Avi Bhagtani, Chief Marketing Officer at Digitate, provides valuable insight on marketing leadership, honed by his technical background. Avi gained important experience on the technical product side of the business before transitioning to his role as CMO. He talks about how advantageous this kind of exposure has been to his career as a marketer and how his technical capability allowed him to deliver value to the customer in a much clearer way. 

Avi goes into more detail as he paints the current market landscape. Today’s customers already know what they want. They are informed. They are experts in their field. They know the competitive lay of the land and have already been offered similar SaaS solutions. This market-crowding phenomenon makes it imperative for businesses to communicate the value of their offering. This value has to align with what matters to customers.

Avi explains that companies need to be quick to adapt and show extreme flexibility. This applies both to their product and communication strategy. The SaaS customer base is extremely impressionable when it comes to features that can solve their business problems. The recent pandemic has shown that an agile culture will determine who wins in the market. 

Business leaders looking at enhancing their competitive advantage in SaaS will gain valuable insight from Avi and his experience as both a marketer and a product lead.

• LinkedIn - https://www.linkedin.com/in/avibhagtani/
• Website - https://digitate.com/

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