When it comes to marketing we all start where we are. And that’s OK.

What’s not OK is when we do all the work to move forward and build marketing assets but don’t use them because we never took the next step. Then those hard earned assets are about as useful for growing your business as the change sitting under your couch cushions is for buying Starbucks.

I have personally forgotten every single one of the items on this checklist at least once. Let’s take a look at my list of misadventures so you can learn from my mistakes instead of making them yourself.

For a fully-formatted article version of this podcast, head over to our website: https://mayecreate.com/blog/marketing-inventory-checklist/

The most common way to suck at your marketing is to just straight up not do your marketing. And I hear all the excuses. Heck I’ve made those same excuses myself.

So one of the easiest ways to start succeeding in your marketing is to actually GET IT DONE consistently. But back to those excuses again, right? Seems like all revolve around the big bad four letter “T” word…time.

Well let's blow up the “T” word. And put some ideas on the table to get work done faster so we call go back to working on all the other stuff we’re responsible for!

For a fully-formatted article version of this podcast, head over to our website: https://mayecreate.com/blog/8-tips-to-save-time-boost-marketing-productivity

You know what is totally lame? I reviewed 10 digital marketing benchmarks reports. The lameness stems from only finding ONE report dedicated to construction marketing. The others don’t even list “construction” as its own industry. I’m going to save you the trouble and share the construction specific data I collected from these reports -- and that's not lame, that's awesome!

For a fully-formatted article version of this podcast, head over to our website: https://mayecreate.com/8-construction-marketing-trends-to-inform-2022

All booths start out the same: 3 sides, a curtain at the back, a table, a few chairs, all on the same carpet as the other booths. Nothing special. Consider the booth your canvas and make it your own. And I don’t mean just signage, though that’s certainly important. I mean that everything from the arrangement of your booth to the people in it all work to make it a success!

For a fully-formatted article version of this episode, head over to our website: https://mayecreate.com/blog/setting-up-for-trade-show-booth-success/

As the fiscal year comes to a close, everyone starts thinking about all the things they’ll need to do to continue growing their business next year. In my world, a big part of that planning is marketing, and all marketing decisions start with review: review the numbers and review with your people.

For a fully-formatted article version of this podcast, head over to our website: https://mayecreate.com/blog/annual-marketing-review-checklist/

Monica Pitts and Stacy Brockmeier of MayeCreate Design interview expert guest Len Toenjes, President of AGC Missouri, about best practices for using the latest technology to hire construction employees.

You can also find the full episode here: https://mayecreate.com/blog/using-tech-to-hire-construction-employees/

Since you are here I could probably assume that you already understand why it's important that your website loads quickly.  But, alas, a good teacher starts at the beginning--and we all know how great assumptions are--so let's take a quick second and talk about why it's so important to have a fast loading website.

For a fully-formatted article version of this podcast, head over to our website: https://mayecreate.com/blog/podcast/fast-loading-website-formula/

Let's start with an beachy concept: your website is an island.  Your marketing and search engines like Google are like boats, taking people out to your lovely website island.  Without the boats, traffic to the island is slow.  The more boats you have sending people to your website island, the more visitors you’ll have. So what activities constitute as a boat? Let’s talk about a few ways (a.k.a. boats) to float traffic to your site... 

For a fully-formatted article version of this podcast, head over to our website:

https://mayecreate.com/blog/podcast/9-ways-to-drive-traffic-to-your-site/

When it comes to drones, I’ve been clinically declared an idiot. That’s okay though - because I know someone who is a drone genius. And since I know enough to know that the fastest growing commercial adopter of drone use on the job site is the construction industry, I know that this genius has some useful information for my clients who do construction!  So today I’m going to bring the two of you together. His name is Bruce Bishop and he owns a drone photography business. See, I’m not a total idiot. Just a drone idiot… but after today, I won’t be.

For a fully-formatted article version, head over to our website: https://mayecreate.com/blog/podcast/tips-for-drone-footage/

You used to be able to pop up a photo and a few words and you were good to go. Now social media is becoming a more integrated part of sales and marketing, forcing a good social media manager to wear a variety of hats. So, which traits are the most important ones for a good social media manager to have?  Sit down - I'll tell you! 

For a fully-formtted article version of this episode, head over to our website: https://mayecreate.com/blog/cmwp-who-should-be-doing-your-social-media