Melanie has been an important lead for a handful of organizations over the past 29 years in her career with senior living, and we can see why. She makes sure that her organization walks the walk when they make promises to seniors and we talk about how they get there. She also explains how we can overcome systemic challenges in corporate structure, regulatory restrictions, and more.

Cameo and Miekka came into the senior living industry with a mission to change the culture outside of it from seeing aging as all sadness. Cameo and Miekka bring a vast breadth of knowledge that they've learned from every corner of the industry from their impressive combined experience. We hope that their perseverance is as contagious to you as it is to us in helping flip the script on what it means to be in senior living. 

Originally recorded in September 2021

This was in a time where the COVID-19 was starting to pick back up again in the US and there was still (and still is) a lot of uncertainty about how it would affect move-ins and motivating residents and staff. Greg talks about how the blanketed approaches of incentivizing sales staff with a monetary bonus or burning out prospects with too much outreach isn't as effective and stepping back and taking a look at the bigger picture, and being realistic. 

We are joined by Evan Friedkin, Head of Business Development at Roobrik, which provides an engagement platform for senior care. He shares his insights on the must-haves for any senior living community's website, the quality of leads for new residents across the industry, as well as general best practices for marketing leads for senior living providers.

Originally recorded & posted October 2021

James Lee, the "Senior Living Guy". This episode brings into question what leadership has traditionally been defined as and flipping the script on personal development in your organization. Take the time to be problem oriented rather than solutions oriented, and take risks. Sometimes, passion, purpose and taking a leap can bring you farther than any previous knowledge could. Listen in to see the wealth of insight that James brings to this episode. Here's a quote that we think sums up the episode well, and we hope it entices you a little more:

"Nice makes you feel good amount me while I'm there. Kind makes you feel good about yourself when I leave. Kindness is candor, vulnerability, having tough conversations..." In this case kindness is helping you build leadership skills to help sustain you more than any wellness package would.

Follow James Lee's Level Up podcast at bearwiseconsulting.com/leveluppodcast

Sarah Pedretti, Life Enrichment Coordinator at Bluffview Memory Care joins host, Matt Reiners, to discuss how to stand out in senior living by promoting yourself and your community. She also shares how this has benefitted both her professional development and the quality of care for the residents of her memory care community.

This episode was originally recorded Oct 13, 2021

Dean has led many communities, including the largest in Ohio, so we thought we'd get his ideas around how the next generation of leaders will be different, and what they can bring. 

Stefano is one of the next up and comers changing how we think about educating seniors on technology and how it can give them the confidence in more than just using technology. Getting comfortable with new technology doesn't just have to be for the seniors though. We should also be thinking about changing marketing strategies with the times and social media trends. Take it from Stefano who has seen views of 1 million plus from his senior focused videos!

Heather has grown through the ranks from a marketing director at a single community to managing 35 locations as a COO & VP of Sales. Matt chats with her about all that she's learned on her journey of making hard decisions and getting the whole company behind it by bringing a person-centered approach to employee management. 

Originally posted June 7, 2021

In the middle of 2021, we started broadcasting learnings from industry leaders after seeing a rough year after the COVID-19 pandemic started. Whitney Lane helped us understand the impact that it had on the quality of life for staff and recruiting new help on an already stressed situation. Almost a year later, how have things changed? What are we still struggling with? Listen in and find out.