Conscious Design Podcast™

Expanding to the Middle East or North Africa? One legal misstep could cost your entire business.

Watch before making your move,  this could save you millions.

In this must-watch episode of the Conscious Design Podcast, host Ian Peterman sits down with Haidy Hazem, senior legal consultant at One World Intellectual Property (OWIP) — one of the most respected IP law firms in the Middle East and North Africa (MENA).

If you're a startup founder, tech innovator, or global brand looking to launch in the UAE, Saudi Arabia, Egypt, or GCC markets, this episode is your IP survival guide.

What You’ll Learn (And Why It Could Save Your Business):

✅ How to avoid the most common IP mistakes in the MENA region

✅ First-to-file trademark rules that can make or break your product launch

✅ Why IP theft, delays, and rejections are so common — and how to avoid them

✅ Cybersquatting, naming conflicts & how to defend your brand online

✅ Smart timing strategies for filing patents and trademarks in the region

✅ BONUS: How China’s Belt & Road Initiative is reshaping IP trends in 2025 and beyond

⚠️ Your innovation is only as strong as your IP protection. Learn what not to do before it’s too late.

Notable Moments:

00:00 – Guest Intro

00:50 – What is One World Intellectual Property?

03:36 – Navigating International IP Laws

05:48 – Filing Strategies & Timelines

09:38 – Regional IP Strengths (GCC, Egypt, UAE)

22:22 – IP & Sustainability

25:11 – Cultural Legal Considerations

30:31 – Final Thoughts & Next Steps

About Haidy Hazem & OWIP

Haidy Hazem is an Associate and Legal Consultant specializing in trademarks, patents, copyrights, and IP enforcement across the MENA region, including Egypt, the UAE, Saudi Arabia, and North Africa. She assists companies in developing cross-border IP strategies and navigating regional regulations to facilitate secure international expansion.

One World Intellectual Property (OWIP) is a leading intellectual property firm with 40+ years of experience and 19 offices across the Middle East and North Africa. OWIP provides comprehensive IP services, from registration to litigation, serving both local businesses and multinational corporations. Its global partner network ensures seamless worldwide IP protection.

Connect with Haidy & OWIP:

LinkedIn: https://www.linkedin.com/in/haidyhazem95/

Instagram: https://www.instagram.com/oneworldip/

Website: https://oneworldip.com/

Let’s Connect

Instagram: https://www.instagram.com/cdesignhaus/

TikTok: https://www.tiktok.com/@consciousdesign

 LinkedIn: https://www.linkedin.com/company/conscious-designhaus/

 X (Twitter): https://x.com/CDesignHaus

GET THE “CONSCIOUS DESIGN” BOOK HERE: https://www.amazon.com/dp/B09KNMN9BT

LEARN MORE ABOUT CONSCIOUS DESIGN HERE: https://www.consciousdesignhaus.com/

Want to turn your visionary ideas into market-ready, sustainable products? MAKE IT POSSIBLE HERE: https://www.petermanfirm.com/

We created this podcast to help creative entrepreneurs like you integrate social and environmental responsibility into your brand’s DNA through #ConsciousDesign.

Ian Peterman, a leading expert in Conscious Design and co-author of the book "Conscious Design," hosts the show and brings you conversations with thought leaders, innovators, and changemakers from around the world.

In this episode of the Conscious Design Podcast, host Ian Peterman sits down with internationally renowned architect Kevin Kennon to explore how architecture must evolve—merging sustainable design, AI-driven innovation, and emotional impact to shape a better world.

Kevin shares powerful stories, fresh insights, and bold ideas that challenge how we think about design—from how natural disasters influenced his early life to pioneering zero-emission eco-resorts. This episode explores how architecture can evolve alongside climate change, technology, and culture—while still creating spaces that truly connect with people.

𝗡𝗼𝘁𝗮𝗯𝗹𝗲 𝗠𝗼𝗺𝗲𝗻𝘁𝘀

00:00 – Guest Intro

01:30 – Kevin's Early Life and Influences

03:00 – The Impact of Natural Disasters on Kevin's Childhood Home

05:16 – Kevin's Journey into Architecture

08:35 – Challenges in the Architecture Industry

17:48 – The Role of Technology and AI in Architecture

21:01 – Innovative Projects and Future Visions

29:02 – Project-Based Companies and Buy-In

36:28 – The Emotional Impact of Architecture

44:19 – Challenges and Collaboration in Architecture

About Kevin Kennon and Kennon Design Consultancy

Kevin Kennon is an internationally renowned architect with over 40 years of experience, specializing in environmentally sustainable and innovative design. As the founder and CEO of Beyond Zero DDC Inc., he leads the development of zero-carbon-emission luxury eco-resorts in remote wilderness locations around the world, merging design excellence with ecological responsibility. The company collaborates with leading architects, engineers, artisans, acousticians, hoteliers, property managers, chefs, yogis, equestrians, guides, trainers, athletes, and sustainability experts to help create a better, greener, more socially conscious, and humanitarian future.

His extensive portfolio includes landmark projects such as the 1.5-million-square-foot Barclays North American Headquarters, the Rodin Museum in Seoul, and multiple award-winning Bloomingdale’s stores. He also led United Architects, a finalist in the prestigious World Trade Center design competition, further cementing his influence on architectural innovation.

Kennon’s expertise encompasses adaptive reuse, urban planning, and large-scale developments, with his work featured in the permanent collection of MoMA in New York. He has received over 40 international design awards and is widely recognized as a thought leader in the fields of urban development, climate change, and sustainable architecture. In addition to his architectural practice, he serves as an expert witness and has lectured at esteemed institutions such as Yale and Columbia, bringing a multidisciplinary perspective to his work.

Learn More about Kevin Kennon and Kennon Design Consultancy

Linkedin: https://www.linkedin.com/in/kevinkennonarchitect/

Instagram: https://www.instagram.com/pkk2418/?hl=en

Website: https://www.kdcaia.com/publications

Learn More about Conscious Design

YouTube Channel: http://bit.ly/3sG7VEi

Blog: https://bit.ly/3kltV6s

Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT

Join our Newsletter: https://bit.ly/2U8IlMS

Visit our website: https://www.petermanfirm.com/

We created this content so that creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book "Conscious Design."

How much food is your family wasting—and how much money with it?The average household throws out hundreds of pounds of food and over $4,000 every year. Why? Poor planning. Overbuying. Forgotten leftovers.

In this episode of the Conscious Design Podcast, Ian Peterman sits down with Janet Irizarry, founder of My Mindful Kitchen and creator of the MMK Method, to talk about real-world solutions to food waste, saving money, and raising eco-conscious kids—all without adding more stress to family life.

🎁 Want to try it out? Use promo code Conscious Design to get 50% off the MMK Method program and start transforming your kitchen today.

𝗡𝗼𝘁𝗮𝗯𝗹𝗲 𝗠𝗼𝗺𝗲𝗻𝘁𝘀

00:00 - Guest Intro

00:52 - Janet's Journey: From Second Grade to Restaurant Owner

01:41 - Volunteering and the Birth of Hudson Valley Eats

04:00 - Cooking for a Cause During COVID-19

04:52 - Tackling Household Food Waste

05:32 - The MMK Method: A Family Approach to Sustainability06:13 - Restaurant Efficiency vs. Household Waste

09:31 - Teaching Kids About Food Waste

19:50 - Introducing the MMK Method Course

25:59 - Final Thoughts and Where to Find More Information

𝗔𝗯𝗼𝘂𝘁 Janet Irizarry and My Mindful Kitchen and the MMK Method

Janet Irizarry is the founder of My Mindful Kitchen and creator of the MMK Method. She brings together her expertise in food, education, and sustainability to tackle one of today’s most pressing issues: household food waste.

A former restaurant owner and educator at the prestigious Culinary Institute of America, Janet pairs her culinary background with a master’s degree in course design to develop impactful, family-centered solutions.

Her latest initiative, My Mindful Kitchen, features the MMK Method—a family-friendly program designed to help households save money, reduce food waste, and create sustainable kitchen habits.

The MMK Method offers practical tools to address common waste triggers like overbuying, disorganization, and poor planning, providing families with a clear, achievable roadmap for lasting change

𝗟𝗲𝗮𝗿𝗻 𝗠𝗼𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 Janet Irizarry and My Mindful Kitchen and the MMK Method

Linkedin: https://www.linkedin.com/in/janetirizarry/ and

https://www.linkedin.com/company/99078640/admin/dashboard/

Facebook: https://www.facebook.com/mmkmethod

Instagram: https://www.instagram.com/mmkmethod/

Website: https://www.mmkmethod.com/ and https://www.mymindfulkitchen.com/

Learn More about Conscious Design

YouTube Channel: http://bit.ly/3sG7VEi

Blog: https://bit.ly/3kltV6s

Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT

Join our Newsletter: https://bit.ly/2U8IlMS

Visit our website: https://www.petermanfirm.com/

We created this content so that creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book "Conscious Design." 

Discover how the furniture industry is being transformed from wasteful and disposable to modular, circular, and tech-powered. In this episode of the Conscious Design Podcast, Ewelina Pankowska, founder of Zucchini and Reforest Design, shares how her team is using AI, robotics, blockchain, and circular manufacturing systems to help eliminate global furniture waste.

Ewelina dives into the power of bamboo and hemp wood, the growing crisis of fast furniture, and how her company is building customizable, high-quality furniture that can be easily repaired, upgraded, and even turned into biochar at the end of its lifecycle.

𝗡𝗼𝘁𝗮𝗯𝗹𝗲 𝗠𝗼𝗺𝗲𝗻𝘁𝘀

00:00 – Guest Intro

00:53 – The Mission to Eliminate Furniture Waste

02:41 – On-Demand Manufacturing and Customization

04:07 – The Benefits of Bamboo and Hemp Wood

08:56 – The Concept of Quality in Furniture13:35 – Investment Security in Sustainable Furniture

18:36 – Addressing Fast Furniture

20:09 – Innovative Design and Efficient Furniture Manufacturing

22:00 – Modern Tools: CNC, Robotics, and Flat Pack Design

24:03 – Arm Box, Circular Thinking, and Biochar Solutions

31:25 – The Journey and Challenges of Packaging

39:08 – Scaling with Strategic Partnerships

40:59 – Achievements and Future Plans

𝗔𝗯𝗼𝘂𝘁 Ewelina Pankowska 𝗮𝗻𝗱 Reforest Design

Ewelina Pankowska is the Founder and CEO of Reforest Design, and her personal mission is to redefine and evolve what is currently recognized as sustainable furniture.

Reforest Design is a tech company that makes furniture with the support of AI and Robotics. Their mission is to eliminate fast furniture by making high-quality, custom, circular furniture the standard—not a luxury.

𝗟𝗲𝗮𝗿𝗻 𝗠𝗼𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 Ewelina Pankowska 𝗮𝗻𝗱 Reforest Design

Linkedin: https://www.linkedin.com/in/ewelinapankowska/

Facebook: https://www.facebook.com/reforestdesign

Instagram: https://www.instagram.com/reforestdesign/

Website: https://reforestdesign.com/

Learn More about Conscious Design

YouTube Channel: http://bit.ly/3sG7VEi

Blog: https://bit.ly/3kltV6s

Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT

Join our Newsletter: https://bit.ly/2U8IlMS

Visit our website: https://www.petermanfirm.com/

Welcome to another episode of the Conscious Design Podcast! In this powerful episode, host Ian Peterman talks with Michael Klepacz, founder of Natural Materials Unlimited (NMU), a pioneer in eco-friendly textiles, tree-free paper products, and sustainable manufacturing based in Poland.

Discover how Michael transitioned from a background in aircraft mechanics and project management to creating a globally recognized sustainable brand. From hemp, linen, and organic cotton products to plant-based yoga mats, sustainable webbing, and waxed fabrics, NMU is proving that eco-conscious design can replace synthetic plastics without compromising quality or performance.

𝗡𝗼𝘁𝗮𝗯𝗹𝗲 𝗠𝗼𝗺𝗲𝗻𝘁𝘀

00:00 - Guest Introduction  

00:41 - Michael Klepacz’s Journey into Sustainability  

04:19 - Innovations in Sustainable Materials  

09:54 - Challenges and Opportunities in Sustainable Manufacturing  

13:40 - Efficient Supply Chains and Local Production  

21:38 - The Future of Sustainable Textiles  

25:35 - Sustainable Fabric Blends and Material Versatility  

29:57 - Waxed Fabrics and Their Applications  

32:00 - Fast vs. Slow Fashion and Sustainable Standards  

42:58 - The True Cost of Cheap Products  

𝗔𝗯𝗼𝘂𝘁 𝗠𝗶𝗰𝗵𝗮𝗲𝗹 𝗞𝗹𝗲𝗽𝗮𝗰𝘇 𝗮𝗻𝗱 𝗡𝗮𝘁𝘂𝗿𝗮𝗹 𝗠𝗮𝘁𝗲𝗿𝗶𝗮𝗹𝘀 𝗨𝗻𝗹𝗶𝗺𝗶𝘁𝗲𝗱

Michael Klepacz is the innovative founder of Natural Materials Unlimited (NMU), a leader in sustainable manufacturing based in Poland. Specializing in textiles and tree-free paper products, NMU harnesses the potential of ropes, yarns, woven and knitted fabrics, and webbing to create eco-friendly solutions.

With a rich background as an Air Force veteran and project manager, Michael expertly guides NMU in producing high-quality, white-labeled products that are exported globally. Dedicated to minimizing environmental impact, his work empowers businesses worldwide to embrace sustainability, transforming industry practices one product at a time.

𝗟𝗲𝗮𝗿𝗻 𝗠𝗼𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝗠𝗶𝗰𝗵𝗮𝗲𝗹 𝗞𝗹𝗲𝗽𝗮𝗰𝘇 𝗮𝗻𝗱 𝗡𝗮𝘁𝘂𝗿𝗮𝗹 𝗠𝗮𝘁𝗲𝗿𝗶𝗮𝗹𝘀 𝗨𝗻𝗹𝗶𝗺𝗶𝘁𝗲𝗱

Linkedin: http://www.linkedin.com/in/mikeklepacz

Instagram: https://www.instagram.com/naturalmaterialsunlimited/

Website: https://naturalmaterials.eu/

Learn More about Conscious Design

YouTube Channel: http://bit.ly/3sG7VEi

Blog: https://bit.ly/3kltV6s

Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT

Join our Newsletter: https://bit.ly/2U8IlMS

Visit our website: https://www.petermanfirm.com/

We created this content so that creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book "Conscious Design."

In this episode of the Conscious Design Podcast, host Ian Peterman speaks with Julia Marsh, CEO and co-founder of Sway, a groundbreaking materials startup using seaweed-based bioplastics to replace single-use plastic packaging. Discover how Sway is replacing traditional plastic with home-compostable packaging, why seaweed is the future of sustainable materials, and how regenerative design can fight plastic pollution.

𝗡𝗼𝘁𝗮𝗯𝗹𝗲 𝗠𝗼𝗺𝗲𝗻𝘁𝘀

00:00 - Guest Intro

00:36 - The Problem with Plastic Packaging

04:05 - Discovering Seaweed as a Solution

05:15 - Birth of Sway: Developing Seaweed-Based Materials

08:26 - Challenges and Innovations in Seaweed Packaging

14:45 - Real-World Testing and Future Plans

28:34 - Conclusion and Contact Information

About Julia Marsh and Sway

Julia Marsh is the CEO and co-founder of Sway, a material innovation startup scaling seaweed-based, home-compostable packaging. Julia spent over a decade designing brand and packaging systems for consumer goods companies, technology startups, and design studios around the world. Her work is driven by a deep passion for regenerative design and biological circularity.

Sway's patented products match the vital performance attributes of conventional plastics and are designed to plug into existing infrastructure, enabling scale and massive impact. Unlike plastic, however, their materials are made from an abundant, regenerative resource and decompose into healthy soil after use.

In 2024, Sway was named a Fast Company World Changing Idea. In 2023, Sway won first place in the TOM FORD Plastic Innovation Prize. In 2021, Sway also won the Beyond the Bag Challenge sponsored by Closed Loop Partners and a consortium of major retailers. Sway’s solutions have garnered recognition from Vogue, Forbes, Business Insider, and Fast Company.

Sway is headquartered in the California Bay Area.

Sway is a material innovation startup scaling seaweed-based, home-compostable packaging.

Learn More about Julia Marsh and Sway

Linkedin: https://www.linkedin.com/company/swaythefuture/

Instagram: https://www.instagram.com/swaythefuture/

Website: https://swaythefuture.com/

X: https://twitter.com/swaythefuture

Learn More about Conscious Design

YouTube Channel: http://bit.ly/3sG7VEi

Blog: https://bit.ly/3kltV6s

Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT

Join our Newsletter: https://bit.ly/2U8IlMS

Visit our website: https://www.petermanfirm.com/

We created this content so that creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book "Conscious Design." 

Did you know your tires could reduce carbon emissions by up to 82%? 

In this episode of the Conscious Design Podcast, host Ian Peterman sits down with Friedemann Ohse, brand designer at reTyre, to explore how sustainable materials, smart tire technology, and circular economy principles are transforming the tire industry.

About  Friedemann Ohse and reTyre

Friedemann Ohse is a brand designer at reTyre in Norway. reTyre is mass-producing sustainable tires and changing everything: materials, production methods, and, most importantly, emissions. Friedemann is part of the marketing team, responsible for everything that looks good, while also being involved in innovation and CMF design (colors, materials, and finishes).

This year, Friedemann led the project for the world’s first carbon-neutral tire, introduced at the Eurobike trade show in Germany. With several years of experience, mainly gained in startups and scale-ups, Friedemann has worked in agile teams with great people around the globe.

reTyre is the most sustainable tire brand in the world, reducing emissions by up to 82%.

Learn More about Friedemann Ohse and reTyre

Linkedin: https://www.linkedin.com/in/friedemann-oliver-ohse/

Instagram: https://www.instagram.com/retyre/

Website: https://www.retyre.eco/

Facebook: https://www.facebook.com/reTyreBiking/

Youtube: https://www.youtube.com/c/reTyre

X: https://x.com/re_tyre

Learn More about Conscious Design

YouTube Channel: http://bit.ly/3sG7VEi

Blog: https://bit.ly/3kltV6s

Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT

Join our Newsletter: https://bit.ly/2U8IlMS

Visit our website: https://www.petermanfirm.com/

We created this content so that creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book "Conscious Design."

In this episode of the Conscious Design Podcast, Ian Peterman interviews Ravi Sawhney, founder and CEO of RKS Design, a global human-centered design firm. Ravi shares his journey in industrial design, the development of his Psycho-Aesthetics® methodology, and how emotional durability and sustainable materials are shaping the future of innovation in product design.

They discuss Ravi's groundbreaking work on electric guitars, including a collaboration with Dave Mason to create the world’s first sustainable electric guitar. The conversation dives into circular economy principles and how businesses can successfully integrate aesthetics, function, and sustainability to make a lasting impact.

𝗡𝗼𝘁𝗮𝗯𝗹𝗲 𝗠𝗼𝗺𝗲𝗻𝘁𝘀

00:00 - Guest Introduction

00:39 - The Journey of RKS Design

02:05 - The Philosophy of Human-Centered Design

17:00 - Revolutionizing the Electric Guitar

22:23 - Innovating the Guitar: From Early Concepts to Icons

26:46 - Sustainability in Product Design

30:09 - Beyond Trends: Emotional Durability and Sustainable Products

35:57 - The Future of Design and Sustainability

About Ravi Sawhney and RKS Design

Ravi Sawhney, CEO and Founder of RKS Design, has spent over four decades driving innovation in product design and technology. As a serial entrepreneur and thought leader, he has shaped industries with breakthrough solutions, incubated companies, and created products that impact lives globally. Through RKS Design, he’s developed game-changing designs for diverse clients, earning media praise and prestigious awards.

Sawhney also founded LoanGifting, a platform using technology to tackle the student loan crisis, and D&A Guitar Gear, which ensures the security of instruments at major events like the Grammys and Coachella. As the visionary behind RKS Guitars, he partnered with legendary guitarist Dave Mason to create the world’s first sustainable electric guitar, used by top musicians worldwide.

The inventor of the Psycho-Aesthetics® design methodology, studied by Harvard Business Press, Sawhney co-authored Predictable Magic, a Wharton School-published book. He’s been honored as a Fellow in the Industrial Design Society of America (IDSA) and holds an honorary Ph.D. from the Academy of Art University. Ravi Sawhney’s work continues to inspire positive change across business, design, and beyond.

Learn More about Ravi Sawhney and RKS Design

Linkedin: https://www.linkedin.com/in/ravisawhney/

Instagram: https://www.instagram.com/rksdesign/

Facebook: https://www.facebook.com/RKSdesign

X: https://x.com/rks

Youtube: https://www.youtube.com/@RKSDesign

Website: https://rksdesign.com/ 

Learn More about Conscious Design

YouTube Channel: http://bit.ly/3sG7VEi

Blog: https://bit.ly/3kltV6s

Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT

Join our Newsletter: https://bit.ly/2U8IlMS

Visit our website: https://www.petermanfirm.com/

We created this content so that creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book "Conscious Design."

Are you wasting valuable metals without knowing it?

Precious metals like platinum and palladium from end-of-life catalytic converters are often discarded — but Regenx Tech is changing that with a sustainable, eco-friendly recovery solution.

In this episode of the Conscious Design Podcast, Don Weatherbee, CEO of Regenx Tech Corp, joins host Ian Peterman to share how their innovative cleantech process is revolutionizing precious metal recovery without the need for traditional high-emission smelting.

𝗡𝗼𝘁𝗮𝗯𝗹𝗲 𝗠𝗼𝗺𝗲𝗻𝘁𝘀

00:00 - Guest Introduction

00:53 - The Origin Story of Regenx Tech

01:35 - Transition to E-Waste and Catalytic Converters

05:54 - Understanding the Leaching Process

09:05 - Economic and Environmental Impact

17:42 - Challenges of Extracting Precious Metals from E-Waste

25:50 - Scaling Up Sustainable Metal Recovery

31:02 - Conclusion and Contact Information

About  Don Weatherbee and Regenx Tech

Don Weatherbee is the CEO of Regenx Tech Corp., a cleantech company revolutionizing the recovery of precious metals from end-of-life catalytic converters.

Regenx Tech Corp. leads the way in sustainable, eco-friendly precious metal recovery through proprietary technology and strategic partnerships.

Learn More about Don Weatherbee and Regenx Tech

Linkedin: https://www.linkedin.com/in/don-weatherbee-cpa-cma-citp-b7233b60/

Instagram: https://www.instagram.com/regenx.tech/

Website: https://www.regenx.tech/

Facebook: https://www.facebook.com/RegenxTech/

Learn More about Conscious Design

YouTube Channel: http://bit.ly/3sG7VEi

Blog: https://bit.ly/3kltV6s

Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT

Join our Newsletter: https://bit.ly/2U8IlMS

Visit our website: https://www.petermanfirm.com/

We created this content so that creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book "Conscious Design."

You’re Walking on a Climate Solution and You Don’t Even Know It!

This carbon-negative flooring innovation is revolutionizing the way we design spaces and you won’t believe how it works! Discover Interface’s bold solution that’s redefining sustainable design. In this episode, Ian Peterman sits down with Mikhail Davis from Interface to reveal how they’ve created carbon-negative flooring that’s transforming businesses and building a greener future. Learn how sustainable flooring innovations are cutting costs, reducing carbon footprints, and boosting profits, all while helping reverse global warming.

Discover the secret behind Interface’s Climate Take Back™ initiative and how it’s transforming sustainable design. Learn about key trends in green building, eco-friendly materials, and carbon reduction, along with practical strategies businesses can use to adopt sustainable practices and win big doing it.

Hit play now to uncover this game-changing innovation. Don’t forget to like, subscribe, and turn on notifications for more insights on conscious design

𝗡𝗼𝘁𝗮𝗯𝗹𝗲 𝗠𝗼𝗺𝗲𝗻𝘁𝘀

00:00 Guest Intro

00:35 The Journey of Sustainability at Interface

06:22 Innovations and Challenges in Sustainable Flooring

11:55 Market Shifts, Sustainability Awareness, and Embodied Carbon

23:49 Material Selection and Trade-offs in Sustainability

28:18 Luxury Vinyl Tile: Market Entry and Sustainability Hurdles

30:22 Market Trends, Consumer Perception, and Regulations in Flooring

36:18 Redefining Sustainability: Materials, Systems, and Recycling Solutions

48:34 Collaborations and Industry Impact

About Mikhail Davis and Interface

Mikhail Davis is Director of Global Market Sustainability at Interface, a global flooring manufacturer committed to showing industry how to make a profit in a way that is restorative to the planet and creates a climate fit for life.

Mikhail is responsible for building internal leadership capacity, providing technical assistance to customers on their sustainability efforts, and creating external partnerships in sustainability.

He served as 2016-19 Chair of the LEED Materials & Resources Technical Advisory Group for the US Green Building Council and is current co-chair of the Procurement Climate Collaborative at the Sustainable Purchasing Leadership Council. He co-authored the chapter on Plastics for Bruce King’s 2017 book, The New Carbon Architecture: Building to Cool the Climate.

Previously, he served as manager to US environmental icon David Brower (an original member of Interface's "Eco Dream Team") and spent five years with Blu Skye Sustainability Consulting, building sustainable business strategies for Fortune 500 companies including Walmart, Staples, and Sony Pictures Entertainment.

He holds a B.S. in Earth Systems from Stanford University and is a certified Biomimicry Specialist (Arizona State University).

Learn More about Mikhail Davis and Interface

Linkedin: www.linkedin.com/in/mikhail-davis

Instagram: https://www.facebook.com/Interface

Website: https://www.interface.com/

Facebook: https://www.facebook.com/ecologicca/

Youtube: http://www.youtube.com/@interface

Instagram: https://www.instagram.com/interface

Pinterest: https://www.pinterest.com/interface/

Learn More about Conscious Design

YouTube Channel: http://bit.ly/3sG7VEi

Blog: https://bit.ly/3kltV6s

Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT

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We created this content so that creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book "Conscious Design."