Something we love about the senior living industry is finding people who are driven to elevate the quality of care for seniors, including those living with Alzheimer’s and dementia. That’s why we were excited to sit down with George Netscher, whose company, SafelyYou, is giving a voice to this most vulnerable population, and advocating for them when they can’t advocate for themselves. George talks with Matt about how 95% of falls go unwitnessed, why falls are particularly challenging for this population, and how a single fall has a rippling effect through a senior living community, taking physical, emotional, and financial tolls. He shares how understanding the root cause of falls not only impacts quality of life for the resident, but peace of mind for the families, and quality of care delivered by the staff. Join us to learn how some sobering statistics can indicate the opportunity for transformative change in senior care.