Life as a small business owner is anything but predictable. Clients come and go, markets shift, seasons of life happen, and plans change.

Olivia Herrick is a graphic designer and owner of Olivia Herrick Design, specializing in logo, golf, print, and packaging design. In this interview, she shares how staying open to change allowed her to grow in unexpected ways and why choosing to keep her small business small made the most sense for her.

While the business world associates growth with success, Olivia shares how growing her business with a different vision of success has made all the difference. 

WILDFLOWER SHOWNOTES : shannaskidmore.com/olivia-herrick

📌 RESOURCES MENTIONED:

Olivia’s Childrens Book “Good Morning, World”
Shop fun Merch!

With an estimated 5 billion copies sold and distributed, the Bible is the bestselling book of all time…yet over thousands of years, there have been surprisingly few cover variations. Enter Hosanna Revival: a paper goods company that designs beautiful, artistic Bible covers and other faith-based products.

I sat down with founder Katie Guiliano to hear where this idea came from and how she’s grown the business to 7-figures and a team of 15 full-time employees.

This was such a powerful conversation on the intersection of faith, art, and entrepreneurship!

WILDFLOWER SHOWNOTES : shannaskidmore.com/katie-guiliano

Every so often, you come across a product and instantly know it will be a new staple in your life. The annual prayer journal from Val Marie Paper is one of those products for me. Every year, it’s at the top of my holiday wish list!

That’s why I was so excited to sit down with founder Valerie Woerner. Since 2013, Val Marie Paper has sold nearly 100,000 journals and collected an overflowing folder of thank you’s from happy customers – myself included!

In this interview, you’ll get to hear how Val came up with the idea for her bestselling product and why she intentionally slowed down at the height of her business success.

WILDFLOWER SHOWNOTES : shannaskidmore.com/valerie-woerner

📌 RESOURCES MENTIONED:

Yearly Prayer Journal (Shanna’s Pick!)
Val’s Book “Led not Driven”
Pray Confidently and Consistently Book

When Chloe Mackintosh was growing up in Reno, Nevada, she never imagined living in the country. But halfway through college, her boyfriend (now husband) moved to a cattle ranch in northern California and after graduating, she decided to follow him.

It sounds like the beginning of a Hallmark movie: a city girl moves to a ranch in a town of only 99 people.

Today’s guest shares how she went from city girl to loving the ranch life, the unexpected lessons she learned along the way, and how she’s turned her passion for slow living into a profitable business.

Through her writing, retreats, and online shop, she helps people live each day with more meaning.

WILDFLOWER SHOWNOTES : shannaskidmore.com/chloe-mackintosh

📌 RESOURCES MENTIONED:

Julie Blanner Six Figure Blog Course

Ahrefs SEO Tool

Creative Workshops hosted by Chloe

Shop Curated Goods from Boxwood Avenue Online

Interior Design Services

This year we celebrated one decade in business! I cannot believe it’s been 10 years since I pressed “publish” on our very first website announcing the official start of Skidmore Consulting!

For our final podcast episode of 2024, I wanted to pop in solo show style and share Ten Unexpected Lessons learned in the past decade of business. A slight twist on the traditional “10 Lessons Learned in 10 Years of Business” and instead share the 10 things I didn’t see coming, the unexpected lessons that have shaped so much of the past decade.

WILDFLOWER SHOWNOTES : shannaskidmore.com/10-unexpected-lessons-learned-in-10-years-of-business

📌 Snag you FREE End of Year Checklist here: shannaskidmore.com/yearend

Annie Jones is the owner of The Bookshelf, an independent indie bookstore in Thomasville, Georgia. The store has been a local staple in the southern town for almost 40 years, while Annie is celebrating the 10th anniversary of taking over ownership of the store.

In this episode, Annie shares how she took over ownership of a 30-year old established business through sweat equity, the trials and tribulations of her early days as owner, and how focusing on her community has created a steady stream of loyal customers – even in the age of Amazon.

WILDFLOWER SHOWNOTES : shannaskidmore.com/annie-jones

📌 RESOURCES MENTIONED:

Annie’s Podcast, From the Front Porch

Annie’s personal website

The Bookshelf Book-of-the-month club! 

Book Req: How to stay Married

Book Req: Hello Beautiful (an Oprah pick!)

After marrying her high school sweetheart turned Air Force husband, Monica realized that the military community was ripe with entrepreneurs, but there was no central place to shop for their products and services – so she created one!

Monica’s lack of experience in the tech space hasn’t held her back from building a successful e-commerce marketplace. Her story is a powerful reminder that with hard work and determination, you can figure anything out.

WILDFLOWER SHOWNOTES : shannaskidmore.com/monica-fullerton

What do you do when you’ve built a successful business, working with clients you love and making a great income...but something still feels like it’s missing?

Michelle Boyd found herself in that position a few years ago. She spent years building her wedding photography business, only to find that when she finally “made it”, she had a new dream inside of her.

If you’re in the middle of a transition or thinking of pivoting your business, you won’t want to miss this episode!

WILDFLOWER SHOWNOTES : shannaskidmore.com/michelle-boyd

📌 RESOURCES MENTIONED:

The Blueprint Model

Emily Jeffords Retreat

Michelle Boyd Tapestry Collection

From teaching children to starting a non-profit and launching a small business development program, Jessica Hotz has always had one goal in life: to elevate people.

​​Jessica is the co-founder of Elevate, a social enterprise focused on empowering families through small business development and expanding the reach of the gospel through high-quality leather goods.

In this episode, ​​Jessica shares a behind-the-scenes look at her journey – including a life-altering trip to India, the ins and outs of product design, navigating shifts in the market post-pandemic, and secrets to building a successful non-profit.

WILDFLOWER SHOWNOTES : shannaskidmore.com/jessica-hotz

📌 RESOURCES MENTIONED:

Use Code JESSHOTZ15 for 15% off all Elevate leather items.

Shop Elevate Leather Products that make a difference

Pacha Soap Company

Profit First Book