Welcome to the inaugural episode of Commerce Talks with Alexander Graf. Join me as I sit down with Willem Blom to explore the origins of our new venture, the Wimlex podcast. We discuss the evolving landscape of e-commerce in the Netherlands and Germany, reflecting on our experiences with digital transformation and the challenges faced by traditional retailers. Willem shares insights from his journey founding XpandOnline and merging with TomTom to form Debt, highlighting the importance of data and talent in today's market. Tune in as we delve into the complexities of omnichannel strategies and the future of retail innovation.