CONNECTED & CONFIDENT with Melissa J Scott

“A Marketing Strategy is the difference between a business that really succeeds and a business that just gets the same results year after year”. 

Melissa J Scott

 Have things changed drastically for your business and you want to improve your online game, but not sure how? Although this topic is not as exciting as others, having a solid marketing strategy and plan in place is where you will get the most traction for your business, and can and will make all the difference between growing and just staying the same and getting left behind.

 Right now is a great opportunity to do things better in your business, but you need a concrete plan in place.

 In this podcast episode I discuss why you need a marketing strategy and how to get one, without wasting your valuable marketing dollars.

 What I will be covering today.

 ·        Why you should have a marketing strategy first, and then take action second

·        Connecting to your why

·        How to differentiate yourself from your competition and stand out

·        The importance of self-belief

·        Why you may be potentially wasting money on marketing material if you don’t have a strategy behind it

·        How to develop a solid strategy and make an impact to your audience

·        Create your own movement

·        Real life examples of people absolutely nailing it in business using a marketing strategy.

 “Once you have your marketing STRATEGY, you then need to have a plan on how you are going to take ACTION. Completing the steps behind your marketing strategy is the most important thing you can do for your business. You could be putting out incredible value to your audience, but if you haven’t done your homework and gotten your strategy in place, it is just hit and miss”. 

Melissa J Scott 

If you want to have more success in your business and sales, you need to become an expert at creating trust and connection online through your personal brand, and creating quality content. Book a free half hour strategy session with Melissa today to find out how you can be the Rockstar in your industry. If you want it, it is possible.

 And if you would like to check out Melissa, follow these links:

 https://melissajscott.com/
https://www.connectionmarketing.online
https://divinecreative.com.au

Melissa J Scott

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“If you can create an opportunity through a strategic alliance or collaboration and link your brand to a much bigger brand then yours, then that is an exciting opportunity to escalate your business 10 x even or 100 x… just by piggy backing off someone else’s database.”
Melissa J Scott

Do you have a clear process for attracting strategic alliances or collaborations as part of your marketing method for your business?  And no, when I talk about strategic alliances, I am not talking about the traditional  ‘networking’ event where everyone goes and hands out a bunch of business cards. A true collaboration is creating meaningful relationships with people that you know that you can help, and they can help you back, and doing that very strategically and really consciously so that everybody is a winner in the situation.

 Being able to get in front of a warm, nurtured audience who is going to trust you more based purely on the relationship you have with the person you have collaborated with, is really going to be the key to growing your business quickly in 2021.

 So how can you go ahead and get started? In this podcast episode I discuss exactly that, how to get started right now on planning and executing a winning strategic alliance strategy.

 What I will be covering today:

 ·        The 3 crucial first steps to take before you even think about approaching someone for an  alliance

·        Get clear on your message and who your audience is

·        Discover and define the deep level pain your audience is in and how you can help

·        Find the right people who already have an audience that can relate to these pain points.

·        Nail down the perfect pitch to approach your ideal collaborator with, and make sure it is a win win scenario

·        What sort of content you can give to this new audience

·        Make sure you give content of value – don’t just do a sales pitch!

·        Real life examples of people absolutely killing it in business using strategic alliances and collaboration.

 “If you do this well, you can get in front of hundred, or thousands or even tens of thousands of warmed up people that will trust you, know you, like you and want to do business with you based purely on the fact that you have come to them on the recommendation of the source.”
Melissa J Scott 

If you want to have more success in your business and sales, you need to become an expert at creating trust and connection online through your personal brand, and creating quality content. Book a free half hour strategy session with Melissa today to find out how you can be the Rockstar in your industry. If you want it, it is possible.

 And if you would like to check out Melissa, follow these links:

 https://melissajscott.com/
https://www.connectionmarketing.online
https://divinecreative.com.au

x Melissa J Scott

“Find your voice and speak up with confidence, conviction and sincerity. Know who you are and the value you project out to the world. When you know this… then you can do anything!”

Melissa J Scott

 I know, some people get frustrated with the phrase “find your authentic voice”… but I so relate to it! Because I literally DID lose my voice for about a DECADE, and the side effects of deep rooted self-limiting beliefs was that my normal speaking voice became a raspy, husky, scratchy thing that would fail for me constantly. It was tricky to even speak on the phone to clients some days because it was so fragile. That was also very devastating for an ex singer/soprano who was used to be able to really belt out some noise with my vocal chords!

 What the really sad thing was... it was all psychological.

 So in this podcast I relate my personal story back to people in business who are too paralysed with fear of offending somebody or standing out and being criticised, that they silence themselves. And this holds them back in their life and their business. It's the Aussie way isn't it, "don't be too big for your boots"! Or we'll tear you to shreds.

So what about you? Are you hiding behind your brand, hiding behind your company and the glossy, safe exterior? Is fear stopping you from showing up for Facebook/Insta lives, speaking live, running webinars, guest podcasting or making video? This could be really affecting (even hurting) your business.  

In this podcast episode I discuss the real power of FINDING your true voice and the many benefits of doing so, not just in your business but in your everyday life as well. Learning to speak with your true voice is so important, particularly if you are in an industry where you help people. 

But it can be very hard, we all carry self-limiting beliefs and ‘stories’ from our childhood and how we were brought up that for some of us, makes the very thought of speaking in public, standing out and making our opinions heard feel very uncomfortable. 

But you CAN learn to get over the fears that may be holding you back.

 What I will be covering today

·         Why finding your true inner voice is so important

·         How to deal with the fear of being told you are too pushy (this is a big one for women!)

·         Get over the feelings of being exposed and other self-limiting beliefs.

·         Develop the confidence and conviction to speak as an expert in your industry

·         The importance of connection and recognising unhealthy substitutes

·         Learn to question those feelings of vulnerability and recognise unhealthy ‘head trash’

·         How being “perfect” is just a stalling tactic

·         How the feelings of shame and guilt from your childhood can have long lasting repercussions to your emotional health and affect you as an adult

·         Real life examples of clients finding their inner voice and the incredibly positive impact it is having on their business and their day to day lives.

If you want to have more success in your business and sales, you need to become an expert at creating trust and connection online through your personal brand, and creating quality content. Book a free half hour strategy session with Melissa today to find out how you can be the Rockstar in your industry. 

 https://melissajscott.com/
https://www.connectionmarketing.online
https://divinecreative.com.au

“95% MORE OF YOUR MESSAGE IS ABSORBED AND TAKEN IN BY YOUR AUDIENCE WHEN YOU USE VIDEO.”
Melissa J Scott

Are you being held back by self-limiting beliefs? Is the thought of pressing that little red record button on your video camera and going live or posting out your video to the world filling you with nerves and dread?!

In this podcast episode I discuss WHY you should be doing video, and HOW to do it. When I say how, I am not just talking about what equipment you need, because really, we can all get the right gear. What I am really talking about is how you can get past your nerves, and past that limiting self-belief that video is not for you.

I have to tell you, video does not come 100% natural to me, it does not come natural to anybody. It is hard to put yourself out there and leave yourself wide open and exposed to criticism and judgement, but…

 "In this day and age, we need to let go of our concerns about what do people think of me, or will they like me. Because, quite frankly, we are not for everybody and if you are doing your marketing and you are trying to be for everybody, then you just won’t get the right audience for you”. 
Melissa J Scott

 What I will be covering today

·         Why video is so important 

·         How to get past your nerves

·         Self-limiting beliefs, how they hold you back and how you can combat this

·         How to connect to your why, your purpose and what makes you unique

·         Discover your ideal audiences’ needs and how to address it

·         Create a real connection with your audience

·         Develop trust and creditability

·         How to give value and the benefits of doing so

·         Real life examples of clients who have conquered their fear over appearing in video and are now smashing their marketing goals and are seeing real results.

 “We are not here to be loved by everybody, we are just here to connect with the people that ARE our audience and the people that DO really like our unique message.” 
Melissa J Scott

If you want to have more success in your business and sales, you need to become an expert at creating trust and connection online through your personal brand, and creating quality content. Book a free half hour strategy session with Melissa today to find out how you can be the Rockstar in your industry. If you want it, it is possible.

 And if you would like to check out Melissa, follow these links:

 https://melissajscott.com/
https://www.connectionmarketing.online
https://divinecreative.com.au

“You could be doing more business with the target audience that you want, not just speaking to a whole lot of people who are actually wrong for you.”
 Melissa J Scott

 Do you understand your WHY, WHO your perfect client is and what PAIN they are in? Customising your marketing message to reach THEM is how you stand out from the clutter that is modern day online marketing.

It really blows me away how many people don’t know their WHY in their business. It is so important that you understand the reason why behind you do what you do so that you can communicate that to your audience and connect with them in a real and authentic way. They will know in a heartbeat whether you are right for them or not right for them. This is how you get more business with the target audience that you want.

 In this podcast episode I discuss how to take a deep dive into your business, really look at your why and understand your business intimately, what’s changed for you and what are you doing that’s different to everyone else. We also discuss how to deep dive into your audience. Look at who you’re communicating with already and who you really want to work with. Who is your ideal target audience? What pain are they in and what keeps them up at night?

 It is very tempting to just leap into the sexiness of marketing – you know, making video revamping the website, create some company brochures… without doing the actual leg work. Lots of people out there are making a lot of noise on social media, but

 “If you don’t know why you’re doing things, your message is going to be completely lost.”
Melissa J Scott

 What I will be covering today:

• Understand your business intimately. 
• How is your business performing right now?
• Set your real, actionable goals for the next year
• Understand the 3 pivotal tools to create connection; why you’re doing what you do, what makes you unique and what are the pain points of your ideal customer
• Who is your A type client?
• Real life examples of clients who are killing it in their marketing right now, and how they are doing it

 “If you can get to the source of what is really unsettling your clients emotionally and if you can be the service provider of that thing that actually answers their need, that is what will cut through. People will stop scrolling, and they will pay attention.”
Melissa J Scott

  If you want to have more success in your business and sales, you need to become an expert at creating trust and connection online through your personal brand, and creating quality content. Book a free half hour strategy session with Melissa today to find out how you can be the Rockstar in your industry. If you want it, it is possible.

 And if you would like to check out Melissa, follow these links:

https://melissajscott.com/
https://www.connectionmarketing.online
https://divinecreative.com.au

Today’s guest is Phil Lee, who we met in Episode 14 when he shared his wisdom around sales mastery. What you probably don’t know about Phil however is that while he has excelled in pretty much all areas of his life and from the outside looking in, is a very successful guy. He went through a period 4 years ago where he knew that something was missing and he sought to find that elusive happiness, joy and peace that so many people yearn for but don’t ever expect to truly find.
 
He explains it as this, “We have thoughts and feelings, but they are not who you are. We are a slave to our thoughts and feelings. True freedom is freedom from yourself. The vast majority of your thoughts, no matter how much money you have, are ‘I’, ‘me’ and ‘my’, and they are either past and future based…”. The dilemma for most people is that are trying to find happiness outside of the present, and outside of themselves. What they don’t understand is everything we need to be happy is inside of us right now.

It’s true that most business owners and high performing humans are either stressed out, maxed out, burnt out  or just trying to keep up with where they believe they SHOULD be in life, not where they actually want to be. And if you were to ask most people what actually makes them happy… they most likely couldn’t even tell you because they don’t allow themselves to have those deeper conversations because it’s too confronting to admit for all your ‘success’, you aren’t actually happy in a deep or authentic sense. It almost feels wrong to say that something is missing when you outwardly have so much.
 
“All these things that trigger us are actually gifts from the universe saying if you really truly want to be happy, let go of what’s stopping you right now. It’s not some future destination, all those things are nice and when it happens you think, cool, that’s the answer! But it’s not. True happiness resides within and it’s an energetic state of being and it can only be realised and experienced when you let go of the personal self.”
Phil Lee
 
We are never taught in the western world that there is something more for you that extends far beyond material wealth and possessions. It’s no wonder so many people have so much and yet feel so miserable! So we medicate ourselves with more food, more holidays, more purchases, bigger houses… but it’s a never-ending spiral of dissatisfaction. Phil and I discuss the notion that our true purpose on this earth is to experience, learn and grow from the moment. “The purpose of your life is not to get what you want, but to let go of yourself” says Phil, paraphrased from Michael Singer, the Untethered Soul.
 
“We are trying to figure everything out and control it (life), according to our own fears and desires. Which is cutting us off from the universe. If you truly want to be happy… which is the ultimate goal, be happy now. There is only one thing, it’s  now. You are part of it, it’s the only thing there is. Just allow yourself to feel a part of it, to be filled with love and joy which is essentially what the universe is about.“

Living consciously means to be aware of the thoughts and the emotions you have. But not letting them rule you. Meditation is a great awareness practice but it can often freak people out when you sit in silence and let free thought flood in, because we have spent so much time holding it down that when we are confronted by it, we don’t like it! Letting go of your old stories and the ‘stuff’ that we hold internally as memories, is what is holding people back from experiencing true joy, because they let it bog them down.
 
So if any of this is resonating with you, and if you’ve ever thought “I’ll be happy when I get this, or do this, or see this”… you need to listen in to this podcast or watch the video!
 
If you want to get in touch with Phil, contact him via his website

“What you fear you attract, what you desire you repel.” - Melissa J Scott

Do you doubt yourself often? Are you fearful when it comes to pushing yourself to achieve the things you want? You’re not alone. 

Why can some people grow their business to multi million $ and others are scratching around barely able to make a living?! It often comes down to mindset and self belief. And it's crazy when you scratch the surface of what is really holding us back... quite often it's something we're carrying around from our childhood. Most of our character traits and beliefs were developed between the ages of 0-7 so there's every chance you don't even know where some of these blocks are actually coming from!

In this podcast episode I discuss how to gain self belief and confidence and how to find out what’s creating that fear that’s stopping you from reaching your full potential. I also touch on the formula to manifesting your goals and keeping yourself on track. Sound valuable to your business, your marketing and your sanity?!

There is a lot of tension right now. There's a lot of people hanging on to their money. Which means that we're out there marketing and doing all the things that we used to do, but it's not having anywhere near the same amount of impact. Therefor we are feeling a bit distressed and a bit nervous, we’re going to be shy, that’s why it is so important to hold ourselves accountable and face our fears.

“When it comes to fear, if we're letting these things get in the way and they're slowing us down, they’re a roadblock and we're putting them in front of us as a deterrent because it's actually something bigger underneath. It could be that you're fearful of growing or maybe you self-sabotage without realising that’s what you’re doing.” - Melissa J Scott

What I will be covering today:

• Self belief and what we believe we are actually capable of doing
• How we grow up having unconscious fear imprinted on us
• Energy - how will you create energy within yourself to make this happen?
• Manifesting Formula
• Choose what you want (do you know how many people have no clue what they actually WANT!)
• What is your focus today?
• What are the 3 things that will help my future self?
• What mindset do you need today?
• How committed are you to the cause?

“There's a lot of things that hold people back particularly in the world of marketing, and going down the world of communicating online and building trust.” - Melissa J Scott

If you'd like to see more, find me here:

https://divinecreative.com.au
https://melissajscott.com
https://www.connectionmarketing.online

What's your relationship with money? How do you wake up every morning thinking about it?

We all deserve to be our very best and not be held back by blocks that are firmly in place in our subconscious. Whether it’s our finances, marketing our businesses or showing up authentically in personal branding, it’s amazing our how self-limiting beliefs can really hold us back if we are unaware of them.

My guest is Michael de Haan from Care to Grow. He has worked in the financial advice industry for years and he just couldn’t avoid the fact that this kind of service didn’t work for people without assets or a large income behind. What holds so many people back in all aspects of life including their finances and growing their business through marketing themselves, are their self-limiting beliefs.

“My clients usually come to me when they’re at breaking point. Perhaps they are experiencing severe overwhelm, a relationship breakdown or a significant illness related to financial stress.” - Michael de Haan

Michael’s mission is to empower people to live their best life by enabling conscious decision making rather than reacting. Through understanding your money story, your money type, and helping to transform them beyond awareness to opening their mind so you can learn new skills to create financial security and wellbeing. When you ‘unlearn’ how you do money and all the roadblocks you put in the way of growth, you can really expand into your true version of you.

“If you can get your heart, if you can get your mind and your body aligned to what you're trying to achieve, you will succeed. You'll get to that financial freedom which is exciting, you’ll get that joy and abundance that everyone should have.” - Michael de Haan

What we’ll cover in this week’s podcast:

• Aligning your mind and body to achieve financial freedom
• How to set realistic money goals to suit your wants and needs
• How to re-educate yourself about money
• Asking yourself ‘Why?’ when it comes to wanting more
• Finding the blocks that are preventing you from achieving your money goals

Timestamps:

3:23
The majority of people I see say that they don't have enough money, and the question I throw back to them is ‘enough for what?’

5:04
“Your life is a print out of your subconscious mind...from a young age we subconsciously learn a lot of our beliefs from our parents.”

10:56
“You need to dig in deep...what's the emotional side around money.”

15:14
“When you think of what financial freedom means to you, it needs to come both from your mind and your body.”

24:39
“If something’s holding you back….what do we need to work on, what are the blocks?”

If you would like to see more of Michael, you can find him here:
https://caretogrow.com.au/

If you want to have more success in your business and sales, you need to become an expert at creating trust and connection online through your personal brand, and creating quality content. Book a free half hour strategy session with Melissa today to find out how you can be the Rockstar in your industry. If you want it, it is possible.

And if you would like to check out Melissa, follow these links:

https://divinecreative.com.au
https://hereticcreative.agency
https://www.connectionmarketing.online

Pressured by trying to achieve sales? Are your methods just not working anymore?

In a quickly changing world, connection is crucial for success. This is success in life, relationships and business. People love to buy, but they hate 'being sold to', so it's time to drop the outdated, flashy sales approach and really connect to your customers, solve their problems and communicate their truth.

This week’s guest is Phil Lee. He is a sales trainer, expert coach and in demand speaker on the subject.

Phil started running two successful IT businesses in 2004, founding the Australian office of one of the world’s leading sales and leadership training and coaching companies. He is known for transforming under-performing sales and business people into consistent over-producers, and helping businesses thrive through a fresh approach to sales and connection.

And I should know because he trained me in sales years ago and I’ve never forgotten what I learned as it was so helpful and just as much about psychology and intuition and caring about your customer, as it is about closing the deal. In this podcast I really  wanted to get that human side across and that sales does not have to be sleazy. It is incredibly important that business owners get over their fear around sales and get good at it, because there will be less deals on the table, more competition, and tighter budgets right now and into the foreseeable future during COVID-19.

“As humans we are motivated by one of two things, the avoidance of pain and seeking pleasure. The strongest psychological motivator for human beings is the avoidance of pain. Some businesses are worried that they might not survive for example. The unspoken thing is that this is talking about being able to develop the connection and the trust, so you can lead people in this conversation of what their personal compelling reason is for making a change and doing something. You need trust and connection to get to their truth and help them solve that problem and overcome that fear.”
- Phil Lee

In this episode you’ll learn:

• The difference between trying to force a sale and using connection to guarantee one later on
• How to keep your self-esteem intact and not personalise sale rejection
• The importance of the right mindset'Effective Selling strategies, Tactics and Behaviour
• The three levels of pain
• How to distinguish the right customer base and avoid useless leads
  
  

Timestamps:

16:41
“How effective are you in terms of your mindset, selling strategies, tactics and behaviour?”

18:56
“When a client is a bit wishy washy, you let them know that you think they’re not ready just yet and that it’s fine. You let them know they can come back when they’re ready.”

22:05
“When you try to sound like the traditional ‘I want to make a sale’ type seller, the more you're going to push them away and the more closed off they're going to be.”

28:14
"Understanding the pain that your audience is in. That's when you got to get to the truth."

28:39
'Sales is part of communication science, part of behavioural science and part of an art. Sales and communications is psychology.” 

If you would like to get in touch with Phil, you can find him here:
https://www.phillee.com.au

If you want to have more success in your business and sales, you need to become an expert at creating trust and connection online through your personal brand, and creating quality content. Book a free half hour strategy session with Melissa today to find out how you can be the Rockstar in your industry. If you want it, it is possible.

And if you would like to check out Melissa, follow these links:

https://divinecreative.com.au
https://hereticcreative.agency
https://www.connectionmarketing.online

Customer service is often ignored by a lot of businesses, but without having repeat customers, we won’t survive. 

The more we become online focused, the more we want human connection. This is why customer service is so crucial and shouldn’t be overlooked. A business needs to understand and focus on the customer’s journey. Connect with them, don’t try to hard sell, it simply will not work. 

“89% of consumers have switched to doing business with a competitor following a poor customer experience.” - Harris Interactive

On this week's podcast my guest is Michelle Pascoe, she is a businesswoman, entrepreneur, speaker, author, coach, trainer, podcaster and a nanna. She established her company Optimum Operating Procedures & Services (OOPS) in 1994. She works with people in organisations to teach them how to lead a multi generational workplace and create a memorable customer experience. Her companies values are Honesty, Integrity, Confidentiality, Ambition, Trust, Accountability, Respect, Teamwork and Family. 

Today’s marketplace both online and offline are incredibly customer-driven. With so much choice around the globe in almost every industry means companies need to find a point of difference and retain the right to keep a customers’ business. Quality of your product and price is important, but equally as important for your customer is the service they receive before, during and after the sale.

“52% of consumers say they have made an additional purchase from a company after a positive customer service experience.” - Dimensional Research

In this podcast we will discuss:

• How to maintain great customer relationships during the pandemic
• Understanding the customer’s journey
• Relating to multigenerational customers
• How to avoid hard-selling and grow a stronger connection
• How collaboration is key to sharing your message
• How personal should you be with your customers

“I realized over time, connection with others, getting out there and talking to different people and sharing more about my personal journey, I don't know whether it's because I'm older but I'm not worried as much about people's judgement. When I finally started talking about myself, getting personal, it made a different connection with people and for my clients. I have stronger relationships.” - Michelle Pascoe

Timestamps:

9:13

Collaboration is actually the key to connecting

9:52

How personal do you get with your audience in order to build connection?

13:52

How did you build your business back then? And how are you building it now?

18:28

Do you target people you want as clients?

26:50

The more that we support each other the more that we will grow as business owners

If you would like to get in touch with Michell, you can find her here:

https://www.michellepascoe.com

And if you would like to check out Melissa, follow these links:

https://melissajscott.com

https://divinecreative.com.au

https://hereticcreative.agency

https://www.connectionmarketing.online