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Andy Lark, formerly VP of Communications at Sun Microsystems is an expert on the subject of blogging, and how participatory journalism is reshaping the business of public relations. I was delighted to hear his keynote at the NewComm Forum in Napa earlier this year. Named by PR Week as one of the “Most Influential” high tech public relations communicators, Lark goes talks about the latest trends in Online communications on the new podcast program "On the Record...Online" hosted by Eric Schwartzman.

Pulitzer Prize-winning San Jose Mercury News Managing Editor David Satterfield talks about what kind of information he expects to find in corporate online news rooms, how the 24 hour news cycle impacts the Merc's editorial decisions, how the newspapers decides what to run on the front page, how the Internet is challenging the A.P., how unprecedented access to information via the Net is changing the news business and the technology inspired factors playing a role in what they decide to write about.