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John Markoff, technology reporter with the New York Times discusses the best way for public relations professionals to contact him, how ideas become articles at the New York Times, which blogs he reads, which media outlets he sees as influential, RSS readers, APIs, technologies threatrning to disrupt the current news media ecosystem, how far off wireless broadband is, the longevity of IPTV and the role of the media in the bursting of the NASDAQ bubble.

Richard Johnson, editor of the New York Post's Page Six, the most influential gossip page in the country, goes on the record about how he decides what to write about, why the Los Angeles Times is gossip shy, how blind items protect the Post from libel claims, which blogs he reads, what he covers and pans, why he doesn't read the Hollywood Reporter and Michael Jackson's likely next steps, and a day in the life of Page Six's editor.

Entertainment public relations and personaa publicists will appreciate this exclusive glimpse into the inner workings of the country's most revered gossip column. Like it or not, there's no denying the impact of Page Six on entertainment and celebrity news beats nationwide. Editors, celebrities and entertainment industry insiders turn to the New York Post more than any other outlet for the latest scoops and scandals and celebrites, socialites and other personalities.

What every public realtions professional should know before they pitch a feature story to Wired Magazine. Topics include how the editorial staff decides what to write about, what makes Wired different from other technology publications and the legend of the Long Tail.

Mobile Magazine editor Christopher Null tells public relations firms representing wi-fi and mobile entertainment accounts what type of stories he looks for, why they're more receptive to pitches about MP3 players, digital cameras, cell phones or any other type of gadget or technology that lets people become more mobile, than they are to notebook computer pitches. Null says the magazine regularly covers wireless, wi-max and G3 cell phone technology, and also discusses the extraordinary growth of desktop, notebook wireless access, why they rely on evergreen feature stories, how blogs impact his perception of news, how technology is disrupting news cycles, the best way to contact him with story pitches, the importance of product reviews to his publication, why product specs and high-res images should be available on a company's Web site and why podcasting is here to stay.

Mark Hall, editor-at-large at Computerworld Magazine, tells high-tech PR pros which search engines he uses for technology research and why, how search results have the potential to bias perception, why RSS should replace email, and why he has higher expectations of small company Web sites. This podcast was created to help technology public relations firms research best practices for conducting media relations with journalist and his publciation.

Bulldog Reporter Publisher, Jim Sinkinson goes on the record about how the Internet is affecting the Media Relations trade on the new podcast program "On the Record...Online" hosted by Eric Schwartzman. Or visit iPressroom's Podcast Center:http://www.ipressroom.com/pr/corporate/info/podcast-center.asp [REGISTRATION IN REQUIRED]

Brad Stone is a technology reporter with Newsweek Magazine where he covers new consumer technologies including consumer electronics and interactive gaming. Recorded to help public relations firms improve their media relations practices when approaching this journalist, and this publication, Stone discusses how technology has changed the relationship between PR and the media, why phone story pitches are least effective, the difference between interruption vs. on-demand communications and the importance of cultivating online resources.

Time Magazine Silicon Valley Bureau Chief Chris Taylor goes on the record about what public relations pros should know about his magazine's editorial hierarchy, how the best PR pros keep abreast of his interests, how blogs are challenging news media outlets racing to break exclusives and how Google's search results sometimes convey a false sense of security.

Elizabeth Weise, reporter at USA Today tells biotech PR pros why she needs context, brevity and lack of jargon in email pitches, what makes her national daily newspaper different from its competitors, and why stories, not data, are what her readers want most. This podcast was designed to be useful to biotech public relations firms researching best practices for media relations engagement with this journalist and her particular media outlet.

Wall Street Journal Internet and video game reporter Nick Wingfield talks to public relations and media relations professionals about the how he likes to be contacted with story ideas, the art of condensing pitches into email subject lines, the dangers of "undecipherable marketing mumbo-jumbo" language on Web sites, why the Journal is growing their analytical perpective and breaking technology news faster, the newspaper's intention to introduce a Saturday edition and why Sony and Microsoft's video game console battle over the living room will be big video game story this year. This interview was recorded to help public relations firms more effectively engage this reporter and newspaper in a manner most likely to result in news media coverage for their clients.