In this episode of The Community Table, Sophie and Peterson discuss the role of social media in growing their real-estate related businesses, especially how authenticity and consistency drive visibility and client engagement. Peterson shares his journey from healthcare and fitness into real estate, explaining how his early use of social media in fitness helped build confidence in content creation. They talk through practical strategies—like embracing video, being comfortable on camera, balancing personal and business content, and using tools like professional videography—that have translated into business growth (with about one-third of Peterson’s clients coming from Instagram). They also reflect on posting strategies (frequency, timing, calendars), trending sounds and hashtag relevancy, how to interpret social metrics versus business outcomes, authenticity in personal branding, and how to navigate creative motivation and burnout. Sophie and Peterson emphasize that social media is long-term brand work that increases top-of-mind visibility and trust, even if not every post directly generates a lead. Insights from other real-estate pros also highlight that authenticity, variety, and consistency in short-form video are key to engagement and business growth.https://www.communitymtg.com/

In this episode of Community Table, host Jason sits down with top Memphis real estate agents Ashley Tinker and Rachel Goss of Reed Realtors to discuss takeaways from the Vesta Home Show, current home design trends, and their personal journeys in real estate. They emphasize the show’s role in inspiring both potential buyers and homeowners with modern design ideas — like livable floor plans, bold color choices, large kitchens, movie rooms, and strong indoor/outdoor living features — reflecting broader housing trends moving into 2026. Ashley and Rachel also share how they balance real estate with family life, what differentiates their boutique brokerage, and why deep attention to client needs and communication matters. They offer insights into the Memphis market’s challenges — especially affordability and mortgage rate sensitivities — and how they adjust strategies for 2026, including guiding clients to focus on what they need versus what they want. Finally, they talk about building business through referrals, authenticity (especially on social media), and systems that support sustainable growth.https://www.communitymtg.com/

In this episode of The Community Table, host Andy (“the Yankee Closer”) interviews veteran real estate agents Tracie Gaia and Jason Gaia — siblings with decades of experience in the Memphis market. They discuss their backgrounds, how the current housing market compares to past cycles, and strategies for generating business heading into 2026. Key themes include market trends (prices up slightly, sales down modestly), pricing and inventory challenges, buyer and seller behavior, the agent’s role in education and support, and the importance of relationships in real estate transactions. The conversation also dives into personal anecdotes, agents’ real-world experiences, and practical advice for working with buyers, sellers, and lenders throughout the home buying/selling process.https://www.communitymtg.com/

In this episode of the Community Table podcast, Kevin Ruby interviews Amanda Krill, CEO/EVP of the Memphis Area Association of Realtors (MAR), who shares insights on industry changes, the vital role of associations, technology like AI, and the enduring importance of relationships in real estate. https://www.communitymtg.com/

In this episode, Realtor Alton Cryer joins host Jason Woods from Community Mortgage to break down the true market pulse in the Mid-South, explaining why some homeowners are stuck in ultra-low rates while others are forced to move due to life changes. He details which Memphis neighborhoods are growing, how pricing and condition impact days on market, and why sellers must let go of 2021–22 “phantom equity.” Alton shares what first-time buyers need to understand about interest rates, maintenance, and getting a real pre-approval, not just a credit pull. He also opens up about scaling his business through strong systems, a referral-driven model, and white-glove client service, all while protecting his family time and running a nonprofit that mentors youth. Throughout the conversation, Alton emphasizes professionalism, communication, and treating real estate like a true business built on trust and service.https://www.communitymtg.com/

In this episode, co-owners Angie Ware and Sean Blankenship of Coldwell Banker Collins-Maury join host Andy Ofee from Community Mortgage to share how they’ve led their brokerage through a 30–35% market decline while protecting culture, supporting agents, and making tough decisions with integrity. They discuss balancing high expectations with empathy, the importance of surrounding agents with community, and adapting operations across their three offices. The conversation also explores their six-month AI Academy, how technology can boost efficiency and extend careers, their commitment to St. Jude, and why legacy is about impact—not titles.

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In this episode, top producer Amanda Lott joins Sophie Sandlin Raines to discuss national real estate trends, the critical role of affordability and technology, and why realtors must embrace AI without fear of replacement. She shares efficiency strategies like ditching unnecessary calls for texts, the value of association engagement for reputation and smoother deals, and how setting boundaries enables true work-life balance. Amanda redefines success as controlling your time, warns against quitting too soon, and explains why persistence and one superstar agent outweigh a team of average producers.

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In this episode of Community Table, top real estate producers Anna and Tracy from Crye-Leike share insights on their strategies, challenges, and the importance of relationships in real estate, offering a candid look at what drives success in the industry.

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