Conquer the Chaos

Don Miller from Stroybrand joins Infusionsoft Product Marketing Manager Brina Kaiser, and teaches how to make your marketing as interesting as a blockbuster movie. Pre-order his new book Building a StoryBrand: Clarify Your Message So Customers Will Listen, and send the receipt [email protected] to get two previously unavailable lectures for free.

To automate Storybrand across your marketing, sales and customer relations, try Infusionsoft for free at infusionsoft.com/storybrand.

We talk design methodology and user testing with James Archer & Stephanie Haworth. Listen to learn how to ensure your product and marketing are working you want them to.

Mentioned in the Episode:

Check out our Campaign Performance Tool to start testing your your marketing.

7 Reasons Why your A/B Split Tests Aren't Working

Split Testing Guide for Ecommerce Sites

30 Email Split Test Ideas to Boost Conversions

How to Build a Culture of Experimentation

James Archer on Design Thinking

How to Do Graphic Design For Your Brand When You Have No Design Knowledge

Join Clate and Dusey as the talk to Brad Owens, who says traditional behavioral interviewing is out, and Attributional Interviewing is in. Brad brings 10 years of experience hiring for some of the most profitable companies out there, and shares his expertise so small businesses can have the same advantages as Fortune 500 companies. Brad is the host of the Small Business Hiring podcast, where he was recently joined by our very own hiring partner Lauren Borgeson.

Lauren also wrote the Hiring Kit we mentioned in the episode.

More resources to help you hire and interview:

How to Save Yourself from Bad Hiring Decisions

Strategies for Improving Your Hiring Success

Setting KPIs for Your Employees

Hire for Potential Not Just Experience

How to Pick the RIght Pre-Hire Assessment

The Three Most Revealing Interview Questions

Previous Episodes on Hiring:

How to Interview Candidates with Specialized Skillsets

Where to Find Job Candidates

Please take our Listener Survey to let us know what you want to hear.

Carla Miner is joined by Greg Jenkins from Monkeypod Marketing helps us answer a listener questions—how to segment your list, and how to keep promotions fresh? You'll need to listen to hear to hear the full answers, but you can also find a bunch of ideas on our blog post 26 Best Examples of Sales Promotions to Inspire Your Next Offer. You can also check out our Cash In a Flash ebook, which walks you through the nitty gritty of managing a flash sale promotion.

Want to put the ideas in this episode into practice? Try Infusionsoft for free.

How do you know when to hire employees and leaders? And how do you ensure they are invested in your business when you do? Clate and Scott give the answer on today's episode.

How do you know when it's time to hire another employee? Read "7 Ways You Know It's Time to Hire Someone" to find out.

Join Infusionsoft executives at Elite Forum, which helps growing businesses lead their teams to success.

A listener asks if competence or character is more important when running (or hiring new employees for) your business. Clate answers, and Scott refuses to. Listen to find out why.

Join Infusionsoft executives at Elite Forum, which helps growing businesses lead their teams to success.

Clate and Scott answer a listener question—when should you consider adding outbound sales, especially when you already have a healthy inbound flow of leads and sales?

Get the most out of prospects by refining sales pipeline with "The 7 Sales Pipeline Stages Every Small Business Should Use"

Today we answer a listener question and bring in our content and email marketing experts to talk about getting and closing leads using educational and promotional webinars.

Check out our interactive email copy tool to help you quickly write effective emails, for your webinars or anything else, at infusionsoft.com/drip-now.

Holly DeVito is the CEO and founder of Sum of All Numbers, a bookkeeping company that specializes in helping entrepreneurs increase their profits. Her burning question is how to change from a word-of-mouth business to a faster growing, marketing savvy company, all while no longer being the person doing face-to-face sales. Clate and Scott walk her through lead magnet ideas—and some equations befitting the name of her business—while discussing how much money is the right amount to spend to acquire new customers.

Mentioned in this Episode:

Profit First by Mike Michalowicz

To learn how to capture leads in your business, check out The Small Business Guide to Capturing Leads.

Chris Prefontaine of Smart Real Estate Coach has a great problem - he's getting a lot of revenue out of his small list, but he wants to grow his list even more. How can he do that? Clate and Scott to the rescue! They advise Chris to step back and take a look at the fundamentals: Is he crystal clear on his target audience? Do you have goals and reliable ways to track them? Psychographics play a big role.

Check out our video on psychographic segmentation to learn more and this post about why psychographic segmentation is more important that customer demographics.

Once you know what you want to do with your psychographics, check out our guide to taking your CRM list to the next level with segmentation.