We started the season talking about finding financing and taking the jump into ownership. So now you have finances in place, time to start thinking about nailing down your brand and design. Today we are joined by James Beard award winning designer Amy Morris of The Morris Project. And Camille Becerra a chef, food stylist and recipe developer in New York City. With close to 20 years of restaurant experience, Becerra’s menus showcase her commitment to healthful, seasonal and local ingredients and her affection for approachable yet refined New American cuisine. And her food is simply beautiful.

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