Taking a moment to reframe some thinking that evolved negatively from brick and mortar processes, and that should be thought of as growth opportunities these days. Shipping costs aren't just a dead expense. They can be a tool for strategic growth and customer satisfaction.

Read more in this blog post

• Shipping Best Practices
  • Your shipping out expense should be considered a marketing expense, and not just a margin killer 
    • Similar to your in-store sales, which have a rent, utility, wages, and expenses, online sales will have their own expenses.
  • Utilize services such as Supplier Fulfillment
    • For a low, very reasonable cost, items can be picked, packaged, and shipped on your behalf directly to your customers’ doorsteps using Workstand's Supplier Fulfillment feature.
  • The mechanics of shipping
    • Bike Flights (save 5% from QBP’s Bike Flights Top Shop program) / Kitzuma 
    • Shippo
    • Recycle Packaging
    • Labeling

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Ryan Atkinson, President + Co-Owner
Mark Still, Business Development

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If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].