Confessions of a CEO

In this episode, we dive into the world of podcasting, travelling, and finding balance in business. Our guest, who is currently recording from the beautiful island of Madeira in Portugal, shares her own experiences and insights on how she manages her business while exploring the world.

She starts by sharing that she not only produces her own podcast, but also helps clients with producing and monetizing their podcasts. She highlights the unique opportunity podcasting offers for building connections with listeners through long-form content, creating a personal touch that sets it apart from other forms of marketing.

The guest opens up about her decision to downsize her business, acknowledging that it's a topic not often discussed in the online world of entrepreneurship. She shares how this decision has brought her relief and renewed excitement for her work, emphasising the importance of self-care and avoiding burnout.

She also reflects on the pressure of the hustle culture and how we often rush ourselves in business, despite being the owners of our own timelines. She encourages listeners to take a step back, prioritise their well-being, and find a healthy balance between work and personal life.

The guest discusses the challenges of staying consistent with content creation for a podcast and avoiding pod fade, a situation where a podcast loses momentum and fades away. She shares her own commitment to creating value for her listeners and staying on top of content creation.

Monetization of podcasts is another topic discussed in the episode, with the host sharing her insights on how to monetize a podcast, especially with a large number of downloads. She discusses potential sponsorships and suggests ways to connect with sponsors, including reaching out with a simple email introduction.

In conclusion, the guest encourages listeners to start a podcast as a way to build connections with their audience and shares valuable tips on content creation, monetization, and finding balance in business. 

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In this episode, Frannie Wilson, co-founder and Chief Visionary Officer of Ampersand Studios, shares her experience of building a full-service brand agency in Boise, Idaho, and the challenges of scaling a business. Frannie has played many roles in the business and has now shifted to a more big picture role, navigating the expansion and growth of the company.

Frannie explains that small business owners often struggle with creating a brand and marketing it, and Ampersand Studios helps them develop brand parameters and content creation. She also shares how she and her business partner Nicole have scaled the company through the mindset shift of delegating tasks to others and creating an accountability chart.

Frannie talks about the importance of stepping back as a leader and allowing the team to take on day-to-day tasks, ensuring that everyone has ownership and accountability. She also emphasizes the importance of aligning voice and visuals to tell a balanced brand story and attract potential clients.

The conversation also touches on the challenges of scaling a business, the importance of having a trusted person to guide you, and the importance of being honest and straightforward in business relationships. Finally, Frannie shares her insights on building a brand on social media, emphasizing the need to dial in brand messaging, create different types of content for different stages of the buyer process, and not put too much pressure on aesthetics.

Overall, this episode offers valuable insights and advice for entrepreneurs and business owners looking to scale their businesses and build a strong brand.

Ampersand Studios Website

Ampersand Studios on Instagram

Brené Brown - Dare to Lead Book

One Minute Manager meets Monkey Book

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Welcome to today's episode where we're joined by the amazing Alexi McKinley. Alexi is a host and consultant who recently pivoted from her career in PR and has also become a viral TikTok creator. In this episode, we delve into Alexi's journey to success and how she has found passion and fulfillment through passive income.

Alexi shares her experiences with using Airbnb to generate passive income, and how it has changed her life. She highlights the importance of documenting your journey and finding your personal brand in order to build a successful career. She also emphasizes the value of having a supportive community around you, and how it can help to pump you up and drive your growth.

Alexi offers tips for small businesses and brands looking to utilize TikTok to their advantage. She emphasizes the importance of authenticity and being real on the platform. She encourages businesses to engage with their audience and build relationships through their content.

Main Points:

• How to generate passive income through Airbnb
• The importance of building a personal brand and finding your purpose
• Tips for avoiding burnout while managing social media
• Overcoming imposter syndrome and sharing your authentic self on the internet
• Using TikTok as a platform for authentic brand building and engagement
• Strategies for small businesses to utilize TikTok for relationship building and awareness
• Documenting your journey as a way to engage with your audience
• deas for TikTok videos for beginners

Finally, Alexi shares some TikTok video ideas for those who are just starting out on the platform. She encourages viewers to check out her website and social media pages for more helpful tips and resources.

Thank you for tuning into this episode and we hope you found it insightful and informative. Don't forget to check out Alexi McKinley's website and social media for more great content!

Alex McKinley's Website

Alex McKinley on TikTok

Alex McKinley on Instagram

Lexi's Lounge Podcast

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In this episode, I discuss social media and the things that people do on Instagram that can drive others crazy. I was inspired to post and ask people about their social media "icks" after experiencing frustration with some of the behavior I had encountered.

The first "ick" discussed is unsolicited advice, where people offer their opinions or solutions without being asked. The second is DMing and asking about someone's goals, which can come across as insincere and disingenuous when building relationships on social media.

Other icks include long comments designed to show off expertise, posting other people's content without permission, cold pitching, and including links in Instagram captions that cannot be clicked. Eating on camera, small businesses sending automated replies, and commenting on a post without following the account are also discussed.

Finally, I touch on the importance of having a bio that accurately represents who you are and what you do, as well as avoiding using only stock photos and instead opting for imperfect but authentic selfies. The overall message is that social media should be used to create human connections, and that robotic or impersonal behavior can be a major turn-off for potential clients and customers.

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This episode of the Sherose show talks about why you need to stop blaming the marketing department for your lack of sales. I explain that marketing is essential in order to generate sales and there could be a number of other factors contributing to your lack of sales, such as a hard to use website, bad sales tactics, a lack of follow up from leads, a less than appealing call to action, a product that your ideal client avatar is not interested in, and a recession. I go  on to discuss the two biggest misunderstandings about marketing, which are time and lack of results, and I give examples of digital and traditional marketing. Finally, I talk about resetting expectations for marketing and I offer my strategic consulting and digital marketing services to help.

Topics Discussed: 

• Why you should stop blaming the marketing department for your lack of sales
• Why marketing is essential in your business
• The biggest misunderstandings about marketing
• Measuring ROI
• Examples of digital and traditional marketing
• Resetting expectations for marketing

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In this episode, the focus is on the original mission of Sherose, which is to mentor and consult with female-led businesses providing online services. The goal is to help businesses increase revenue, expand, and make a greater impact all while doing less. There is a focus on full alignment between clients and the company.

The episode also touches on how the focus will be on serving the community with education, resources, and connections. The company emphasizes the importance of having fun in business, and they highlight how interviewing guests on their podcast is a highlight for them.

For those interested in learning about building a business and launching an in-person community, this episode is a great fit. The focus is on social media management, and Sherose offers the Instagram Ignite program that teaches strategy and content. Additionally, their membership program provides tools and resources to take the heavy lifting out of showing up on social media.

Hosting another retreat is on the cards for this year, and the episode discusses how doing business together and connecting is a key component of their mission. The upcoming year will be jam-packed with a hybrid mastermind and a focus on health as a crucial component of a successful and sustainable business.

The episode concludes with a call to action to discuss mental health issues and burnout as things that business owners should talk about.

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In this episode, Hannah emphasises the importance of boundaries, purposeful actions, and micro goals for entrepreneurs. They highlight the significance of setting expectations and managing time efficiently in achieving success. They encourage listeners not to push away their dreams and visions even if it means entering uncharted territory.

Main Points:

• Boundaries are crucial for entrepreneurs in setting expectations for themselves.
• Managing time efficiently is essential for success.
• Purposeful and intentional actions are critical for achieving goals.
• Don't push away dreams and visions, even if they are in uncharted territory.
• To revitalize oneself, it's essential to get grounded on what you want.
• Hitting financial milestones may not necessarily lead to personal change.
• Break down goals into micro goals and use project management tools like Click Up to keep track of projects.

Hannah emphasizes that success is not solely dependent on hitting financial milestones, but rather on purposeful actions, boundaries, and micro goals. Entrepreneurs should not be afraid to venture into uncharted territory and keep track of their projects using tools like Click Up.

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In this episode, I share my personal experience of feeling burnt out and exhausted in 2022 due to veering off in a direction that was not aligned with my original intentions and vision for my business. I discuss the importance of looking back and being honest with oneself in order to achieve a more balanced and purposeful life.

Main Points:

• Living a more balanced life with purpose is what everyone wants for their business.
• Veering off in a direction not aligned with one's original vision can lead to burnout and exhaustion.
• Looking back and being honest with oneself is crucial to uncovering what is making one feel burnt out.
• Bigger and faster is not always the best approach for a business.
• Not paying attention to the direction one is going in can harm one's well-being and erode joy.
• I share tips and suggestions to help listeners stay aligned with their original vision and achieve a more balanced and purposeful life.

I encourage listeners to be honest with themselves and revisit their original vision for their business to avoid burnout and achieve a more balanced and purposeful life. They emphasize the importance of paying attention to the direction one is going in and being mindful of one's well-being and joy. By taking these steps, listeners can create a successful and fulfilling business.

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In this episode, I emphasize the importance of visualization and planning for achieving long-term goals without burning out. I discuss the need to get clear on what you want, as well as the importance of hard work and planning in making your vision a reality.

Main Points:

• Visualization and getting clear on what you want are essential in achieving your goals.
• Success takes hard work and planning.
• Writing down your goals and visualizing them can help you create plans to make them happen.
• Envision what you want your life to look like three to five years down the line to start building your plan for the coming year.
• Make achievable steps towards your goals.
• Overloading yourself with too much on the calendar is a surefire way to burn out.
• When doubts arise, ask yourself, "why not you?"

Conclusion: I emphasize that by visualizing and creating plans for your long-term goals, you can make them a reality. They encourage you to get clear on where you want to go and what it will take to get there, while also reminding you to be mindful of burnout and to take achievable steps towards your goals. By asking "why not you?" and staying focused on your vision, you can create a successful and balanced life.

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Who’s ready to talk about money?!

Today’s guest is podcast host, author, money expert, and fellow business owner, Katelyn Magnuson. Katelyn is the owner of The Freelance CFO, a full-service accounting, bookkeeping, and tax preparation firm that empowers you and your business to achieve your own version of success.

In today’s episode, Katelyn and I discuss a variety of topics from setting up your business for financial success, how to effectively manage a fully remote team, and what it means to be “anti-budget”.

Let’s dive in!

Follow Katelyn:  @katelyn.magnuson + @thefreelancecfo

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