The impacts of fast fashion have been well documented — awareness of the industry's destruction of the environment and exploitation of people around the world has never been higher.
Yet, we are continuing to see a rise in fast fashion consumption. In fact, when you look at ultra-fast fashion brands like Shein, fast fashion has only gotten cheaper, faster, and bigger.
We're in the midst of a climate crisis. So why can't we stop buying so many cheap clothes?
What makes this fast-fashion habit so particularly hard to break? Well, that is what we're going to be talking about today with our guest: Zainab. In this episode, she'll be breaking down:
- What ultra-fast fashion exactly is
- Why it's so addictive, especially for young people
- How fast fashion's marketing tactics keep people hooked on their "drug"
- The role that influencers play in overconsumption
- And how we can start to challenge and change these fast fashion systems.
Hit play and join us in exploring just how fast fashion brands are "using every trick in the book to get us addicted"...
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FULL SHOW NOTES & TRANSCRIPT:
https://www.consciouslifeandstyle.com/zainab-mahmood-fast-fashion
LINKS MENTIONED:
- ThredUP 2022 Resale Report
- Business of Fashion Article: Why Shein Might Be Worth $100 Billion in Four Charts
- Book: Trick Mirror by Jia Tolentino
- Oh So Ethical Resources
- Oh So Ethical Twitter
EPISODES MENTIONED:
- EP.24 The Fascinating Psychology Behind Fashion and Consumption with Shakaila Forbes-Bell
- EP.47 How to Cultivate a Healthier Relationship to Shopping with Jessica Harumi
- EP.40 What It’s Really Like Working for Fast Fashion with Amanda McCarty
- EP.21 The Connection Between Social Media and Overconsumption in Fashion
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