Confidently Unstoppable

In this episode, Marilyn West delves into the crucial concept of embracing the journey of personal and professional growth as a coach. She shares her own experiences and insights, emphasizing the importance of patience, resilience, and self-belief in navigating the challenges of building a coaching business. 

Through candid anecdotes and practical advice, Marilyn encourages listeners to adopt a growth mindset, set smart goals, and overcome setbacks with determination

In this episode, you'll learn:

• What mindset shift is essential for coaches aspiring to success? 

JOIN Coaching with Confidence | Instagram | LinkedIn 

In this episode, Marilyn West delves into maintaining consistent sales within your coaching business, steering away from superficial marketing tactics and focusing on sustainable strategies. We explore the significance of positioning yourself as an expert, understanding the dynamics of marketing and sales funnels, and mastering SEO techniques to attract problem-aware leads. 

In this episode, you'll learn:

• How can positioning yourself as an expert elevate your coaching business and attract the right clientele?

JOIN Coaching with Confidence | Instagram | LinkedIn 

In this episode, Marilyn dives into the world of video podcasting and its potential for content repurposing, particularly in the context of leveraging SEO on Instagram. She shares her recent viral success story on Instagram, reaching a million in reach by implementing savvy SEO strategies and reintroducing her digital product, Savvy SEO, to help coaches attract aligned leads. 

Through a series of questions, Marilyn guides listeners to explore key insights, including understanding the Instagram algorithm's focus on psychographics, the importance of user experience in content creation, and the influence of AI on SEO and content quality. 

Marilyn emphasizes the shift from static posting to engaging video content, urging coaches to adapt to evolving trends and prioritize building connections with their audience. She also announces her commitment to weekly podcast episodes and encourages coaches to join the Savvy SEO Squad to elevate their social media presence and attract their ideal clients.

In this episode, you'll learn:

• What are the crucial elements of the Instagram algorithm that coaches need to understand for successful content strategy?

Join SAVVY SEO Squad | Instagram | LinkedIn 

In the Sustainable Coaching Podcast, host Marilyn West delves into the crucial intersection of content marketing strategy and the customer journey for coaches in 2024. She emphasizes the importance of a well-defined approach to increase brand visibility, generate leads, and drive sales. 

Marilyn provides actionable insights on assessing whether you need to focus on visibility, leads, or sales and how to align your content strategy accordingly. From understanding the stages of the customer journey to implementing sustainable lead generation systems, she guides coaches in building a strong foundation for their businesses. Join Marilyn as she explores the strategic approach that empowers coaches to make sales consistently while avoiding the pitfalls of aimless content creation.

In this episode, you'll learn:

• Do you need to increase visibility?
  • How to identify if your audience lacks belief in your expertise.

Attend the Workshop | Join the Community | Instagram | LinkedIn

In the Sustainable Coaching Podcast, host Marilyn West delves into crucial aspects of entrepreneurial success in 2024. She kicks off the new year with a focus on self-mastery, particularly addressing the significant impact of mindset on building a thriving coaching business. 

Marilyn explores three key challenges faced by entrepreneurs: fear of failure, imposter syndrome, and resistance to change, and she provides actionable insights on overcoming these hurdles. 

Listeners will gain valuable strategies to navigate the complex journey of entrepreneurship, ensuring they build a resilient mindset for sustained success. Listen in while Marilyn discusses the importance of embracing digital marketing trends, self-awareness, and aligning with like-minded individuals to master both mindset and marketing.

In this episode, you'll learn:

• How to overcome the fear of failure and build resilience in launching your coaching offers.

Attend the Workshop | Join the Community | Instagram | LinkedIn 

In the Sustainable Coaching Podcast, host Marilyn West delves into the dynamic world of Instagram growth in 2024, unveiling the crucial role of SEO strategies in boosting visibility and business visibility. 

Marilyn passionately guides listeners through actionable tips to leverage SEO on Instagram, emphasizing the importance of profile optimization, keyword-rich captions, and engaging content creation. Discover how to enhance your Instagram presence and accelerate your business growth by implementing Marilyn's expert insights.

In this episode, you'll learn:

• How can optimizing your Instagram profile lead to significant follower growth?

Attend the Workshop | Join the Community | Instagram | LinkedIn 

In the Sustainable Coaching Podcast, host Marilyn West shares her marketing predictions for 2024. She talks about AI, the importance of the customer journey, and how these are crucial to future marketing strategies.

She also discussed the significance of mindset development and the power of self-mastery in building a successful business. She gives tips on using AI effectively, the impact of SEO and diversifying content, and the shift towards sustainable strategies. Marilyn predicts many business leaders will move away from Instagram towards more SEO-driven platforms like YouTube. She advises listeners to be adaptable to ever-changing online marketing trends.

Tune in to discover how to leverage AI, prioritize sustainability in your marketing strategies, and embrace content diversity for long-term success.

In this episode, you'll learn:

• How can AI revolutionize your business?

Join the Community | Instagram | LinkedIn 

In the Sustainable Coaching Podcast, host Marilyn West delves into strategic methods for aspiring coaches looking to grow their business while managing a 9-to-5 job. She emphasizes the importance of building authority and trust in your niche and provides insights on hosting engaging webinars and workshops as effective organic marketing techniques. Marilyn also highlights the significance of developing a strong online presence through SEO optimization, offering practical advice on conducting keyword research and incorporating SEO strategies across various platforms.

Listeners will discover how to maximize their reach by leveraging strategic partnerships and co-hosting events, ultimately gaining exposure and connecting with potential clients. The episode concludes with a reminder of the power of SEO in boosting visibility and authority, providing valuable insights for coaches navigating the transition from corporate to coaching. 

In this episode, you'll learn:

• How hosting webinars and workshops elevate your coaching business while working a 9-to-5?

Join the Community | Instagram | LinkedIn

In the Sustainable Coaching Podcast, host Marilyn West takes us on a journey through her transformative 2023 and shares her exciting plans for 2024. She discusses her experience with a traumatic brain injury, the shift from Clubhouse to Instagram, and the success of leveraging SEO for virality. 

Marilyn emphasizes the importance of aligning your marketing channel with your strongest skillset and unveils her decision to focus more on client-centric strategies in the coming year. Listen to discover the lessons she learned in 2023, the balance she seeks in her professional life, and the evolution of her coaching community. Get ready for insights on the power of consistency, commitment, and the game-changing impact of SEO in the world of coaching.

In this episode, you will learn:

• How did Marilyn navigate the challenges of a traumatic brain injury and turn them into opportunities for growth and connection?

In the Sustainable Coaching Podcast, host Marilyn West provides tips on how to grow a coaching business organically by focusing on creating compelling content, leveraging social media, utilizing testimonials, and focusing on collaboration and referrals. Marilyn emphasizes the importance of the buyer's journey in creating content and the value of consistently engaging with your audiences. 

The episode also highlights the significance of maintaining a strong online presence. Marilyn concludes with the idea that small, everyday efforts can significantly scale your coaching business.

In this episode, you will learn:

• What strategies can significantly impact your coaching business growth?