Every politician knows the importance of careful listening. But how do you ensure you're hearing everyone – not just those whose voices are the loudest?

A self-proclaimed optimist and community advocate, Toronto City Councillor Brad Bradford has harnessed the power of social media to create a solid connection with constituents from all different backgrounds. However, addressing complicated and nuanced political issues, especially in the often black and white digital landscape, is not a responsibility he takes lightly.

On this episode of The Pivot, Brad tells our host Ken Evans about the importance of a strong communications plan, and how he ensures he is meeting the needs of all the members of his community.