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Most of us were taught to seek mentors, someone to give us advice. Far fewer of us were taught to build sponsors, the people who advocate for us in the rooms we are not in. That distinction can change the trajectory of your entire career. In this ENCORE conversation, Kele Belton sits down with leadership development expert Lenetra King to break down the real difference between a mentor, an advocate, and a sponsor, and how to cultivate each of these relationships with intention.
In this episode of Communicate to Lead, Kele Belton brings back her conversation with Lenetra King, founder of Watch Me EXCEL and author of Unwritten Insights: A Career Playbook for Leaders of Color. Together they unpack one of the most important career distinctions you may never have been taught: the difference between mentors, advocates, and sponsors. Lenetra shares the strategies women and leaders of color can use to build a network of champions who advocate for them in rooms they are not in, address systemic barriers to advancement, and accelerate their careers with intention.
A note from Kele: This conversation is being re-released because sponsorship has been one of the top themes on the show this year. If listeners resonated with the solo episodes on sponsorship (like Episode 158: The Sponsorship Gap), this conversation goes deeper by clarifying the distinct roles that mentors, advocates, and sponsors play, and how to cultivate each.
What You Will Learn:
- The exact difference between a mentor, an advocate, and a sponsor, and why understanding it can change the entire trajectory of your career.
- How to identify which type of relationship you need most right now based on where you are in your career, not which one is easiest to ask for.
- Why starting with your why creates more powerful connections with mentors and sponsors than starting with what you do.
- Strategies for women in the workplace to overcome the barriers that quietly keep them out of sponsorship relationships, even when their work is strong.
- How to build a diverse network of champions, and why diversity in your network matters for both equity and career opportunity.
- What to do when systemic barriers and biases are blocking your access to the support systems your colleagues take for granted.
Your Action Step:
Take one step this week toward building the network of champions you need:
- Audit your current network. Who in your life is a mentor (giving advice)? Who is an advocate (speaking well of you to others)? Who is a sponsor (using their power to open doors for you)? Notice which category is most underdeveloped.
- Identify one person who could be a sponsor for you, someone with influence in the rooms where decisions about your future get made. Take one small action this week to deepen that relationship, whether a thoughtful message, a shared resource, or a request for a brief conversation.
- If you are already a leader, audit the other direction. Who are you sponsoring? Whose name are you speaking in rooms they are not in? Make one deliberate sponsorship move this week.
Frequently Asked Questions:
What is the difference between a mentor, an advocate, and a sponsor?
A mentor gives you advice, usually in private conversations where they share their experience and perspective. An advocate speaks well of you to others, signaling to their network that you are someone worth knowing or working with. A sponsor uses their power and influence to open specific doors for you, advocating for your promotion, recommending you for stretch assignments, or putting your name forward for opportunities you do not even know exist. Most professionals have mentors. Far fewer have sponsors. The gap between those two relationships often explains why two equally talented people advance at very different rates.
How do you find a sponsor at work?
Sponsorship cannot be asked for directly the way mentorship can. Sponsors choose the people they invest in based on observable performance, trust, and a sense that the person is worth their reputational capital. To attract sponsorship, focus on three things: consistently deliver excellent work that is visible to senior leaders, build genuine relationships with people who have influence, and make sure your career goals are known so a potential sponsor knows where to advocate for you.
Why are sponsors more important than mentors for career advancement?
Mentors help you think more clearly. Sponsors help you move forward. Mentorship gives you advice and perspective. Sponsorship gives you access, opportunity, and advocacy in the rooms where decisions about your career are actually made. Both matter, but research consistently shows that sponsorship is what closes the gap between being a strong performer and being promoted.
How can women and leaders of color build sponsorship relationships?
The first step is recognizing that systemic barriers exist, and that the absence of sponsorship is often not a personal failing but a structural one. From there, the work is intentional: identify potential sponsors in and beyond your immediate workplace, build relationships through consistent value-add interactions, make your ambitions and goals visible, and look for communities and networks (formal and informal) where sponsorship is being cultivated deliberately.
Mentioned in This Episode:
- Lenetra's book: Unwritten Insights: A Career Playbook for Leaders of Color
- Simon Sinek's book: Start with Why
About Today's Guest, Lenetra King:
Lenetra King, FACHE, ACC, is the founder of Watch Me EXCEL, a leadership development firm dedicated to helping organizations engage and retain talented women and leaders of color at the emerging and senior executive level. She is also the author of Unwritten Insights: A Career Playbook for Leaders of Color. Lenetra works with hospitals, healthcare companies, higher education institutions, and associations to strengthen leadership capacity and drive high-performance cultures.
Connect with Lenetra:
- Website: https://www.watchmeexcel.com/
- LinkedIn: https://www.linkedin.com/in/lenetra-king/
- Instagram (personal): https://www.instagram.com/lenetraking/
- Instagram (business): https://www.instagram.com/watchmeexcel/
About Your Host:
Kele Belton is a communication and leadership facilitator, coach, and consultant who helps high-performing women in middle management build the communication and leadership strategies that get them recognized, sponsored, and promoted.
Connect with Kele:
- LinkedIn: https://www.linkedin.com/in/kele-ruth-belton/
- Instagram: https://www.instagram.com/thetailoredapproach/
- Website: https://thetailoredapproach.com
- Book a Leadership Strategy Call (30 minutes, complimentary): https://calendly.com/kele-thetailoredapproach/leadership-strategy-call