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In this episode, Ryan talks with Pierre Bouvard from Westwood One about the advertising to commuters and how the radio industry is innovating and using data to better understand their audiences. Pierre shares a study that shows how commuter behavior has changed during COVID-19. Pierre talks about why marketers need to "take the 'me' out of media".
Here is a link to the study: https://t.co/YqSIRoHmGk?amp=1
Follow Pierre Bouvard on Twitter: https://twitter.com/pierrebouvard?lang=en
Follow the Commute Podcast on social media:
Twitter: @Commute_Podcast
Facebook: @Commute_Podcast
Youtube: @Commute_Podcast
Follow the host, Ryan McManus on social media:
Twitter: https://twitter.com/rynmcmns
LinkedIn: https://www.linkedin.com/in/ryanpmcmanus/
Follow SHARE Mobility:
Website: https://sharemobility.com/
Facebook: https://www.facebook.com/ridewithshare
Twitter: https://twitter.com/ridewithshare
LinkedIn: https://www.linkedin.com/company/sharemobility/
In this episode, Ryan talks with Dominic Mathew from the Fund for our Economic Future and the Paradox Prize. They discuss the No Car, No Job Paradox and other problems that arise when helping people get to work.
The Paradox Prize started in 2019 with the goal of funding big ideas to improve the mobility of Northeast Ohioans stranded economically by their geography. The paradox is that if you don't have a car, you can't get a job and without a job, you can't afford a car. This is a growing, national problem facing employers and their workforce and the Paradox Prize is creating a playbook for how companies and communities can solve the access to work problem with mobility.
Check out the Paradox Prize: https://paradoxprize.com/
Follow the Commute Podcast on social media:
Twitter: @Commute_Podcast
Facebook: @Commute_Podcast
Youtube: @Commute_Podcast
Follow the host, Ryan McManus on social media:
Twitter: https://twitter.com/rynmcmns
LinkedIn: https://www.linkedin.com/in/ryanpmcmanus/
Follow SHARE Mobility:
Website: https://sharemobility.com/
Facebook: https://www.facebook.com/ridewithshare
Twitter: https://twitter.com/ridewithshare
LinkedIn: https://www.linkedin.com/company/sharemobility/
From the publisher's feed