If you feel like you need to choose between idealism and getting your bills paid, look again. If you’re getting along financially but compromising your own beliefs, you’re going to make yourself sick and miserable. Or if you’re leading some kind of “pure” life but suffering a lot of financial stress, that’s not the key... Listen to episode

Marketing today, especially online marketing, is all about intersections. So don’t think about doing content or email or multimedia or social — they’re all woven together into one cohesive experience for your customer. This one is a riff on a talk I gave last week at the Inbound conference in Boston. It’s not an exact... Listen to episode

There’s a new article every day claiming that this or that tool “doesn’t work” to market your product. Sometimes it’s a fair statement … and sometimes it isn’t. In this ranty little episode, I talk about how to use Facebook (or any other tool or platform) in a smarter way, and how different communication tools... Listen to episode

Creativity is a wonderful thing. You get to make something out of nothing, have a fascinating life, bring brand-new ideas and expressions into the world. But a creative soul can sometimes make one thing tough: marketing yourself and your work. In this session, I talk about some ways that creative folks (especially writers) can get... Listen to episode

Anyone can share shiny, happy news in their content — but when it’s time to deliver something less positive, you want to think carefully about how you present the message. In this session, I break down a well-crafted “negative” message, and pull out the elements that make it work. I also talk about the psychology... Listen to episode

Don’t you love those Internet facts? You know, the ones that aren’t facts at all, they’re fodder for our own confirmation bias, and weapons in the Outrage Wars. In the early days of the social web, we thought that bringing people together would create a knowledge utopia. What we got instead was a battleground of... Listen to episode

Great content and copywriting builds emotional resonance. But how does that happen? And do you need to be a “genius” writer to create it? Handling emotion in your writing is a favorite topic of many writers — from novelists to copywriters and including those of us who write content for the web. But sometimes we... Listen to episode

Jerod Morris, our VP of Rainmaker.FM, shares some lessons from what may be our most ambitious content initiative ever. It should always make you nervous when Copyblogger’s founder and CEO, Brian Clark, tosses an idea around. His ideas have a way of turning into “unyielding freight trains” of business energy. In this case, it’s the... Listen to episode

Tanya, from our Authority community, asks about tools for writing and organizing content. I originally intended this as a wider Q&A session — but it turns out I had a lot to say about tools for writing, content planning, and creative collaboration! In this 26-minute episode, I get into: My favorite tools for writing blog... Listen to episode

I get this question all the time (natural, I guess, since I teach people how to start or grow businesses): How long will it take before my business starts to take off and make money? And there are two parts to the answer. One part is nuts and bolts — the processes of building an... Listen to episode