Consult with AME

As the broker leader, you set the tone for your team. Will even mentions in his book (Unreasonable Hospitality) that culture isn't taught, it's caught. This means it's not just about talking about your vision; it's about your team seeing you live out what's important to you.

Demonstrating that caring and kindness can be cool sets a powerful example. Your behavior influences your team members, who, in turn, support your agents. They mimic your actions and attitudes.

There aren't many opportunities to find a safe space where you can deeply discuss what's happening in your brokerage and be vulnerable with other broker managers who are in the same boat. You can't talk about these things with your agents because you need to project confidence and strength.

However, when I found such a space, it was a powerful reminder of the amazing people in this industry that I deeply respect. They needed a place to be vulnerable, and so did I.