The brilliant, charming and very funny Sean McBride, Chief Creative Officer of Arnold Worldwide, is here to talk about the resurgence of comedy in advertising, which I’m sure we all witnessed during this year’s Super Bowl.

Sean is an expert in this area, overseeing creative for two of the longest running and funniest campaigns in advertising history. I’m talking about his work on Progressive’s iconic Flo and Dr. Rick campaigns, some of my all-time favorite ads!

Sean and his team are doubling down on the laughs and have developed innovative ways to find and nurture the next generation of comedic ad writers and talent.

Shlomo Genchin is a kind, generous and supremely talented creative machine! You probably know him from his super popular newsletter and website thecreativemarketer.net where he shares recipes, tools and techniques for writing creative copy, content and ads that help creatives achieve better work more consistently and efficiently.

But he also has a day job as Creative Director at Ground Up VC where he helps 45 startups with all their creative and marketing needs.

And he believes this sector is the Wild West for bold creative cowgirls and cowboys looking to disrupt and make career defining work. And he’s here to tell us all about it.

On today’s podcast, we have chief creative officer of NVE Experience Agency, the talented Shelly Elkins - Adweek Experiential Executive of the Year!

And Shelley is here with a big proclamation that brand experience, also known as experiential ,has finally earned a seat at the big kids table and that we’ve entered the era of marketing with experience at the center of mix.

As someone who has worked in this world for many years and who has had his heart broken by similar claims I was skeptical. But maybe, just maybe Shelley will change my mind.

Happy New Year everyone, and welcome to the very first episode of 2024!

I'm thrilled to have one of the hottest creative minds in the industry, someone who is breaking all the rules of marketing and advertising, and leading the brand Liquid Death to places few brands ever reach. I'm talking about the creative genius, Andy Pearson, who gives us a peek behind the curtain of how he and his team continue to defy the norms of our business and create work that is truly memorable and ultimately effective.

Visit jaimecabreracreative.com to learn more about everything I spoke about in the intro or go directly to the items:

https://patreon.com/confessionsofacreativedirector

https://amzn.to/4aMRoFG

Enjoy an in-depth with Mark DePace Chief Creative Officer and Zach Mortensen, the CEO of Ghost Robot. This innovative studio is a one-stop creative powerhouse for top tier clients like Netflix, Google, Peloton, Away, and Airbnb, just to name a few. Ghost Robot stands out as a channel agnostic creative hub, adept at solving complex marketing challenges with a diverse array of solutions from video games and apps to comic books, card games, and even podcasts.

Today, we're getting an insider's look at how Mark and Zach balance their roles, perfectly meshing the creative and business sides of their company. They're here to share their insights on building a successful collaborative environment in the fast-paced world of running a creative business.

On today’s show, we take a bit of a departure with former copywriter Ben Purkert, author of The Men Can't Be Saved, a wonderful novel set in the world of a branding agency and centered around a narcissistic young copywriter whose world comes crashing down after he gets laid off.

While the book is fiction, it’s filled with stories inspired by his time in the industry we can all relate to like ECDs walking around like Golden Gods and overzealous copywriters who live and die over commas.

The novel also touches on larger societal and agency issues like Toxic Masculinity, the search for purpose and male loneliness.

On today's show, creative director Roberto Lastra shares

Along the way, he learned that "The Less You Try To Fit In, The More You Do" and he’s passionate about the idea of bringing your whole self to work.

Lucas Ribeiro and Kazuo Kobo are a dynamic duo of Creative

The book is filled with great tools, techniques, and ideas

Learn more about them at

Highdive Advertising has become a go-to shop for top brands looking to make a splash at the Super Bowl. It might have a little to do with the fact that Chade Broude, Co-Founder and Chief Creative Officer of Highdive, sold through his first Super Bowl script one year into his career and has been creating winning spots ever since.

Today, he’s opening up his playbook to reveal 4 simple concepts to keep in mind when working on a spot for the big game, including my favorite which is the Two Beer Rule!

So if those SB briefs are starting to come in, you’re gonna wanna listen carefully to our conversation.

Learn more about Chad here:

https://www.linkedin.com/in/chad-broude-13b74b11/