Consulting Success Podcast

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What makes you stand out from any other consulting businesses? How can you increase the value of your business? In this episode, Tony Velasquez, the CEO of Angelus Advisors, brings his wisdom on what makes a true consulting business and how consultants can build one instead of simply creating a job for themselves. He delves into increasing your offering’s value, making your clients feel special and heard, winning new clients, and crafting impactful messages to attract ideal customers. Tony also shares his insights on how consultants can prioritize their families while building their businesses. If you are a startup or a seasoned in this industry, this episode is perfect for you! So, tune in to the Consulting Podcast with Michael Zipursky and Tony Velasquez today.

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Michael Zipursky warns about the consequences of choosing money over love. He explains why it is wrong to justify pouring all your time and effort into your business just for the sake of your family.

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Nobody wants to be just another consulting firm. So, how will you stand out among others? Today, Sarah Heal, the Director and Co-Founder of Information Leadership, brings you the power of specializing your consulting firm to be on top of the industry. Sarah delves into improving messaging, delegating effectively, valuing employees, niching down, leveraging your words and social proof, and avoiding falling into a common trap. This episode is stuffed with insights and will help you climb into the pinnacle of your business success. So tune in to this episode with Sarah Heal. 

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How do you maximize your consulting firm’s profitability? In this episode of Consulting Success Podcast, Michael Zipursky is joined by Marcel Petitpas who is the Cofounder and CEO of Parakeeto, a company dedicated to enhancing the profitability of agencies and consultancies. His expertise has garnered attention from numerous platforms, including Ad World, DigitalMarketer, and Credo among many others.

In this episode, you’ll learn how to:

• Utilize cold emails to expand your network while strengthening both professional relationships and outreach skills.
• Find holes in your business to service your customers more effectively.
• Leverage content to grow your pipeline.
• Comprehend your gross margin to facilitate the growth of your firm.
• Employ Marcel’s formula for pricing your products or services and improve your gross margin.
• Forecast the ideal time to add talent to your team.

Resources Mentioned:

• Time Tracking Software for your business
• Marcel’s Company

In this conversation, Marcel emphasizes the challenges surrounding scaling your consultancy and why so many consultants struggle to scale. You will also learn how to utilize cold emails to expand your network while strengthening both your professional relationships and outreach skills, how to find holes in your business to service your customers more effectively, how to leverage content to grow your pipeline, how to comprehend your gross margin to facilitate the growth of your firm, how to employ Marcel’s formula for pricing your products or services, and how to forecast the ideal time to add talent to your team, plus so much more. There is so much to learn from this wide-ranging discussion. Tune in!

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“When people are financially invested, they want a return. When people are emotionally invested, they want to contribute.” - Simon Sinek.

Investing in your team and providing them with a great experience will drive them to perform better. In this episode, Kalyn Ponti, the CEO of Humankind, sprinkles her expertise on how consulting firm owners improve the employee experience for them to thrive in your firm. When leaders develop and nourish a positive company culture, it ripples into your firm and will grow your business. KP poured her heart into their purpose and became the catalyst for their expansion. Start investing in your employees today, and you’ll see the magic it will bring to your firm tomorrow.

In this episode, you'll learn how to:

-Integrate Enterprise-Level Strategies into Your Boutique Consulting Firm

-Professionalize Your Operations to Pave the Way for Scalable Growth

-Develop and Nourish a Positive Company Culture

-Emphasize Purpose-Driven Goals as a Critical Catalyst for Business Expansion

-Utilize Three Key Strategies KP Employs to Scale Her Consulting Business

-Leverage Video Testimonials as an Effective Tool for Winning New Customers

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Elevate your consulting business through the lens of neuroscience: discover hidden opportunities, amplify growth, and lead with sharper insights for success. In this episode, we dive deep into business transformation and personal growth. Our guest is none other than Bill Troy, founder of Polaris, a pioneering company that leverages neuroscience to unlock human potential and elevate consulting businesses. He reveals how his business paradigm shifted from control-centered to growth-focused, which ultimately led him to launch the company. Bill unpacks how our brains often blind us to both opportunities and threats hiding in plain sight, and how we can break down the barriers with neuroscience. Bill also touches on navigating entrepreneurial challenges faced by small businesses and the allure of business dynamics. He emphasizes how success lies not in control, but in expanding your capacity. Join us in harnessing neuroscience to revolutionize the consulting landscape, and embracing discomfort as a catalyst for true growth. Tune in now!

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Growing your business may not be easy but you can look at the successful people around you and learn from them. One of those that you’ll find invaluable is this episode’s guest, Jason Shafton, the Founder of Winston Francois. Drawing not only from his experience and expertise but also insights learned from the amazing people around him, Jason shares the simple method for growth in your consulting business. He dives deep into the value of getting referrals and how to get them without directly asking for them, the secret to winning new clients (and no, it’s not your typical marketing tool!), developing IP, and finding and keeping great talent. You don’t have to find success on your own; you can make the journey much better with people on your side. Follow Jason’s footsteps toward success and grow your consulting business today!

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“Life doesn’t get easier or more forgiving. We get stronger and more resilient.” - Steve Maraboli, from Life, Truth, and Being Free.

Today, Ryan Kutscher, the founder of Circus Maximus, shares his journey to inspire others to become resilient consulting business leaders. He shares the steps to help you navigate the highs and lows of being an entrepreneur and consultant. As Ryan dives deeper into the conversation, he also emphasizes the importance of the restaurant business model in his practice. You will learn more if you tune into this insightful episode with Ryan Kutscher.

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Research is vital in many businesses because the gathered data will allow business owners to decide accordingly. That is one of the secrets today’s guest reveals. Cali Williams Yost, the CEO of Flex+Strategy Group, shares her expertise in building a remote consulting business. She provides tips on developing the skills of your managers to grow your business. Cali also reveals her secret in managing her work-life fit to grow your firm. Get a glimpse of how Cali grows her business and learn from her.

Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast