Moni Oloyede, Director, Marketing Infrastructure at Fidelis Cybersecurity, shares her simple yet valuable expertise on marketing success factors. It all boils down to communicating with your audience.

Communicating with your audience is all about listening to your customers. This involves finding out what business problems they have. It also involves knowing what they are willing to do to solve these issues. Once you know these things, you need to engage with your customer. Delivering a message about your product that is relevant to them can generate revenue much more effectively. 

Many marketing departments concentrate too much on metrics that are focused on the business. They focus on how many leads they’ve passed on to sales. This focus on lead quantity over customer-focused quality can be detrimental to generating revenue. Not only does it disengage from your core revenue source but it also wastes the time of your salespeople. One lead that leads to millions of dollars’ worth of revenue outperforms 1,000 leads that don’t convert and waste time. 

Moni thinks that any channel can work and be effective. It’s not really a matter of the channel's reach; it’s a matter of the investment you put in to create engagements that create a connection with your audience, your customers. This all rolls back into Moni’s message that communication is key. 

Business leaders can expand their revenue strategies by applying the audience-centric and communications-based approach Moni discusses in this episode. 

• LinkedIn - https://www.linkedin.com/in/moni-oloyede/
• Website - https://momartech.com/
• Twitter - @Moni Oloyede

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