Connected World Radio

Short answer, no. Long answer, it’s just different. On this show,  talk about the differences between social networks and how it all applies to your business.

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Welcome back to the Podcast. On today’s show, I ramble about operating systems in the Connected Age. What is the status of the old stalwarts Windows and Mac OSX in the light of Android and iOS? How are these new modern operating systems shaping the connected world and what does it mean for Microsoft, who […] The post Connected Age Radio – Operating Systems for the Connected Age appeared first on The Connected Planet.

The long awaited return of Connected World Radio. We stay with the format of giving you news, a tip and a tool. Today’s news is about Google Maps and it’s integration of Google Local data, now moving to Google+ pages. Get your localized Google data in order because it’s showing up in Maps in a […] The post Connected World Radio: Managing Social Profiles appeared first on The Connected Planet.

Todays topic is engagement. Content marketing is a two sided coin and the other side is engagement. If you are creating great content but not engaging with people, you’re missing the good stuff. Engagement is where the action happens.

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News: The Oregon Ducks create the “Quack Cave”, a high tech digital media command center.

Main Topic: SEO. Just enough without overdoing it. Don’t write for Google, write for your human audience, for your potential customer.

Tip: Use the SEO Plug-in for WordPress by Yoast.

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News: The Apple vs. Samsung lawsuit is producing some amazing insight into the inner working of Apple.

Main Topoic: Podcasting. Should you podcast? Do you have to have a great voice? What makes a good podcast, and more.

Tip: When it comes to budgets and podcasting, the one piece of equipment you don’t want to skimp on is the microphone.

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News

Google Fiber is rolling out in Kansas City and it’s one of the most important efforts in a long time. Google is set to shake up the Internet access business which is ripe for the shaking.

Main Topic

It’s actually more harmful to be on social media without a good content strategy than not being there at all.

Tip

The web and social media is getting more and more visual. You need a strong image for every blog post you do.

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News: NBC and Facebook team up for a big social media Olympics.

Main Topic: As wonderful as social media is, it cannot fix a systemic problem inside your company. Social media will, in fact, expose and explode cracks in your foundation. Be responsive to the online feedback and quickly fix your problems.

Tip: Use a real person’s name and photo whenever possible on social networks. People like talking to people rather than entities and this will do wonders for humanizing your business.

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ps. I would appreciate it if you would sign up for the mailing list today.

News: In a somewhat unusual move, Amazon.com has bought a mapping company.

Main Topic: McDonalds has recently used YouTube video to great effect, going behind the scenes and being transparent about the business. The effect is to greatly humanize the business and you can do the same for your business.

Tip: Use video in your social marketing but don’t let perfection stop you. You don’t have to make a video has greatly produced as McDonalds. It’s more important your video be authentic, real and show something of your business people dont’ expect but will be delighted to see.

If you want help strategizing or producing video for your company, please call us at 503-208-6426 or email [email protected]

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