What tools does the content marketer need to stay organized? What to do about subscribers who aren’t confirming opt-in? And what’s the difference in approach between B2B and B2C marketing? I answer these questions (and a few more) this week … Time again for your questions! Thanks to everyone who submitted a question for this... Listen to episode

Turnaround and team expert Annie Hyman-Pratt joins Sonia to talk about her work on the front lines of team-building and managing extraordinary people in the face of tough company challenges. One of the reasons I founded my own company (with my wonderful business partners, of course) is that the way most companies approach their teams... Listen to episode

Email is an incredibly effective way to nurture prospects and leads, and pave the path for those folks to make a purchase. But so much marketing email goes horribly, horribly wrong. Here’s how to get a whole lot better at it … If there’s one thing nearly everybody hates, it’s spam. It wastes our time,... Listen to episode

How to move forward when you’ve made a big change with your business? How to get the confidence to launch your product? And just what is Sonia’s evil ulterior motive for recording her podcast? Once again, I’m jazzed to have four great questions from the audience about marketing and business. If you have a question... Listen to episode

An interview with Ryan Levesque, author of Ask, about what makes people buy — and how to benefit our businesses by giving people more of what they want. Author Ryan Levesque talks about ideas from his new book, Ask. He looks at how to understand our audiences more deeply, how to scale that understanding, and... Listen to episode

The truth is, I’m a natural disaster. Left to my own devices, I’d eat pie and play Minecraft all day. And yet, somehow I’ve figured out how to be a grown-up about the things that matter. Here’s how … Some people are naturally productive. Naturally organized. Naturally get the important things done, every day. They... Listen to episode

Saying that the internet isn’t working for us is like saying the solar system isn’t working for us. It’s our job to learn how it works, and then learn to be smart about working with its nature In this episode, I talk some lessons I’ve learned from being on the social web for 26 years... Listen to episode

Three really smart questions from the audience … and some in-depth answers This week I’m crazy lucky to have three big questions from Authority, our community of content marketers. Major thanks and kudos to David, Julie, and Mike for the food for thought … In this 22-minute episode, I talk about: How long it takes... Listen to episode

Getting Past the Myths and Traps of Talent At 5 years old, nearly everyone is an artist. At 10, nearly none of us is. What happened? And how can we become more talented at the things that interest us, so we can have richer, more successful lives? Entrepreneur and business teacher Sean D’Souza of Psychotactics... Listen to episode

Four More Bad Ideas that Will Keep You from Moving Forward I built up such a head of steam last week that I needed to get a few more more rants off my chest. Today I talk about some more of the wrongheaded notions we have about business and success, and my suggestions for new... Listen to episode