Confessions of a Law Firm Bookkeeper

When I talk to law firm owners about their business there is a constant back and forth between meeting the needs of right now versus meeting the needs of the long-term.

Today I wanted to talk a little bit about both, and how having a unified, intentional strategy can kill both birds with one stone.

To further define what I’m talking about, the marathon of law firm ownership is that idea of building a powerhouse brand, rock solid systems, tested and verified advertising channels, and an amazing team.

Of course, this all takes time. And if it takes too much time when you are starting your law firm, or you just fail to account for the needs that are right in front of you, it can end in disaster.

Which is why you also have to account for the sprint, or your short term, immediate needs (think food and shelter…)

When it comes to the marathon (I’m talking about this first because I know you all want to know how to get law firm clients fast!) we’re really talking about branding.

Branding, for me, is all about consistent content creation PLUS distribution with advertising dollars (something i call Unconventional Branding - I’ve got a class on it…).

What this means is creating a lot of content over a long period of time and pushing it out to the world via all of the free platforms (Facebook, YouTube, iTunes, LinkedIn, Instagram) and all of the paid platforms (all of those same platforms).

Over time, and with the right strategy in place (the unconventional branding strategy), in 6 months to a year you are THE market for your industry).

The sprint uses all of the traditional marketing and advertising things people talk about all the time to get new law firm clients in the door. Law firm networking, google ads for law firms, direct mail for law firms, etc.

These will get you clients right now but don’t provide the long-term security of having it all cloaked in brand (translation - you will ALWAYS be doing the short term and long term stuff forever - it’s just that over time the return on your spend will get better and better).

As you go through your journey as a law firm owner, remember the marathon and the sprint. You need both to get you where you want to go!
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WIN MY MOST 10 INFLUENTIAL BOOKS! Leave a review and subscribe and enter to win my 10 most influential books.

[NOTE: I'm running this forever - what I'll do is every once in a while do a drawing for every 25 new reviews I have. Enter!]

https://podcasts.apple.com/us/podcast/the-unconventional-attorney/id1465832495

---------------------------------
My Unconventional Philosophy:

- old school business
- modern day marketing
- antifragile mindset

My Unconventional Core Elements

- Mindset
- Leads
- Sales
- Systems
- Scarcity

-----------------------------
How to find me out there in the world...
instagram = https://instagram.com/thechristophersmall
facebook = https://www.facebook.com/thechristophersmall/
iTunes =   https://podcasts.apple.com/us/podcast/the-unconventional-attorney/id1465832495
youtube = http://www.youtube.com/c/thechristophersmall
linkedin = https://linkedin.com/in/smallchristopher

-----------------------------------

If you got this far then kudos to you. I'm here to help. Click the link below to schedule a laser consulting session (i.e. I'll break down your business and give you real ideas to move forward).

https://theunconventionalattorney.com/laser

What do you do when the world isn't coming to your door?

When you've got literally no clients coming in?

Whether you are just starting out and find yourself in this position or you've been in business for a while and are just in a real slump, there are solutions.

FIRST THINGS FIRST – DON'T PANIC

The last thing you want to do is go running around like a crazy person trying all sorts of new stuff.

It won't work.

And then you're going to be left even broker wondering why no one is coming to see you.

You've got to stay committed to the plan and keep putting in the work.

LONG TERM PLAY

I know you don't care about this, but you should.

You should be incorporating a content and branding strategy to set you and your business up as THE go to person in your area.

If you want some help on that check out Unconventional Branding at https://theunconventionalattorney.com/unconventionalbranding.

SHORT TERM PLAY

If you need clients now and you have a small budget there are a couple of things you can do.

First, network your ass off.

Coffee after coffee after coffee with anyone you think might remotely be able to send you business.

Second, google ads.

It's not sexy, but its very effective.

And third, direct mail.

There's a reason you keep getting junk mail in your box every week – it works.

Okay, that's it… give em a shot.

And remember, you will get through this. People will come. And you will WIN.

—————————————

WIN MY 10 MOST INFLUENTIAL BOOKS! Leave a review and subscribe and enter to win my 10 most influential books.

[NOTE: I'm running this forever – what I'll do is every once in a while do a drawing for every 25 new reviews I have. Enter!]

https://podcasts.apple.com/us/podcast/the-unconventional-attorney/id1465832495 ——————————— My Unconventional Philosophy:

– old school business – modern day marketing – antifragile mindset

My Unconventional Core Elements

– Mindset – Leads – Sales – Systems – Scarcity

—————————– How to find me out there in the world… instagram = https://instagram.com/thechristophersmall facebook = https://www.facebook.com/thechristophersmall/ iTunes = https://podcasts.apple.com/us/podcast/the-unconventional-attorney/id1465832495 youtube = http://www.youtube.com/c/thechristophersmall linkedin = https://linkedin.com/in/smallchristopher

———————————–

If you got this far then kudos to you. I'm here to help. Click the link below to schedule a laser consulting session (i.e. I'll break down your business and give you real ideas to move forward).

https://theunconventionalattorney.com/laser

What do you do when the world isn’t coming to your door?

When you’ve got literally no clients coming in?

Whether you are just starting out and find yourself in this position or you’ve been in business for a while and are just in a real slump, there are solutions.

FIRST THINGS FIRST – DON’T PANIC

The last thing you want to do is go running around like a crazy person trying all sorts of new stuff.

It won’t work.

And then you’re going to be left even broker wondering why no one is coming to see you.

You’ve got to stay committed to the plan and keep putting in the work.

LONG TERM PLAY

I know you don’t care about this, but you should.

You should be incorporating a content and branding strategy to set you and your business up as THE go to person in your area.

If you want some help on that check out Unconventional Branding at https://theunconventionalattorney.com/unconventionalbranding.

SHORT TERM PLAY

If you need clients now and you have a small budget there are a couple of things you can do.

First, network your ass off.

Coffee after coffee after coffee with anyone you think might remotely be able to send you business.

Second, google ads.

It’s not sexy, but its very effective.

And third, direct mail.

There’s a reason you keep getting junk mail in your box every week – it works.

Okay, that’s it… give em a shot.

And remember, you will get through this. People will come. And you will WIN.

—————————————

WIN MY 10 MOST INFLUENTIAL BOOKS! Leave a review and subscribe and enter to win my 10 most influential books.

[NOTE: I’m running this forever – what I’ll do is every once in a while do a drawing for every 25 new reviews I have. Enter!]

https://podcasts.apple.com/us/podcast/the-unconventional-attorney/id1465832495
———————————
My Unconventional Philosophy:

– old school business
– modern day marketing
– antifragile mindset

My Unconventional Core Elements

– Mindset
– Leads
– Sales
– Systems
– Scarcity

—————————–
How to find me out there in the world…
instagram = https://instagram.com/thechristophersmall
facebook = https://www.facebook.com/thechristophersmall/
iTunes =   https://podcasts.apple.com/us/podcast/the-unconventional-attorney/id1465832495
youtube = http://www.youtube.com/c/thechristophersmall
linkedin = https://linkedin.com/in/smallchristopher

———————————–

If you got this far then kudos to you. I’m here to help. Click the link below to schedule a laser consulting session (i.e. I’ll break down your business and give you real ideas to move forward).

https://theunconventionalattorney.com/laser

I was listening to a podcast the other day and the person being interviewed was talking about overcoming the fear of and pain of doing the work when it comes to creating a successful business.

He drew the analogy to what we do at the gym, and it blew my mind.

He pointed out what I know to be 100% true - that when we go into the gym not only do we expect pain and discomfort and failure and setbacks and fear and not knowing exactly what we're doing, but we actually ENJOY those feelings.

When we have a hard workout with a lot of stress on our bodies, a lot of pain and discomfort, and a high degree of difficulty, WE FEEL GOOD.

The guy asked "why can't we have that same mental approach with our business?"

And I was like "you're 100% right!"

That's what this episode is about - how to incorporate that mindset into the rest of your life...

---------------------------------------

WIN MY MOST 10 INFLUENTIAL BOOKS! Leave a review and subscribe and enter to win my 10 most influential books.

[NOTE: I'm running this forever - what I'll do is every once in a while do a drawing for every 25 new reviews I have. Enter!]

https://podcasts.apple.com/us/podcast/the-unconventional-attorney/id1465832495

--------------------------------- My Unconventional Philosophy:

- old school business - modern day marketing - antifragile mindset

My Unconventional Core Elements

- Mindset - Leads - Sales - Systems - Scarcity

----------------------------- How to find me out there in the world... instagram = https://instagram.com/thechristophersmall facebook = https://www.facebook.com/thechristophersmall/ iTunes = https://podcasts.apple.com/us/podcast/the-unconventional-attorney/id1465832495 youtube = http://www.youtube.com/c/thechristophersmall linkedin = https://linkedin.com/in/smallchristopher

-----------------------------------

If you got this far then kudos to you. I'm here to help. Click the link below to schedule a laser consulting session (i.e. I'll break down your business and give you real ideas to move forward).

https://theunconventionalattorney.com/laser

I was listening to a podcast the other day and the person being interviewed was talking about overcoming the fear of and pain of doing the work when it comes to creating a successful business.

He drew the analogy to what we do at the gym, and it blew my mind.

He pointed out what I know to be 100% true - that when we go into the gym not only do we expect pain and discomfort and failure and setbacks and fear and not knowing exactly what we're doing, but we actually ENJOY those feelings.

When we have a hard workout with a lot of stress on our bodies, a lot of pain and discomfort, and a high degree of difficulty, WE FEEL GOOD.

The guy asked "why can't we have that same mental approach with our business?"

And I was like "you're 100% right!"

That's what this episode is about - how to incorporate that mindset into the rest of your life...

---------------------------------------

WIN MY MOST 10 INFLUENTIAL BOOKS! Leave a review and subscribe and enter to win my 10 most influential books.

[NOTE: I'm running this forever - what I'll do is every once in a while do a drawing for every 25 new reviews I have. Enter!]

https://podcasts.apple.com/us/podcast/the-unconventional-attorney/id1465832495

---------------------------------
My Unconventional Philosophy:

- old school business
- modern day marketing
- antifragile mindset

My Unconventional Core Elements

- Mindset
- Leads
- Sales
- Systems
- Scarcity

-----------------------------
How to find me out there in the world...
instagram = https://instagram.com/thechristophersmall
facebook = https://www.facebook.com/thechristophersmall/
iTunes =   https://podcasts.apple.com/us/podcast/the-unconventional-attorney/id1465832495
youtube = http://www.youtube.com/c/thechristophersmall
linkedin = https://linkedin.com/in/smallchristopher

-----------------------------------

If you got this far then kudos to you. I'm here to help. Click the link below to schedule a laser consulting session (i.e. I'll break down your business and give you real ideas to move forward).

https://theunconventionalattorney.com/laser

Welcome to Episode 1 of The Unconventional Attorney Podcast! I am super excited to get this show started. It's the culmination of years and years of work.

On this episode I'm going to talk about some things... here they are:

• A contest I'm having to make sure you subscribe and don't miss and episode AND help me get some iTunes street cred! Just leave a review and subscribe and I'm going to pick a winner to get a 10 pack of my most influential books!
• Origin story of this podcast… how we got here today, from the very beginning.
• What make me unconventional?
• That 5 core elements of any successful business that have manifested themselves from the unconventional outlook.
• What to expect on this podcast…

Don'f forget to go to my Facebook Page and like it so you don't miss my DAILY live lesson - https://theunconventionalattorney.com/facebook

Welcome to Episode 1 of The Unconventional Attorney Podcast! I am super excited to get this show started. It's the culmination of years and years of work. 

On this episode I'm going to talk about some things... here they are:

• A contest I'm having to make sure you subscribe and don't miss and episode AND help me get some iTunes street cred! Just leave a review and subscribe and I'm going to pick a winner to get a 10 pack of my most influential books!
• Origin story of this podcast… how we got here today, from the very beginning.
• What make me unconventional?
• That 5 core elements of any successful business that have manifested themselves from the unconventional outlook.
• What to expect on this podcast…

Don'f forget to go to my Facebook Page and like it so you don't miss my DAILY live lesson - https://theunconventionalattorney.com/facebook