According to Amy Franko, cold-calling is simply intentional outreach. Whether you know them or not, it is intentional. You have to find a connection point to take a cold conversation and warm it up. Cold-calling is one of the best and highest uses of your time. Learn how to conquer cold-calling in this episode of Sales Reinvented.

Outline of This Episode

• [0:52] Is cold-calling still relevant?
• [1:50] Is cold calling an art and a science?
• [2:56] How Amy prepares for cold-calling
• [4:35] Amy's effective opening lines
• [6:01] How to keep a cold call engaging
• [7:22] Indispensable tools & technology
• [9:26] Amy's top cold-calling dos and don'ts
• [12:24] How Amy combats cold-call rejection

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