Commerce And Chill

In this episode, Jessica and Waleed are going to talk about how to handle media coverage for your business in 2022. 

Now, as a small business owner, you know that getting media coverage is essential. It can help you build trust with customers, and it can also help you attract new leads and investors. 

But getting good media coverage and maintaining that consistency is easier said than done. In this video, we're going to share some tips for making sure that your business gets the best possible media coverage in 2022. Stay tuned!

Media coverage of your business is a vital part to its success. But it can be hard work following the right strategy if you don't know what's happening out there or where best to place yourself in this ever-changing media landscape! 

In this episode of Commerce and Chill, we're going over how small businesses should handle their own press interaction so they get maximum benefit from all encounters with media outlets.

► Episode Highlights:

EP 110

00:00 - Preview 

00:17 - Intro 

00:37 - Media coverage at The Soap Box

05:05 - Media coverage at Johnson Security 

10:18 - 8 Tips on handling media coverage in 2022

14:20 - 1. Build rapport with journalists long before you need them

16:00 - 2. Personalize your media pitch

17:49 - 3. Pitch journalists rather than publications

20:20 - 4. Target freelance reporters

21:16 - 5. Digitize your press releases

23:26 - 6. Provide background information and visuals to the reporter

24:26 - 7. Offer product samples

26:44 - 8. Produce the content you want the media to pick up

28:16 - Closing thoughts

28:45 - Credits 

► Listen to the full session on the Commerce and Chill podcast: 

https://podcasts.apple.com/us/podcast/commerce-chill/id1496451217

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Website: https://www.commerceandchill.com/

In this episode, Jessica and Waleed speak with CEO of Phoenix Nutraceutical, Inc., Blak Mar Farms, LLC and Herbn Couture, LLC. a former professional athlete and veteran entrepreneur, Ruben Lindo, about his expertise in the Cannabis industry and what possible opportunities are out there for Black and Brown people in the hemp and legal cannabis space.

We will teach our audience the power of the hemp and legal cannabis space, how Ruben Lindo harnessed its massive potential and turned that into innovations and opportunities set to transform our communities.

► Episode Highlights:

EP 109

00:00 - Preview 

00:21 - Intro 

03:09 - Introducing Ruben J. Lindo 

12:33 - Systemic and structural racism when it comes to the legal cannabis space 

18:30 - What is the potential business opportunity for hemp and legal cannabis

22:15 - Medgar Evers College

24:21 - What motivated Ruben J. Linda

30:23 - The different businesses Ruben J. Linda has

45:30 - First thing you should do to get started in the legal cannabis space 

46:48 - How to get into the industry if you don’t want to deal directly with cannabis

50:44 - Closing thoughts

58:38 - Credits

► Listen to the full session on the Commerce and Chill podcast: 

https://podcasts.apple.com/us/podcast/commerce-chill/id1496451217

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Website: https://www.commerceandchill.com/

In this epsidoe, we will teach our audience how to establish and maintain a culture of trust in business and in their everyday lives. 

Trust is the glue that holds an organization together. It turns deflection into transparency, suspicion into empowerment, and conflict into creativity. With it, a tiny company can grow into a worldwide leader. Without it, a giant corporation can get toppled. In this episode we will explore how a culture of trust gives small businesses an edge.

► Episode Highlights:

EP 108

00:00 - Preview 

00:31 - Intro 

05:09 - Setting better boundaries 

06:52 - When the Soap Box’s business trust was betrayed 

16:02 - QUICK EMAILING TIP

19:13 - Defining “trust” 

21:58 - “Earning trust” 

25:12 - 10 Laws of Trust 

26:35 - 1. Start with personal integrity

30:03 - 2. Invest in respect

32:14 - 3. Empower others

33:52 - 4. Measure what you want to achieve

37:51 - 5. Create a common dream

38:31 - 6. Keep everyone informed

40:22 - 7. Embrace respectful conflict

41:25 - 8. Show humility

43:05 - 9. Strive for win-win negotiations

45:09 - 10. Fix breaches immediately

46:59 - Closing thoughts

49:45 - Credits

► Listen to the full session on the Commerce and Chill podcast: 

https://podcasts.apple.com/us/podcast/commerce-chill/id1496451217

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Twitter: https://twitter.com/CommerceChill

Website: https://www.commerceandchill.com/

Each of us may become complacent when things are going well in life or in business. Then things will happen that will rock our worlds. How do you rebound after you fallen asleep while leading your business? Today’s episode will provide you with ways to WAKE UP from a commerce coma! We will encourage our viewers to bounce back from difficult times, resulting from COVID, based on our recent experiences.

► Episode Highlights:

EP 107

00:00 - Preview 

00:26 - Intro 

01:54 - Topic: Covid Coma 

09:58 - How we addressed the Covid Coma with both businesses 

13:39 - Webster definition: coma

15:29 - 5 tips to rebound your business from Covid

16:06 - 1. Regroup

18:43 - 2. Reallocate 

19:59 - 3. Keep It Real

21:33 - 4. Get Really Quiet and Still

24:58 - 5. Reflect 

26:35 - Closing thoughts

28:56 - Credits 

► Listen to the full session on the Commerce and Chill podcast: 

https://podcasts.apple.com/us/podcast/commerce-chill/id1496451217

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► Follow Us Online Here:

LinkedIn:https://www.linkedin.com/company/commerceandchill/mycompany/?viewAsMember=true

Facebook: https://www.facebook.com/commerceandchill

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Twitter: https://twitter.com/CommerceChill

Website: https://www.commerceandchill.com/

Boundary predators are everywhere. They include the team member who ASKS you to do their work for them or a client that tack on two more presentations than what was agreed upon, as well as an employee trying your best just to keep up with all of his/her own deadlines in order not be reprimanded by someone else - Boundary Predators aren't only found at work either! In this episode we will provide 7 ways to help create healthy boundaries in your business as well as personal life. 

We will teach you several approaches that will make it easier for you to conduct persuasive conversations that set and maintain boundaries.

► Episode Highlights:

EP 106

00:00 - Preview 

00:38 - Intro 

04:11 - Boundary predators are everywhere

06:16 - 7 ways to set better boundaries 

08:58 - 1. Have an Agreement Up Front

14:23 - 2. Mention Your Credentials

16:12 - 3. Expect Your Boundaries to Be Challenged

19:19 - 4. Ask Questions

20:23 - 5. Try Not to Use the Word “No”

22:06 - 6. Don’t Offer a Parade of Reasons When You Say No

23:00 - 7. After a Crisis, Reset the Agreement

24:03 - Closing thoughts 

27:41 - Credits 

28:18 - Shout out to Lyneir Richardson

► Listen to the full session on the Commerce and Chill podcast: 

https://podcasts.apple.com/us/podcast/commerce-chill/id1496451217

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► Follow Us Online Here:

LinkedIn:https://www.linkedin.com/company/commerceandchill/mycompany/?viewAsMember=true

Facebook: https://www.facebook.com/commerceandchill

Instagram: https://www.instagram.com/commerceandchill/?hl=en

Twitter: https://twitter.com/CommerceChill

Website: https://www.commerceandchill.com/

A lot goes into building a Business beyond choosing a name, logo, and colors that represent the brand. Creating a strong brand is all about influencing what consumers think about your offerings and your company, and social media can be an incredibly powerful tool for shaping their perception. In this episode we will break down 6 reasons why a digital presence that not only makes your target audience aware of your brand but also creates trust in your ability to solve their problems is extremely beneficial.

► Episode Highlights:

EP 105

00:00 - Preview 

00:42 - Intro 

03:05 - The Soap Box and Johnson Security digital footprint 

10:05 - 6 social media trends for businesses to consider 

11:29 - 1. Reaching Out To Influencers/Dedicated Customers

13:59 - 2. Connecting Online Shops With Social Media Accounts

15:36 - 3. Focusing On Results-Driven Advertising Strategies

18:24 - 4. Sharing Short-Form Video Content On Social Media

20:19 - 5. Breaking Long-Form Content Into Micro-Content

23:31 - 6. Examining Relevant Public Data To Drive Content

24:58 - Closing thoughts

28:38 - Credits 

► Listen to the full session on the Commerce and Chill podcast: 

https://podcasts.apple.com/us/podcast/commerce-chill/id1496451217

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► Follow Us Online Here:

LinkedIn:https://www.linkedin.com/company/commerceandchill/mycompany/?viewAsMember=true

Facebook: https://www.facebook.com/commerceandchill

Instagram: https://www.instagram.com/commerceandchill/?hl=en

Twitter: https://twitter.com/CommerceChill

Website: https://www.commerceandchill.com/

You've been running your small business for a while now. You know the ins and outs of how to make it work, but don't get too comfortable! There are some common mistakes that small businesses can make that will lead to costly lawsuits- and we're here to show you what they are so you can avoid them. It's important to understand the legal aspects of running your company. In this video we will share five tips that will help you avoid getting sued!

► Episode Highlights:

EP 104

00:00 - Preview 

00:27 - Intro 

05:45 - 5 tips to protect your neck at your small business

08:07 - 1. Watch What You Say and Do

11:56 - 2. Hire a Competent Attorney

16:31 - 3. Separate Yourself from Your Business

19:10 - 4. Insure Yourself

26:23 - 5. Protect Your Files

28:40 - Credits

► Listen to the full session on the Commerce and Chill podcast: 

https://podcasts.apple.com/us/podcast/commerce-chill/id1496451217

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LinkedIn:https://www.linkedin.com/company/commerceandchill/mycompany/?viewAsMember=true

Facebook: https://www.facebook.com/commerceandchill

Instagram: https://www.instagram.com/commerceandchill/?hl=en

Twitter: https://twitter.com/CommerceChill

Website: https://www.commerceandchill.com/

In this episode, we will share 3 steps you can take to overcome any adversity in your small business. We will discuss what success looks like and how it will feel so that you have a framework for thinking about what is possible in the long run. We will unpack how important it is to know why you do what you do and how to keep it front of mind so that when things get tough, you remember why the struggle will be worth it in the end. 

► Episode Highlights:

EP 103

00:00 - Preview 

00:13 - Intro 

01:51 - Business Adversity 

05:34 - Waleed’s business adversity 

07:25 - Defining adversity 

15:29 - 3 ways to overcome business adversity 1.. Practice self-compassion

20:32 - 2.Develop a growth mindset

24:49 - 3. Cling to your purpose 

26:07 - Closing thoughts 

28:21 - Credits

► Listen to the full session on the Commerce and Chill podcast: 

https://podcasts.apple.com/us/podcast/commerce-chill/id1496451217

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► Follow Us Online Here:

LinkedIn:https://www.linkedin.com/company/commerceandchill/mycompany/?viewAsMember=true

Facebook: https://www.facebook.com/commerceandchill

Instagram: https://www.instagram.com/commerceandchill/?hl=en

Twitter: https://twitter.com/CommerceChill

Website: https://www.commerceandchill.com/

If you’re looking to start your own business, you’re not alone. Jess and Waleed will discuss how starting a business involves planning, making key financial decisions, and completing a series of legal activities. They will fully discuss each step and how it worked for The Soap Box and Johnson Security Bureau.

► Episode Highlights:

EP 102

00:00 - Preview

00:22 - Intro

01:38 - Interested in starting a business in 2022?

05:29 - 1. Conduct market research

08:46 - 2. Write your business plan 

13:22 - 3. Fund your business

15:02 - 4. Pick your business location

16:19 - 5. Choose a business structure

17:31 - 6. Choose your business name

21:40 - 7. Register your business

22:33 - 8. Get federal and state tax IDs

24:41 - 9. Open a business bank account

25:35 - 10. Apply for licenses and permits

27:58 - Closing thoughts

28:33 - Credits 

► Listen to the full session on the Commerce and Chill podcast: 

https://podcasts.apple.com/us/podcast/commerce-chill/id1496451217

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► Follow Us Online Here:

LinkedIn:https://www.linkedin.com/company/commerceandchill/mycompany/?viewAsMember=true

Facebook: https://www.facebook.com/commerceandchill

Instagram: https://www.instagram.com/commerceandchill/?hl=en

Twitter: https://twitter.com/CommerceChill

Website: https://www.commerceandchill.com/10 Steps To Start Your Business In 2022 | A Beginner's Guide

There are a few things you SHOULD know about small business in 2022. Jessica and Waleed will discuss what you need to prepare for and How you can avoid common pitfalls and mistakes in 2022! 

This video shares 7 tips that will help your small business grow in 2022!

In this episode, we’re going to teach you that in 2022, one thing will be sure and that’s customers will continue to be at the center! Our conversation will be focused on the customers and how they will help your business grow and flourish. Keep in mind that whatever strategy you build or tips you follow, you have to make sure they are in the best interest of your customers!

EP 101

00:00 - Preview

00:25 - Intro + Waleed’s Words

07:40 - How much did The Soap Box grow in 2021?

13:07 -  How much did Johnson Security Bureau grow in 2021?

19:13 - Grow definition and etymology 

21:38 - Build A Strategy For Success

25:31 - Boost The Online Presence Of Your Business

30:11 - Focus On Educating, Not Hard-Selling

34:43 - Create High-Quality Content, But Keep It Simple And Clear

43:13 - Organize Online Events

45:36 - Focus On Personalization

50:56 - Prioritize Customer Service

57:03 - Closing thoughts

58:25 - Credits

► Listen to the full session on the Commerce and Chill podcast: 

https://podcasts.apple.com/us/podcast/commerce-chill/id1496451217

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► Follow Us Online Here:

LinkedIn:https://www.linkedin.com/company/commerceandchill/mycompany/?viewAsMember=true

Facebook: https://www.facebook.com/commerceandchill

Instagram: https://www.instagram.com/commerceandchill/?hl=en

Twitter: https://twitter.com/CommerceChill

Website: https://www.commerceandchill.com/