Commercial Inspector Podcast by CCPIA

In this episode of Building Your Business, host Rob Claus sits down with Nick Gromicko, the founder of CCPIA®, InterNACHI®, and multiple other successful ventures. Nick is widely recognized as a dedicated advocate for the inspection industry, a market disruptor, and a seasoned entrepreneur. He has authored or co-authored over 25 inspection books, hundreds of inspection-related articles, tools, and professional development resources. 

This is an episode you don’t want to miss! Nick shares his experiences in building businesses, investment strategies, and tips for residential and commercial property inspectors. He also offers valuable tips for inspectors looking to grow their careers in commercial property inspections.

The Commercial Property Inspectors Roundtable Meeting is a free monthly meeting hosted by the Certified Commercial Property Inspectors Association (CCPIA). Participants shared their insights on ancillary services, regional market conditions, and new education this month. To register for an upcoming meeting, visit https://ccpia.org/training-calender/

We recently had the opportunity to connect with CCPIA member KC Bartley, the owner of Professional Home Inspections based in Kingsport, Tennessee. Our discussion included his approach to adding commercial property inspection services to his residential inspection business, along with his advice and future goals.

In this video, I delve into the crucial interview process for commercial inspections, highlighting the key steps and strategies involved. I emphasize the importance of thorough research, effective communication, and offering valuable ancillary services to enhance the inspection fee. Viewers are encouraged to focus on being the solution to clients' issues and to approach the sale with a psychology-driven mindset. Action requested: Pay close attention to the interview process and consider implementing the outlined strategies in your commercial inspections.

The Commercial Property Inspectors Roundtable Meeting is a free monthly meeting hosted by the Certified Commercial Property Inspectors Association (CCPIA). This month, participants shared their insights on regional market conditions, insurance limits, and effective marketing strategies for growing their businesses. To register for an upcoming meeting, visit https://ccpia.org/training-calender/

The Commercial Property Inspectors Roundtable Meeting is a monthly meeting hosted by the Certified Commercial Property Inspectors Association (CCPIA) for inspectors across the nation to gather and discuss business development opportunities and strategies. 

This session focused on market updates, inspection protocols, and industry trends for commercial property inspectors. Participants shared their insights on regional market conditions, specific inspection requirements, and effective marketing strategies for growing their businesses. Key points included the significance of client-based marketing over realtor referrals, the need for SEO optimization, and the benefits of sharing visual content online.

To register for an upcoming meeting, visit the Commercial Property Inspectors Roundtable Schedule.

In this episode of “Building Your Business,” host Rob Claus interviews Ian Schroff, an expert graphic designer from InterNACHI®. The discussion focuses on some of the best practices and five key elements that all marketing collateral must have, as well as design pitfalls and things to avoid. His experience lies in creating inspection-related marketing collateral for both residential and commercial property inspectors. The main discussion points include:

• InterNACHI® and CCPIA®
  • InterNACHI® offers free design services to their members
  • Members only pay for printing and shipping.
  • CCPIA® members who are also InterNACHI® members can have their CCPIA® logos and credentials added to collateral designed by InterNACHI®.
  • Access design services through InterNACHI’s website and order forms or Inspector Outlet.
• Ian shows the five “golden rules” of any design
  • Understand Your Audience: Tailor marketing materials to the target audience.
  • Keep It Simple: Avoid overwhelming the audience with too much information.
  • Hierarchy: Highlight the most important information first.
  • Colors and Visuals: Use appropriate colors and images to reinforce the message.
  • Repetition and Consistency: Maintain a consistent brand identity across all materials.
• Ian shows examples of effective marketing pieces for commercial property inspection companies.
• Design Pitfalls and Things to Avoid
  • Avoid overcrowding information and using low-quality images.
  • Be mindful of color choices to ensure they convey the right message.
  • Ensure marketing materials stand out and are memorable.
• InterNACHI’s upcoming Professional Inspectors Convention
  • Ian and his team will be presenting and available for consultations.
  • The convention is scheduled for October 10-12, 2024, in Orlando, Florida.

Don’t miss out on the latest trends and expert analysis in the real estate market. Listen to it on podcast format (Spotify, Apple Podcasts, Amazon Podcasts, etc.). Subscribe now and stay informed!

Helpful Links for Commercial Property Inspectors:

• InterNACHI® Marketing Services
• InterNACHI® Marketing Contact
• InterNACHI’s 2024 Professional Inspectors Convention
• Inspector Outlet

The Commercial Property Inspectors Roundtable Meeting is a monthly meeting hosted by the Certified Commercial Property Inspectors Association (CCPIA) for inspectors across the nation to gather and discuss business development opportunities and strategies. This month we discussed:

• How to help determine your square foot pricing
  • Type of building being inspected - Warehouse, office, etc.
  • Size - does the pricing change as the building increases in size?
  • Offering different inspection packages to help win more inspections
• Marketing
  • Overcoming the  smaller market mentality
  • Should you develop a separate commercial website?
  • Casting a wider net to non-traditional referral sources
• Getting in front of Realtors instead of buyers
  • How to get the word out
  • Networking
  • Google ad campaigns
  • Using the clients to get to the Realtors

Links discussed:

https://ccpia.org/what-is-seo-for-commercial-property-inspectors/

https://ccpia.org/the-basics-of-ppc-advertising/

https://ccpia.org/common-mistakes-when-adding-commercial-inspections-to-your-existing-website/

https://ccpia.org/commercial-inspectors-claim-and-clean-up-directory-listing-2/

https://ccpia.org/getting-started-in-commercial-property-inspections-selling-commercial-inspections/

https://ccpia.org/getting-started-in-commercial-property-inspections-selling-commercial-inspections/

In this episode of “Building Your Business,” host Rob Claus interviews Levi Nelson, an expert logo designer from InterNACHI®. The discussion focuses on the significance of logos in marketing and building a business identity for commercial property inspectors. The main discussion points include:

• Importance of Logos
  • Logos are crucial for first impressions and branding.
  • Logos must meet the goal and service scope of a business.
  • Logos should look professional to help in building trust and credibility with commercial clients who expect a high level of professionalism and expertise.
• Live Demonstration by Levi
  • Levi shares his screen to show the questionnaire and discusses its components for the design process.
  • He describes the process of creating logos, from concept to completion, using real examples from his work.
• Examples of Various Logos
  • Levi shows that logos should be modern and clean cut for commercial property inspection businesses.
  • Levi walks through examples of different logo styles: modern versus classic, emblem logos, wordmark logos, and pictorial logos.
  • Each style’s advantages and limitations are discussed, particularly in terms simplicity and clarity, symbolism and relevance, and avoiding unnecessary details.
• Technical Aspects of Logo Design
  • The logo’s design should appeal to the intended commercial audience and be appropriate for the industry.
  • Importance of scalability: Logos need to be recognizable and clear at any size.
  • Challenges with certain design elements like drop shadows and complex fonts which may not print well or look good on digital platforms.
• Strategic Logo Design Decisions
  • Discussion on choosing the right logo style to match business goals and audience.
  • Importance of a logo that doesn’t limit the business scope, allowing for flexibility in services offered.
• Practical Tips and Conclusion
  • Levi provides practical advice on ensuring logos effectively represent the business.
  • Discussion on the need for professional input in logo design to avoid common pitfalls and ensure effective branding.

Helpful Links for Commercial Property Inspectors:

• InterNACHI® Marketing Services
• Transitioning From Residential to Commercial Inspections
• Branding Considerations for Commercial Property Inspection Companies

Join us for a conversation with Christian Adams about Repair Pricer, a product for residential and commercial inspectors to provide repair cost estimates and cost-to-cure services. Tune in to learn more! 

Discussion Points: 

• Origins and Development of Repair Pricer
• Transition from Residential to Commercial Cost Items
• User Experience and Report Presentation
• Precision and Reliability of Cost Estimates
• Efficient 48-hour Turnaround Time
• Exclusive Benefits for CCPIA Members

Visit Repair Pricer Offers Discount for CCPIA Members for information about the exclusive discount. 

Don’t miss out on the latest trends and expert analysis in the real estate market. Listen to it on podcast format (Spotify, Apple Podcasts, Amazon Podcasts, etc.). Subscribe now and stay informed!