Any brand's effort to gain public trust and maintain its reputation is a never-ending cycle, and if the last year has taught us anything, its that communicators need to have a seat at the table. As we continue to navigate a global pandemic and ongoing social justice issues, marketers and communicators have risen to the challenge in an effort to adapt to the situation quickly, and help inform decisions to maintain public trust.

In this episode of The Pivot, we chat with Russell Baker, president of IABC/Toronto. Part of his mandate is to modernize the Toronto Chapter – by placing an emphasis on data to help inform decisions. Tune in to hear the discussion on Russell's mission to modernize the profession, the IABC's DEI initiatives, and his key learnings on being a communicator during the pandemic.