What do Gen Z, bad product pages, and ChatGPT have in common? They’re all reshaping the future of e-commerce—and your brand might be falling behind. On this episode of Commerce Trailblazers, Riviana’s Abby Tomlinson joins us to talk about adapting to next-gen shoppers, fixing the post-COVID path to purchase, and why “a dollar spent on media that leads to a bad PDP is a wasted dollar.” We’ll explore how behavioral insights, AI tools, and strong content strategies can drive real results. Tune in for smart, actionable insights you can bring to your own digital shelf.

Hear from Bailie Duncan, Lead Product Owner at Jackson Family Wines about how being flexible and ready for change is a critical part of success in eCommerce! Bailie’s “toddler rules” will help any eCommerce professional create agility within their organization!

Hear from Bailie Duncan, Lead Product Owner at Jackson Family Wines about how being flexible and ready for change is a critical part of success in eCommerce! Bailie’s “toddler rules” will help any eCommerce professional create agility within their organization!

Did you know you can have software buy you a camera while you’re sleeping? Well, Breanna does, and she uses software to do it. In this episode, we hear from Breanna Deculus (dec-u-lus), Amazon Account Manager at the Emerson Group. She talks about adjusting to the “24 hour store” that is Amazon/eCommerce and how curiosity plus hunger equals success in digital. Listen in to hear her top tip for keeping your skills relevant in the AI future of commerce!

From soap making, to one of the largest retailers, to an agency, to a challenger brand, Natalie has commerce in her blood. And look out world, now she is available for consulting. Listen in for the one thing up and coming brands are doing to steal share from the incumbents…

In a highly seasonal business like Isotoner’s rainwear and umbrellas, the weather can keep you up in more ways than one. Join us to hear Katie’s winning strategy for delivering on ambiguous requests from leadership, getting comfortable with discomfort, and how she trailblazes in the midst of tons of data!

On today’s podcast, we interview Jill Heyman, Global Digital Capabilities Director at Mars. From snail mail to DTC to eCommerce Jill has seen it all. She shares about how her curiosity and ability to ask questions has helped her blaze her path in ecommerce. Tune in to hear her take on the single most important thing to a successful negotaiton...

Being a digital shelf manager at an organization is a true trailblazing activity. On our first episode of Commerce Trailblazers we interview Sarah Williams, Digital Commerce Content Manager at Campbells who shares how business empathy and change management have helped her be successful in her role. You will also learn what has surprised Sarah the most about the digital shopping journey…

Welcome to Commerce Trailblazers, our limited-series podcast spotlighting the rising stars who are shaping the future of commerce! Featuring interviews with up-and-coming commerce talent showcasing fresh ideas, bold strategies, and innovative solutions to connect with today’s shopper. Whether you’re a seasoned professional or just starting your journey, join us for a behind-the-scenes look.