I went into theatre to watch surgery.

I came out rethinking how I communicate.

Surgeons have it easier (in one way):

• One problem
• One solution
• Built-in authority
• Patients who have to act

We don’t.

We’re asking people to keep going…
after the pain is gone.

That’s a harder sell.

But here’s what surprised me:

The most powerful moment wasn’t technical.

It was a sketch.
On the back of an envelope.

Built step-by-step.
Personalised.
Clear.

It made everything click.

In this episode:

• Why drawing beats perfect diagrams
• How narrow focus builds trust (and referrals)
• What surgeons do with referrers that we often don’t

And the big idea:

They can rely on urgency.

We have to build value.

Connection + individual value.

That’s the game.

Check out the Retention Recipe

https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0

To learn more about Aligned Practice

https://insideoutpractices.thinkific.com/products/communities/aligned-practice

To learn more about Reactivate to Accelerate

https://insideoutpractices.thinkific.com/courses/reactivate

Learn more about Daily Visit Communication 2.0

https://insideoutpractices.thinkific.com/courses/daily-visit

Email me - [email protected]