Mitchell Causey is the co-founder and CEO of Demandwell, an SEO software company that helps B2B SaaS marketers turn organic search into repeatable revenue. Mitchell is an SEO expert who debunks some common misconceptions about the field. They also talk about Google as the world's largest human experiment, the distinction between quantity and quality in terms of content, and the future of SEO.

0:00 Intro
0:54 Conversation with Mitch
4:16 Lessonly
5:20 Starting his own company
6:30 SEO to build brand
8:30 Google is a human experiment
10:50 Negative side of SEO
15:12 SEO stigma
17:40 Demandwell’s customers
19:30 Quality VS quantity
24:40 SEO progress/results
28:38 Future of SEO, Human Experience
33:28 Share of Search Report
34:24 Outro

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