often the first encounter people have with your business.  You want your Google listing to be as influential as possible.  But with all the kinds of listings out there, how does Google determine who gets what?  Read on for the nitty gritty of it, from ads to rich answers to organic results - It’s a short read, but it’s long on Google insight (pun intended)...

For a fully-formtted article version of this episode, head over to our website: https://mayecreate.com/blog/podcast/types-of-google-search-listings/

There are some sites that totally stink, but many of them are quite lovely on the outside and a bit like mean girls on the inside. Basically they’re shallow. They lack the things they need to be compliant and well-rounded. 

in this blog post/podcast duo, I'm going to tell you how to take that mean girl website and turn it into the girl the audience is rooting for with our ultimate website planning checklist!

https://mayecreate.com/blog/website-checklist-8-hidden-things-every-website-needs/ 

It’s time for you to show off the awesome landscaping job you did for a house last week. You have to make sure you’re presenting your talent well, so your picture of this must be top-notch. Does this mean you’re going to hire a professional photographer? Maybe not.

If you’re handy with a camera and pay attention to details, taking pictures can be a simple task you can easily handle. Just follow these easy steps and your website’s photos will be hard to miss: https://mayecreate.com/blog/podcast/construction-phone-photography-crash-course/

The goal when hiring for your company is to find the best way to connect with the most qualified people, right? Take your hiring approach to the next level using these 6 tips for how to meet prospects where they are: online.

For a fully-formtted article version of this episode, head over to our website:

https://mayecreate.com/blog/podcast/marketing-to-hire-online-recruitment-strategies/

Dang, I wish everyone had Google Analytics installed on their websites; it lets you see how people are using your site - for free.

I install it on every site we build. Clients get reports. I’m filled with joy by sharing all this amazing data and you know what they say to me?

“That’s pretty Monica, but I have no clue what any of it means.”

So that, my friends, is what I’m unearthing today - how to tell what people are doing on your site using Google Analytics.

For a fully-formtted article version of this episode, head over to our website: https://mayecreate.com/blog/how-to-tell-what-people-are-doing-on-your-website

Your patrons are as much a part of your marketing team as your marketing director. 

Most people think of marketing as just their logo, business cards or a sign on the side of their truck (and maybe, if we’re lucky, their website too). While those are indeed important and essential marketing assets, they’re not what builds the reputation of your company. 

Your ability to effectively communicate with your prospects and customers directly influences their happiness with your end product. So, how can we adjust our communication and marketing to exceed customer expectations and send a clear message of excellence to our audience?

For a fully-formtted article version of this episode, head over to our website: https://mayecreate.com/blog/podcast/marketing-to-turn-prospects-into-promoters/

Tech can be scary. I’ve seen extremely successful people shut down when the conversation turns to changing their marketing practices to integrate technology.

While using technology in marketing is change, it’s certainly not an eraser. When you're using it the right way, you're not changing your message or erasing a process, you're just adjusting the way you present it to your audience so they can intake it more effectively. That’s the technological sweet spot — take something good but aging and make it better, like chocolate covered bacon.

Let's explore a few technologies you might find useful to communicate your marketing message. 

For a fully-formtted article version of this episode, head over to our website: https://mayecreate.com/podcast/7-ways-to-use-technology-to-improve-your-marketing/

My husband, Mike, always says how much he hates social media.  He says people aren’t real and they’re always just griping or posting randomness. I tell him he’s just using social media the wrong way.

See, I hardly ever hangout in my own news feed filled with posts from ex-colleagues, high school friends and business acquaintances. That place holds no magic for me.  

I use social media to observe prospects from afar and connect with them using groups. I explain my strategy in our latest podcast episode, give it a listen!

For a fully formatted version of this episode, head over to our website: https://mayecreate.com/podcast/connecting-outside-the-show-using-social-media-groups-2/

The cycles and trends of the stock market are very similar to the cycles and trends of generational marketing.  Now I'm not saying you have to be an expert trader to know how to market to millennials... but if you understand these parallels, targeting millennials becomes a whole lot less mysterious!  Let me explain... 

For a fully formatted version of this episode, head over to our website: https://mayecreate.com/podcast/reaching-millennials-marketing-like-a-401k/

Website scams are actually quite common. 

We were in our weekly meeting this morning and realized that more than one of us had clients who were dealing with fraudulent claims last week so we thought now would be as good of time as any to educate our listeners about common spam schemes and how to steer clear of them.

For a fully-formatted article version of this episode, head over to our website: https://mayecreate.com/blog/3-common-website-scams-how-to-spot-them