I’ve started a new project called “Consider the Source,” which is a natural extension of this podcast. In Episode 189, let’s begin to audit our relationship to media what we consume, what we share, and what we produce.

Published February 15, 2021 by Michael Boezi

The post Consider the Source: Extending the Scope of this Show appeared first on Control Mouse Media, LLC.

Episode 188 is my “two birds” strategy to produce a podcast and create an audiobook simultaneously. Listen to it here or in your favorite pod player. With a little planning up front, you can generate an a new format you can sell for minimal ancillary effort.

Published February 1, 2021 by Michael Boezi

The post Using a Podcast to Create an Audiobook appeared first on Control Mouse Media, LLC.

After turning the page, it feels like relief. But now the clock is ticking. Who’s going to get out there first and control the messaging? The media, in all its forms, is going to pervert the process. My fear is that we are not ready for this that we won’t learn a single lesson from the past four years and that we’ll fall right back into the old habits that got us here in the first place.

In Episode 187, let’s look at how can we make changes to what we consume, what we share, and what we produce.

Published January 25, 2021 by Michael Boezi

The post Turning the Page appeared first on Control Mouse Media, LLC.

Promoting your podcast requires a three-pronged channel strategy: Syndication, social, and email. Episode 186 shows how to make the process efficient so that you maintain enough stamina to produce a long-running show. Listen to it here or in your favorite pod player.

Note: While this strategy is designed for writers in particular, the basics would work for any show.

Published January 11, 2021 by Michael Boezi

The post Promoting and Syndicating Your Podcast appeared first on Control Mouse Media, LLC.

To publish a podcast, you need two things: An audio host and a website. Episode 185 covers the basics of getting set up, including a proper launch strategy to take advantage of Apple’s “New & Noteworthy” category.

Note: While this strategy is designed for writers in particular, the basics would work for any show.

Published December 28, 2020 by Michael Boezi

The post Setting Up and Launching Your Podcast appeared first on Control Mouse Media, LLC.

If you’ve been thinking about starting a podcast, let’s design your show so you can “try it on.” In Episode 184, I lay out a potential show format, and go over the basic recording equipment you’ll need (hardware and software).

Note: While this strategy is designed for writers in particular, the basics would work for any show.

Published December 14, 2020 by Michael Boezi

The post Scripting and Recording Your Podcast appeared first on Control Mouse Media, LLC.

COVID-19 has forced us to get more serious about our online presence. Without the ability to gather in person as easily, we need to focus on creating new opportunities in the digital realm.

Podcasting offers the ability to create a virtual “rolling book tour” to 1) find new readers and 2) create fans of you and your work. It’s simple to set up and run this strategy, even if you’ve never worked with audio before. Episode 183 is an overview of my strategy for authors in particular though it could be applied to other creatives as well.

Published November 30, 2020 by Michael Boezi

The post Podcasting as a Strategy for Writers appeared first on Control Mouse Media, LLC.

Creating positive change is a marketing problem as much as anything. We need to be able to express our ideals with clarity and empathy, so that they are understood at an elemental level. In my lifetime, the left has been terrible at this and political battles are often lost before they even begin.

That’s why it’s worth examining the phrase, Black Lives Matter. Not only to appreciate its precision and power, but to learn lessons about how to create better messaging for future progressive movements. Listen to Episode 182 here or in your preferred pod player.

Published November 23, 2020 by Michael Boezi

The post Why Black Lives Matter Is Such a Powerful Slogan appeared first on Control Mouse Media, LLC.

Turnout was supposed to be the solution, but it revealed that 70M people approve of the past 4 years and wanted more of it. Let’s not dwell on why that might be, but instead:

Cover image: I took this photo at a NH primary event, on 2/8/20 (seems like a lifetime ago). Joe was not the strongest speaker that night, by a long shot. Wanna guess who was? Two candidates in particular were incredible in a live setting like this.

Published November 9, 2020 by Michael Boezi

The post Now We Know appeared first on Control Mouse Media, LLC.

After 4 exhausting years, we get our turn at the podium. Collectively, we’ll speak. Hopefully, loud enough to be heard above the cheating. Tomorrow may not end with the final word, but we’ll begin to find out some answers about who we are as a people. I’m rooting for us all of us.

Listen to Episode 180 here or in your preferred pod player.

Published November 2, 2020 by Michael Boezi

The post What Happens Tomorrow? appeared first on Control Mouse Media, LLC.