Confessions of a CEO

What I'd do differently if I started over

In this episode, join me as I journey through pivotal lessons learned from the trenches of entrepreneurship. If I could turn back time, what would I change about my business journey? Tune in to discover the significance of well-documented processes and the invaluable insights from client feedback to the art of setting clear boundaries and the magic of vision casting. We'll also touch on the power of intuition in decision-making. As Kelci concludes, she offers actionable strategies derived from these insights, inviting you to integrate them into your business. Tune in and elevate your CEO game!

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What to Expect from Confessions of a CEO

In this new episode, Kelci returns from a podcast hiatus to introduce the fresh and candid "Confessions of a CEO." Dive deep as she unveils the mission behind the podcast, aiming to shed light on the authentic journeys of successful entrepreneurs, especially amidst concerning business statistics and the underrepresentation of female and BIPOC founders. With a commitment to breaking the mold, this podcast promises open, honest conversations that delve into the real challenges of entrepreneurship. Tune in for a raw and insightful look into the world of business.

Listener Appreciation and Giveaway:

• Kelci expresses gratitude to loyal listeners and announces a special giveaway, including a one-on-one business strategy session and a CEO swag box.

How to Connect:

• Follow us on Instagram @weareconfessionsofaceo

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How I built a 8x sold-out event in less than 2 months

In this episode, Kelci dives into the birth and blossoming of the Boise Breakfast Club, an initiative she passionately launched in January 2023. After facing burnout in 2022, Kelci pivoted towards fostering in-person connections and education for female founders. She emphasizes the power of adaptability, sharing her journey from releasing her agency roster to sowing the seeds for the club's inception. With tactical insights, from building a resonant brand identity to harnessing feedback loops from her community, Kelci offers a roadmap for turning passion into action. Key takeaways include the importance of starting simple, confronting fears, and consistently sharing your mission. As she wraps up, Kelci teases future expansion plans and invites listeners to engage further. Dive in for a dose of inspiration and actionable insights!

How to Connect:

• Follow us on Instagram @weareconfessionsofaceo

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A BTS look at what we’ve been up to

Summary:

In this candid episode, Kelci shares what she has been working on with all of her brands. After a summer sabbatical that led to profound reflections, Kelci unveils the renewed purpose behind "Confessions of a CEO" - shedding light on the authentic challenges of entrepreneurship. She charts her shift from a social media agency to a platform empowering women towards growth and financial autonomy. Emphasizing the importance of regular self-check-ins, Kelci offers a sneak peek into upcoming initiatives, from revamping the Boise Breakfast Club to launching an empowering mastermind. As she acknowledges the roadblocks ahead, Kelci's enthusiasm for future episodes and their potential to equip listeners with invaluable business insights is palpable. Tune in for a dose of inspiration and actionable takeaways! 

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• Follow us on Instagram @weareconfessionsofaceo

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Lessons learned as a firework saleswoman at Titty Titty Bang Bang

Summary:

Dive into this episode as Kelci shares her experience of summer fireworks sales, packed with humor, challenges, and invaluable business lessons. From the unforgettable rebranding of the family firework stand to "Titty Titty Bang Bang," to mastering the art of sales psychology, Kelci unveils the essence of successful selling. Discover the significance of understanding your buyers, persevering through rejection, and the art of asking the right questions. Kelci emphasizes the importance of genuine relationships, avoiding assumptions, and crafting a memorable sales experience. Wrapping up, she reflects on the universal lessons from her fireworks venture, offering insights for a smoother and more enjoyable sales journey in any business.

How to Connect:

• Follow us on Instagram @weareconfessionsofaceo

Review and Rating:

• If you enjoyed this episode, please leave us a rating and review!

Ep.61: Streamlining Your Systems with Jessica Frigon

Today on the show, we have Jessica, the owner of Project Loveco. With 13 years of experience in corporate operations and project management, Jessica ventured into her own systems and operations agency. She has achieved remarkable success and collaborates with renowned brands in the home and lifestyle industries such as Remax and Century 21.

In this episode, Jessica will shed light on leveraging technology, processes, and automations to boost revenue and build sustainable teams. She specializes in helping CEOs in the home and lifestyle industry systematize their operations, an area that is often neglected in the early stages of business. As entrepreneurs focus on marketing and sales, without a strong foundation in place, their businesses can quickly become chaotic and disorganized, leading to stress and overwhelm. Jessica guides CEOs in implementing systems that allow them to step out of day-to-day tasks, assume visionary and leadership roles, serve their communities and clients better, increase revenue, and build effective teams.

Through self-love and personal growth, Jessica rebuilt her relationship with herself, enabling her to conquer fears, embrace discomfort, stop overthinking, and take action. Jessica shares how she created an environment for reflection and growth, including taking naps to reset during moments of frustration. By being self-aware and analyzing her emotions, she learned to identify her needs and move forward with purpose.

According to Jessica, every aspect of starting and growing a business provides valuable lessons and learning opportunities. Overcoming the fear of investing in oneself and acknowledging that no one can be a master of all business areas were pivotal lessons for her. Systematizing a business to a certain degree is essential to prevent overwhelm and free up mental space. Having clarity on goals, execution plans, and team alignment allows CEOs to focus on business growth and achieve their ambitions.

Jessica emphasizes the importance of organizing and documenting business processes. Conducting a thorough audit of all areas, especially client service and delivery, is crucial. By streamlining and automating tasks, CEOs can reclaim time and structure their schedules for strategic business activities. Jessica recommends tools such as Zapier for automation, Lucid or ClickUp for workflow management, Loom for video recording, and Canva for design work.

Join us in this episode as Jessica shares her insights and experiences in leveraging technology, implementing processes, and building systems to drive revenue growth, create sustainable teams, and find balance in the entrepreneurial journey.

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Ep. 60: Mastering the Art of Copywriting and Content Writing with Lucy Bedewi

• Kelci introduces Lucy, a copywriter specializing in websites, email marketing, and sales pages for women-owned businesses.
• Lucy shares her journey of starting their business right after college due to the pandemic and their desire to pursue a career that embraces their strong personality.
• Understanding Copywriting vs. Content Writing: Lucy explains the difference between copywriting and content writing, emphasizing that copy is meant to elicit direct action, such as email marketing and sales pages, while content focuses on brand building and engagement through mediums like social media captions and blogs.
• Developing the Distinction: Lucy reflects on the moment she realized her passion for copywriting and the importance of research and uncovering a brand's voice to create impactful copy.
• Extracting Information from Clients: Lucy shares questions she asks clients to understand their brand voice, including envisioning the brand as a person and utilizing storytelling techniques to connect emotionally with the ideal audience.
• Writing for Readability and Engagement: Lucy highlights the importance of simplifying language and storytelling to increase the readability and connection with readers, moving away from overly complex writing styles.
• Mapping Out Effective Websites: Both Kelci and Lucy discuss the process of planning a website, considering the desired outcomes, and strategically guiding readers through different pages.
• Learning Experiences in Business: Lucy shares her challenges in maintaining professionalism and adapting to the demands of running a business, emphasizing the importance of mindset work and personal development to overcome obstacles.
• Tools for Mindset Work: Lucy reveals her go-to techniques and tools for mindset work, empowering her to overcome limiting beliefs and stay inspired in her writing and creative process.
• Dealing with Writer's Block: Lucy acknowledges the reality of feeling uninspired and experiencing writer's block due to various factors, such as lack of sleep or personal issues, and shares strategies for overcoming those challenges.
• The Inspiration of Travel: Lucy, a digital nomad, discusses how traveling to new locations provides inspiration and fuels their creativity, offering a fresh perspective and new experiences.

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In this episode, Kelci talks about her experience of building a networking event named Boise Breakfast Club to empower, educate, support, uplift, and have fun while doing business for women entrepreneurs. She shares how attending other networking events helped her to figure out what she liked and what she didn't like, and hone in on the things that she wanted to do for her networking event. Her goal was to empower other women to live their best lives and to talk about the struggles that entrepreneurs face, and she carried this over to her business to move through all of the challenges she had faced.

Initially, she was scared to launch the event, but she put her ego aside and just went for it. She started an Instagram account with core pillars and visuals of what the event stood for, and then hosted a private invite-only influencer-style event to create a fear of missing out (FOMO) and exclusivity, which allowed her to get video and photo content to promote future events.

She secured a date, venue, and guest list and put together private invites for all the people, telling them what they would get out of it. She created strategic partnerships with other women in her community who were interested in getting their businesses in front of the community members. She also created a website on Squarespace and had a landing page on Flow Desk that acted as their website. Despite some last-minute planning, the event was successful, and the attendees loved the sense of community and support it provided.

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In this episode, Kelci reflects on her experience of getting a master's degree in business administration from Pepperdine University. She shares her takeaways from the experience, including the importance of releasing expectations, stretching oneself while knowing when to slow down, gaining new perspectives, managing stress, and the value of connecting with successful people.

Main Topics:

• Background on the Kelci’s recent graduation from Pepperdine University with an MBA degree
• Overview of Kelci's trip to Paris to learn about luxury brand management from executives
• Challenges of running a business, pursuing a degree, and building relationships
• Takeaways from the experience:

• • Releasing expectations and setting intentions

  • Knowing when to stretch oneself and when to slow down

  • Gaining new perspectives from successful people

  • Managing stress and setting boundaries

  • Finding meaning and growth in the experience

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In this episode, Kelci shares her experience attending a mastermind group in Scottsdale, Arizona, where she met several successful female entrepreneurs. She shares her top takeaways from the retreat, which include the importance of taking care of your mind and mental health, pacing yourself and not comparing your journey to others, focusing on one thing at a time, prioritizing self-awareness, and surrounding yourself with a supportive community. Kelci emphasizes the importance of investing in yourself and attending events that can help you grow and learn from others. The podcast aims to provide listeners with practical and applicable strategies for scaling their businesses while still prioritizing their well-being.

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