 - Albrycht talks about the value of the tech industry’s news releases over the wire.

23:51 - Albrycht on why people often issue releases over the wire: “…its kind of knee jerk reaction to put out a release for everything…”

24:44 - Albrycht explains social bookmarking and its effects.

26:44 - Albrycht talks about how bookmarking is indicative of what is popular online.

28:18 – Albrycht on whether the bookmark tool is sustainable.

29:46 - On whether there are problems associated with bookmarking and tagging: “…it seems very very chaotic but over time in fact you do have some very interesting ways that this stuff comes together…”

32:23 - Albrycht talks about the need for both mediated and unmediated channels of communication.

35:35 - Albrycht on what the mainstream media can learn from bloggers.

37:38 - Albrycht on the similarities and differences between public relations, marketing, and advertising: “…at the very highest level we’re all doing the same thing...”

38:59 - Albrycht talks about what type of people will be attending the New Comm Forum this year.

39:55 - Albrycht talks about the keynote speakers of the Forum.

44:43 - Albrycht on having Europeans attend the conference: “…we have to remember the blogosphere and online is a global phenomenon...”

45:45 - End.

This is a conversation I had with public relations consultant and New Communications Forum Chair Elizabeth Albrycht about social media marketing and the impact of the web on public relations consulting.

Elizabeth and Jenn McClure produced the very first conference on the use of online technology for marketing and public relations. It was called the New Comm Forum. It was in Larkspur and many social media pioneers were there.

I actually launched this blog at the conference, and decided to start podcasting shortly thereafter.

More recently, Elizabeth and I co-chaired the Digital Impact Conference in NYC for PRSA and that's where the picture above was taken.

SHOW NOTES

10:09 - Albrycht on the establishment of the first New Comm Forum and the rise of DTC communications in public relations consulting.

10:47 – Albrycht on this year’s upcoming New Communications Forum. 

11:26 - Albrycht talks about why blogs are important for PR consultants.

12:21 - Albrycht discusses her initial interest in blogs: “…this is something you can use to have a personal voice…” 

13:31 - Albrycht on the application of RSS for public relations consultants. 

14:24 - Albrycht explains RSS. 

15:35 - Albrycht talks about the challenges of distributing advertising via RSS.

18:07 - Albrycht explains how organizations can use blogs for public relations outreach.

19:49 - Albrycht on the status of the press release in the age of social media. 

20:49 - Albrycht talks about how the changing state of the press release will affect news wire services. 

21:52 - Albrycht offers her thoughts on Berkshire Hathaway’s purchase of Business Wire. 

23:05 - Albrycht talks about the value of the tech industry’s press release distribution services.

23:51 - Albrycht on why people often distribute press releases over the wire: “… it's kind of knee-jerk reaction to put out a press release for everything…” 

24:44 - Albrycht explains social bookmarking and its effects in public relations consulting. 

26:44 - Albrycht talks about how bookmarking can be used as a bell weather for what's popular online.

28:18 – Albrycht on whether the bookmark tool is sustainable. 

29:46 - On whether there are problems associated with bookmarking and tagging:  “…it seems very very chaotic but over time in fact you do have some very interesting ways that this stuff comes together…” 

32:23 - Albrycht talks about the public relations consulting industry's need for both mediated and unmediated channels of communication. 

35:35 - Albrycht on what the mainstream media outlets can learn from bloggers. 

37:38 - Albrycht on the similarities and differences between public relations, marketing, and advertising: “…at the very highest level we’re all doing the same thing...” 

38:59 - Albrycht talks about what type of people will be attending the New Comm Forum this year. 

39:55 - Albrycht talks about the keynote speakers of the Forum. 

44:43 - Albrycht on having Europeans attend the conference: “…we have to remember the blogosphere and online is a global phenomenon...” 

45:45 - End.

BL Ochman, creator of the What’s Next Blog, goes On the Record…Online with host Eric Schwartzman to discuss the innovative “Up Your Budget” marketing campaign, corporate blogging as a tool for marketing, and the fate of the traditional press release in the age of the new media.

BL Ochman is a corporate blog strategist, internet and outernet marketing conduit, and sought-after corporate speaker that also heads the creative team of whatsnextonline.com. Her internet marketing successes include internet strategy consultation for Ford Motors, internet public relations consultation to IBM; concept, copy and marketing strategy for Biomerica, Inc. (NASDAQ:BMRA) and internet marketing strategy consultation to Thomas Register.

SHOW NOTES:

5:14 - BL Ochman talks about the fate of the traditional press release.

6:32 - Ochman on how to determine if companies should use blogs to advertise.

7:39 - Ochman discusses the advice she gave Budget Rent A Car System, Inc. on blogging including, “Let’s do something fun.”

9:02 - Ochman talks about the objectives of the “Up Your Budget” new media marketing campaign.

10:30 – Ochman discusses the specifics of the campaign and the online community the blog created.

14:18 - Ochman on using blogs for internet advertising.

16:07 - Ochman on conventional marketing.

17:11 - Ochman talks about working with Budget and the costs of the promotion.

18:04 - Ochman’s views on companies engaging in blog marketing.

20:43 - Ochman talks about McDonald’s new blog on social responsibility.

22:33 - Ochman on who should author corporate blogs.

23:28 - Ochman talks about how companies can learn how to blog.

24:16 - Ochman discusses her position on moderating comments on blogs.

24:59 - Ochman on The Washington Post’s decision to remove its blog.

25:23 - Ochman talks about the challenges media companies face when opening up digital conversations on blogs.

26:37 -Ochman explains what trackbacks are and the reasons people trackback.

28:04 - Ochman on what caused her to become a blogger and create the What’s Next Blog: “It was just a natural evolution for me to be blogging.”

This is an interview with BL Ochman, creator of the What’s Next Blog, about her innovative “Up Your Budget” marketing campaign, corporate blogging as a tool for public relations, and the fate of the traditional press release in the age of the social media.

BL Ochman is a corporate blog strategist, internet and outernet marketing conduit, and sought-after corporate speaker that also heads the creative team of whatsnextonline.com.

Her internet marketing successes include internet strategy consultation for Ford Motors, internet public relations consultation to IBM; concept, copy and marketing strategy for Biomerica, Inc. (NASDAQ:BMRA) and internet marketing strategy consultation to Thomas Register.

SHOW NOTES

5:14 - BL Ochman talks about the fate of the traditional press release.

6:32 - Ochman on how to determine if companies should use blogs to advertise.

7:39 - Ochman discusses the advice she gave Budget Rent A Car System, Inc. on blogging including, “Let’s do something fun.”

9:02 - Ochman talks about the objectives of the “Up Your Budget” new media marketing campaign.

10:30 – Ochman discusses the specifics of the campaign and the online community the blog created.

14:18 - Ochman on using blogs for internet advertising.

16:07 - Ochman on conventional marketing.

17:11 - Ochman talks about working with Budget and the costs of the promotion.

18:04 - Ochman’s views on companies engaging in blog marketing.

20:43 - Ochman talks about McDonald’s new blog on social responsibility.

22:33 - Ochman on who should author corporate blogs.

23:28 - Ochman talks about how companies can learn how to blog.

24:16 - Ochman discusses her position on moderating comments on blogs.

24:59 - Ochman on The Washington Post’s decision to remove its blog.

25:23 - Ochman talks about the challenges media companies face when opening up digital conversations on blogs.

26:37 -Ochman explains what trackbacks are and the reasons people trackback.

28:04 - Ochman on what caused her to become a blogger and create the What’s Next Blog: “It was just a natural evolution for me to be blogging.”

Photo by B.L. Ochman

Ken Auletta, who has written Annals of Communications columns and profiles for The New Yorker magazine since 1992, talks to host Eric Schwartzman about declining newspaper readership, the public’s loss of trust for the mainstream news media, the challenges the traditional advertising industry faces as a result of digital video recorders and audience fragmentation and the impact of all this on US campaign politics.

Ken is also the author of ten books, including four national bestsellers: Three Blind Mice: How the TV Networks Lost Their Way; Greed And Glory On Wall Street: The Fall of The House of Lehman; his The Highwaymen: Warriors of the Information Super Highway, and World War 3.0: Microsoft and Its Enemies, were national business bestsellers.

SHOW NOTES:

6:07 - Ken Auletta talks about how new media technology is impacting the news media business.

7:08 - Auletta mentions the reasons behind readers shifting from print media to online media.

7:40 - Auletta explains media expenditures, comparing online advertising to print advertising.

8:05 - Auletta discusses the financial community’s perspective on the newspaper business.

8:43 - Auletta discusses the affect of internet advertising on traditional news media outlets.

10:26 - Auletta on the challenges newspapers face generating revenue.

10:36 - Auletta talks about The New York Times’s tactics for growing circulation.

11:45 - Auletta discusses the downside of the online subscription model.

14:29 - Auletta on whether the news media businesses may adapt to participating in digital conversations on the internet.

16:39 - Auletta on the challenges of sustaining traditional advertising models.

18:51 - Auletta’s response on whether we are entering the age of corporate generated media: “You’re already there…advertisers are increasingly buying a stake in programming.”

21:58 - Auletta talks about blogs, podcasts, online news media, and alternative, subtle sources of advertising like product placement.

23:44 - Auletta discusses the reasons why the public trusts the press less and how the media needs to be “more professional and do a better job… [and be] more transparent and humble and more willing to admit our mistakes...” to regain that trust.

26:35 - Auletta talks about how the public’s distrust of the mainstream media has impacted the Bush administration.

This is a gripping conversation with Ken Auletta, who has written the Annals of Communications column for The New Yorker magazine about declining newspaper readership, the public’s loss of trust for the mainstream news media, the challenges the traditional advertising industry faces as a result of digital video recorders and audience fragmentation and the impact of all this on US politics.

Ken is also the author of ten books, including four national bestsellers:

Three Blind Mice: How the TV Networks Lost Their WayGreed And Glory On Wall Street: The Fall of The House of LehmanThe Highwaymen: Warriors of the Information Super HighwayWorld War 3.0: Microsoft and Its Enemies  

SHOW NOTES  

6:07 - Ken Auletta talks about how new media technology is impacting the news media business.  

7:08 - Auletta mentions the reasons behind readers shifting from print media to online media.  

7:40 - Auletta explains media expenditures, comparing online advertising to print advertising.  

8:05 - Auletta discusses the financial community’s perspective on the newspaper business.  

8:43 - Auletta discusses the affect of internet advertising on traditional news media outlets.  

10:26 - Auletta on the challenges newspapers face generating revenue.  

10:36 - Auletta talks about The New York Times’s tactics for growing circulation.  

11:45 - Auletta discusses the downside of the online subscription model.  

14:29 - Auletta on whether the news media businesses may adapt to participating in digital conversations on the internet.  

16:39 - Auletta on the challenges of sustaining traditional advertising models.  

18:51 - Auletta’s response on whether we are entering the age of corporate generated media: “You’re already there…advertisers are increasingly buying a stake in programming.”  

21:58 - Auletta talks about blogs, podcasts, online news media, and alternative, subtle sources of advertising like product placement.  

23:44 - Auletta discusses the reasons why the public trusts the press less and how the media needs to be “more professional and do a better job… [and be] more transparent and humble and more willing to admit our mistakes...” to regain that trust.  

26:35 - Auletta talks about how the public’s distrust of the mainstream media has impacted the Bush administration. 

End  

Photo by JD Lasica from Pleasanton, CA, US - Ken Auletta, CC BY 2.0, https://commons.wikimedia.org/w/index.php?curid=68478179