Commerce Innovators

Listen in as we explore the intricate world of SEO with Edwin Romero, a seasoned expert who specializes in Salesforce Commerce Cloud. In our chat, Edwin walks us through his entry into the niche of SEO within the e-commerce landscape. He shares how SEO isn't just about driving sales; it's about crafting valuable content that meets customers at every step of their buying journey.

In our discussion, we tackle the evolving field of SEO and how artificial intelligence is reshaping best practices. Edwin stresses the importance of understanding SEO's place within a company's strategic framework and the need for clear advocacy to communicate its relevance effectively. And with the dawn of Search Generative Experience (SGE), Edwin gives us a glimpse into how AI is set to transform the way we present and perceive search results.

With an emphasis on the dynamics between content, development teams, and SEO tools, Edwin advocates for a discerning and nuanced approach to SEO audits and the selection of partners. Whether you're deep into SEO or just scratching the surface, this chat is packed with actionable insights that can help you navigate the ever-changing digital landscape.

Show Highlights:

• The role of AI in enhancing SEO practices, introducing Search Generative Experience (SGE), and its impact on search results.

• Small, non-disruptive SEO tweaks using Salesforce Commerce Cloud and the significance of data collection for ongoing SEO strategies.

• How AI tools like ChatGPT can disrupt traditional SEO workflows.

• The importance of discernment when working with vendors and partners in the Salesforce Commerce Cloud ecosystem for SEO success.

• Strategies for effective collaboration between content creation teams, development teams, and SEO tools to maximize online presence.

• Insights into future SEO trends, including the focus on expert content and the concept of the "messy middle" in the customer purchasing journey.

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Supporting Resources:

• Website: https://www.edwindanromero.com/

• Linkedin: https://www.linkedin.com/in/edwinromero/

• Twitter: https://twitter.com/edwindanromero

• YouTube: https://www.youtube.com/@edwindanromero1

• Salesforce Commerce Cloud SEO: A Guide To Optimizing SFCC: https://www.edwindanromero.com/salesforce-commerce-cloud-seo-guide/

• Google's Search Generative Experience On E-Commerce: https://www.edwindanromero.com/googles-search-generative-experience-on-e-commerce/

• Andrew Holland - The Messy Middle: https://www.linkedin.com/pulse/googles-messy-middle-sequel-andrew-holland-/

• What we now know about 'decoding' consumer decision-making: https://www.thinkwithgoogle.com/intl/en-emea/consumer-insights/consumer-journey/the-consumer-decision-making-process/

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

In this episode, we have a conversation with the exceptional Mauricio Silva, who shares his inspiring shift from a full-stack developer to a Salesforce architect extraordinaire. Mauricio's endorsement of Commerce Cloud as the ultimate customer interaction hub is an eye-opener for anyone interested in the forefront of customer experience technology. As someone who has steered projects in diverse domains, from service to financial cloud, Mauricio offers a rich repository of knowledge on the prospects within Salesforce's vibrant landscape. The episode offers an analytical look into how the pandemic has magnified the indispensability of digital commerce solutions like Commerce Cloud and Marketing Cloud.

Mauricio then turns the spotlight on the burgeoning Salesforce community in Brazil and the significance of knowledge sharing in nurturing a well-informed and inclusive tech community across Latin America. Mauricio's encouraging message to connect with the Salesforce community is an invitation to embrace the future of e-commerce as Commerce Cloud establishes itself as an integral player in evolving business landscapes.

Show Highlights:

• How major companies like ExxonMobil and Coca-Cola utilize Salesforce, particularly Commerce Cloud, to enhance their customer journey.

• The opportunities and importance of specialization in Commerce Cloud and Marketing Cloud within the Salesforce ecosystem.

• The growth and development of the Salesforce community in Brazil.

• The latest innovations in Commerce Cloud.

• Mauricio's advocacy for connecting with the Salesforce community.

Follow and Review:

We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• www.dvlprbr.com

• https://www.linkedin.com/in/dvlprbr/

• https://twitter.com/DVLPRBR

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Bettina Donmez, Puma's ace in the realm of e-commerce, joins us in a gripping exchange that marries the agility of online retail with the finesse of personalized customer service. Transitioning from the skies of the airline industry, she lands into the dynamic world of digital commerce, bringing a collection of insights on how to genuinely connect with customers.

With a common codebase as the cornerstone, we traverse the delicate balance between scalability and personalized experiences that cater to diverse consumer desires. Bettina elucidates the journey from high-pressure scenarios to remarkable success stories, emphasizing the indispensable role of a solid backend system, artificial intelligence, and the power of unwavering vendor relationships.

We explore the surprising parallels between conscious parenting and effective leadership and the potential role of generative AI like ChatGPT in shaping these aspects of our lives. We envision a digital future where ethics and innovation coexist, considering the creation of digital personas and the responsibilities we share in demystifying technology. Join us in this episode that promises to leave you with a fresh perspective on the intersection of technology, personal growth, and the ethical paths we pave toward the future.

Show Highlights:

• Collaboration with Salesforce to enhance customer engagement and societal impact through innovative retail strategies.

• The significance of scalable and adaptable e-commerce platforms for handling high-traffic product launches.

• Personalization in digital shopping through robust content strategies and the potential role of an AI concierge to assist time-pressed shoppers.

• The use of generative AI for parenting and leadership, offering neutral guidance and support in complex situations.

• Ethical considerations in tech and the responsibility of the tech community to educate and guide the public through digital advancements.

Follow and Review:

We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• Join the Commerce Cloud Community: http://sforce.co/commercecrew

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Unlock the full potential of B2B commerce and digital transformation as we sit down with Paul Do Forno of Deloitte Digital for a riveting discussion that will reshape your understanding of online business transactions. Shed the misconception that B2B sales can't thrive in the digital marketplace. Together, we journey through the intricacies of e-commerce and its crucial role in future-proofing businesses, dissecting the reasons behind the slow adoption rate in B2B sectors and how emerging digital tools empower sales teams.

We dig into the complexity of online B2B transactions beyond simply adding a shopping cart and the critical need for platforms that address B2B's unique demands. Paul and I dissect trends that are not only driving innovation but also presenting a clear mandate: adapt or risk obsolescence. Tune in for a conversation that will lighten the path to digital dominance in B2B commerce.

Show Highlights:

• The digital transformation and growth of B2B commerce.

• Impact of younger professionals on digital adoption and the strategic role of ERP upgrades in advancing B2B e-commerce.

• The complexities of B2B online transactions and the need for platforms that cater to unique B2B requirements.

• The emergence of vertical B2B marketplaces and the importance of omnichannel strategies for maintaining market share.

• The concept of composability in commerce and its adoption among more mature businesses moving towards headless architectures.

• Real-world case studies illustrating the value addition and premium valuation of companies through digital capabilities in B2B commerce.

Follow and Review:

We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• Join the Commerce Cloud Community: http://sforce.co/commercecrew

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Unlock the secrets of thriving in the ever-evolving world of e-commerce with our special guest, Lauren Livak, the leader of the Digital Shelf Institute. We promise you a discussion filled with insights from Lauren's vast experience working with over 100 strategic customers and her tenure at Johnson & Johnson. Together, we'll examine how brands are leveraging data and riding the wave of current market conditions to boost their product discoverability.

Navigating through the economic impacts on the retail industry, we unpack how consumer behavior has shifted and how brands strategize in response. We delve into the rising significance of retail media, looking into how personalized messaging engages consumers effectively. We'll also shed light on how brands are adding extra value to their products, enhancing delivery services, and honing in on personalization to provide a stellar customer experience.

We're also breaking down the complexities that come with online shopping and its ripple effects on consumer behavior. We'll discuss the necessity for cross-functional collaboration within organizations and the increasing demand for retail efficiency. Get ready for a captivating conversation that emphasizes the importance of a holistic view of commerce to successfully steer through the digital transformation of the retail industry.

Show Highlights:

• How brands are leveraging data and adapting to market conditions to enhance their product discoverability.

• The impact of the economic situation on the retail industry, changes in consumer behavior, and brands' strategic responses.

• The rise of retail media and the use of personalized messaging to effectively engage consumers.

• How brands are enhancing delivery services and focusing on personalization for improved customer experience.

• The complexities of online shopping, the importance of data consistency across multiple marketplaces, and the challenges faced by brands.

Follow and Review:

We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• More about the Digital Shelf Institute: https://www.digitalshelfinstitute.org/

• Listen to the DSI Podcast: https://www.digitalshelfinstitute.org/ecommerce-podcast/

• Join the Commerce Cloud Community: http://sforce.co/commercecrew

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Get ready to uncover the key trends of Salesforce Commerce Cloud Hiring, the impact of the pandemic on the job market, and future predictions that could potentially redefine your career. With our expert guest, Alex Khan from Stott and May, we'll navigate through the maze of technical roles, the rise of internal teams, and why having in-house expertise is becoming indispensable.

We also discuss the emergence of Direct-to-Consumer (D2C) commerce and its potential impacts on the market. Additionally, we go into the increasing demand for B2B and D2C expertise in the Salesforce space. Whether you're a company looking to hire or an individual seeking to work in the SFCC space, this episode is your roadmap to success.

Show Highlights:

• The changing landscape of Salesforce Commerce Cloud hiring and the increasing demand for technical roles and in-house expertise.

• The current state and future of the Salesforce Demandware platform and the importance of networking and gaining exposure to technologies like React.

• The rising need for business managers and the potential shift towards more technical positions.

• The emergence of Direct-to-Consumer (D2C) commerce and its potential impacts on the job market.

• The increasing demand for B2B and D2C expertise in the Salesforce space.

Follow and Review:

We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• LinkedIn Profile: https://www.linkedin.com/in/alexander-khan/

• Website: www.StottandMay.com/markets/e-commerce-recruitment

• Commerce Trailblazer Community: http://sforce.co/commercecrew

• Unofficial SFCC: https://unofficialsfcc.com/

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Ever wonder what's driving the latest trends in online shopping, mobile wallets, and the power of Cyber Week? We've got you covered! This episode features Caila Schwartz, Salesforce's director of consumer insights and strategy, who brings a wealth of knowledge on the shifts in the e-commerce landscape. Caila walks us through the fascinating global and US sales statistics that reveal a respective 6% and 5% increase over the last year. She also gives us an in-depth look into the impact of Cyber Week, sharing intriguing data on sales growth and the event's role in shaping the future of e-commerce.

We also discuss the rapid rise of mobile wallets like Apple Pay, and the role of social media as a burgeoning discovery channel for shopping. Plus, we take a deep dive into how kids today are being marketed to in this digital age. With Caila's captivating anecdotes and sharp insights, this is one conversation you won't want to miss!

Get ready for a journey into the heart of technology, e-commerce, and consumer behavior.

Show Highlights:

• Exploration of the world of mobile commerce.

• The future potential of wearables in e-commerce and the influence of technology on Generation Alpha.

• The evolution of marketing to kids in the digital era.

• Insights into global sales trends and the influence of Artificial Intelligence (AI) on e-commerce.

• The changing landscape of discounts and payment methods.

• The role of automation in retail.

Follow and Review:

We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

https://www.salesforce.com/news/press-releases/2023/11/28/cyber-week-digital-sales/

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

What happens when collaboration and digital innovation take center stage in a thriving community? Our guests, Steve Holsinger and Oleg Sapishchuk, co-founders of the unofficial Salesforce Commerce Cloud community, reveal just that! They trace the community's growth from humble beginnings in 2014 to a dynamic, inclusive platform today, highlighting the essential role of feedback and change in shaping its direction.

Steve and Oleg offer a fascinating comparison of their experiences under Salesforce's ownership and after the community gained independence. They lay emphasis on how this community, now open to all, is driven by its members' ideas and strives to create a space for learning and growth.

Hear first-hand accounts from Steve and Oleg about how this community serves as a knowledge-sharing and problem-solving resource. From exploring various engagement platforms to reflecting on the community's history and recognizing key contributors, we touch on many aspects that make this community integral to Salesforce Commerce Cloud. Join us for a dialogue filled with invaluable insights and inspiring stories, whether you're a new or seasoned member of this thriving community.

Show Highlights:

• A transition from a closed group to an open, inclusive platform with various components.

• Comparison between experiences under Salesforce's ownership and independence.

• The value of the SFCC community within the Salesforce ecosystem.

• Differences between the official Salesforce community and the unofficial Slack community.

• Expansion and strengthening of the Salesforce community.

• Recognition and expression of gratitude towards individuals who have contributed significantly to the growth and impact of the Salesforce Commerce Cloud community.

Follow and Review:

We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• Unofficial SFCC Community: https://unofficialsfcc.com/

• Unofficial SFCC Github: https://github.com/sfcc-unofficial

• Unofficial SFCC Podcast: https://unofficialsfccpodcast.com/

• Unofficial SFCC LinkedIn: https://www.linkedin.com/company/unofficial-sfcc/

• Steve Holsinger:

• Twitter: https://twitter.com/sholsinger

• Linkedin: https://www.linkedin.com/in/sholsinger/

• Github: https://github.com/sholsinger

• Oleg Sapishchuk:

• Twitter: https://twitter.com/osapishchuk

• Linkedin: https://www.linkedin.com/in/osapishchuk/

• Github: https://github.com/osapishchuk

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

The world of Salesforce Commerce Cloud Innovations is vast and infinitely curious. We take a deep dive into this universe with our distinguished guest, John Facey II, a technical architect at Merkle who is shaping the landscape of e-commerce with his innovative tools. This episode is a celebration of open-source contributions and their profound impact on the middleware needs of clients.

We discuss the power of open source with another veteran member of the commerce cloud community. As we connect with John, he generously shares his blogging journey and enlightens us about his upcoming book. His thoughts on the future of e-commerce are especially thought-provoking.

Tune in to this episode brimming with inspiring journeys, innovative insights, and a sneak peek into the future of e-commerce.

Show Highlights:

• The Ocapi proxy, an open source middleware that aids clients with their middleware needs.

• How open source contributions have profound impacts on the commerce cloud community.

• The importance of community in the world of e-commerce

• How the commerce cloud community has evolved to become more supportive and accessible.

• Discussion on John's website and his future plans.

Follow and Review:

We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• Website: https://johnfacey.dev/

• Twitter: https://twitter.com/johnfacey

• LinkedIn: https://www.linkedin.com/in/johnfaceyii/

• Github: https://github.com/johnfacey

• Books: Mastering Salesforce Commerce Cloud & Developing Salesforce Commerce Cloud: https://www.amazon.com/stores/author/B0BV29MLFP

• Commerce Trailblazer Community: http://sforce.co/commercecrew

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Are you ready to supercharge your understanding of generative AI? This episode, featuring Salesforce's distinguished architect Richard Pack, is just what you need to navigate the thrilling twists and turns of the AI landscape. With over two decades of experience, Pack unravels the intricate possibilities of generative AI, from translating languages to crafting product descriptions. He also delves into the distinct modalities of AI that are gaining momentum and how these are changing the way we interact with technology. Peek into the future as Pack discusses the potential for generative AI to empower humans with capabilities beyond their imagination.

Pack shares insights on how this combination can be used to fashion experiences customized to individual consumers. He further explains the importance of including ground truth to curb hallucinations and boost the efficiency of AI systems. As we venture further into the subject, we highlight the evolution of generative AI in the past year and its profound impact on new product development and applications. We also touch upon the unexpected ways AI is being used, spurring a wave of entrepreneurship. Listen in for the latest product launches from Dreamforce and valuable advice for those looking to dip their toes in the world of AI.

Show Highlights:

• The potential of generative AI and its current applications.

• The fusion of predictive and generative AI.

• How generative AI is impacting the development of new products, content, and applications.

• The significant strides generative AI is making in various fields, including translating languages and producing computer instructions.

• The rise of GPT descriptions for products launched by Salesforce.

• Advice for those interested in exploring the world of generative AI.

Follow and Review:

We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.