Confessions of a CEO

Today’s guest is digital nomad and branding extraordinaire, Diana Jakubcova. Diana is the founder of Deeply Rooted Studio, a branding and consulting firm that focuses on building out-of-the-ordinary brands for online female founders.

In today’s episode, Diana shares how she has built a successful business while traveling the world as a digital nomad… and that it’s not all it’s cracked up to be on social media. We also discuss the importance of branding on social media, how to create a brand that authentically stands out, and Diana spills the deets about all of her favorite branding and business tools that will make your life 1000x easier.

Let’s dive in!

Follow Diana, @deeplyrooted.studio!

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Let’s cut to the chase… content is getting seen less and less. It is incredibly frustrating when you spend hours upon hours creating content for your audience, and they don’t even see it.  Why is that? And how can you keep that from happening? 

In today’s episode, I talk about the best ways to get results on Instagram, how to make static content stand out, the importance of Reels, and how to nurture + connect with your current community while also getting your content on new eyeballs. 

Let’s dive in!

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Today’s guest is Online Business Strategist and my good friend, Shannon Matson. Shannon is the founder of The Social Bungalow + Bungalow Coffee located in Las Vegas, Nevada. She is a superhuman entrepreneur who has helped thousands of entrepreneur structure ingenious online businesses – including my own!

In today’s episode, Shannon and I have a candid conversation about building a team, creating efficient operations and systems for your business, how to create valuable content, and so much more. You will gain SO MUCH valuable information from this episode. 

This is a must-listen. Let’s dive in!

Follow Shannon, @thesocialbungalow + @bungalowcoffeeco 

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When it comes to your digital storefront,  you need to make sure that your business is represented well no matter what platform your potential client or customers find you on. People love to get an insider's look at your business before they buy from you - think window shopping! You want to be interesting enough that they come inside your storefront and buy from you.

In today’s episode, I walk you through how to build a strong digital storefront by figuring out what platforms you should be on, how to optimize your bio to fully explain your business, and how to create content consistency across all platforms. 

Let’s dive in!

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When I first started my business I got this question all the time. People did not understand the power of social media, but now it is one of the most powerful marketing tools out there. Optimizing your social media marketing strategy can introduce you to a vast amount of potential clients that you used to not be able to reach.

In today’s episode, I walk you through how to convert your followers into paying clients using the same method we use for our clients and ourselves. This four-step approach will teach you how to build relationships with your followers, create captivating content, utilize opt-ins, and ask for sales directly. 

Let’s dive in!

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Does increasing your prices have you shaking in your boots? Your business is your livelihood, so I understand the fear behind increasing your prices and losing clients. However, staying complacent in your pricing undervalues your business and prevents it from growing.

In today’s episode, I share with you four signs to know when its time to raise your prices, strategies for coming up with your new prices, what types of questions you should ask yourself throughout the process, and once you’ve established your new prices how to communicate them in a graceful way with your current clients. 

Let’s dive in!

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Today’s guest is fellow agency founder, Austin Kapur. After working at several e-commerce startups in the social impact space early in her career, she started and grew Plum & Parcel in 2014, making a small difference with a range of brands, before heading to the corporate world. Then, after a few years back in corporate, she decided to reopen Plum & Parcel and go full steam ahead!

In today’s episode, Austin and I have a candid conversation about the highs and lows of entrepreneurship, returning to the corporate world after starting her business,  what integrated marketing communications look like in action and so much more. I hope you enjoy it!

Let’s dive in!

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Video marketing has been and will continue to be KING. Video marketing has a way of being able to connect deeply and elicit an emotional response that will build more trust and brand loyalty as a result. If you haven’t hopped on the video train yet, you have to start now! Don’t let your business fall behind because you won’t show up on video.

In today’s episode, I talk to you about the importance of adding video to your marketing, the statistics that show just how massive video marketing is, and a few simple ways you can incorporate video into your digital marketing strategy today! 

Let’s dive in!

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Our brands grow and evolve over time, so it is essential that we open the hood of our business from time to time to see how things are operating. By auditing and reflecting, we can discover what needs some attention and fine tuning. 

In today’s episode, I take you behind the scenes of my recent internal business audit. I share all the details about how I audited our branding and messaging, made sure our pricing and packages align with the value we bring, improved our systems and process, and so much more. 

Today I’m coming at you unscripted with all the behind-the-scenes auditing goodness!

Let’s dive in!

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No one wants to work their summer away and miss out on soaking up all that vitamin D! In today’s episode  I dive into some productivity tips and tricks to make the most of your time and ensure you’re able to get outside to enjoy the sunshine!

I will teach you how to audit how you spend your time, create a list of all of the tasks that you do in your business, rank your current duties, prioritize and categorize your duties and tasks, and create a consistent schedule so you can enjoy the sunshine + outdoors this summer!

Ready to optimize your time? Let’s dive in!

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