Consulting Success Podcast

Embrace the essence of boldness. In this episode, we have Melissa Vela-Williamson to discuss the art of being BOLD. Get ready to unlock the secrets to standing out in your industry and fueling business growth.

In this episode with Melissa, you’ll learn how to:

• Elevate your brand to stand out in your industry.
• Capitalize on your name recognition and relationships to fuel business growth.
• Expand your client base by leveraging events and conferences.
• Attract new clients through featured content in online publications.
• Build trust and authority by participating in podcasting.
• Make strategic decisions about your workforce, choosing between hiring contractors or employees.

Book your complimentary growth session call

MVW Communications

Melissa’s Book, Smart Talk

Smart Talk Series Podcast

If you have any questions about these instructions, please email [email protected] and cc [email protected]

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Build not just a brand, but a magnetic force that attracts opportunities. Today, Joe Mechlinski, the founder of Gift of Work, shows us the way to speaking, recurring revenue, and personal brand converge to reshape the future of consulting. Hear about his early struggles and how he found a unique approach to consulting that changed his career.

In this episode with Joe, you’ll learn how to:

●       Learn strategies for helping leaders excel in times of rapid and exponential change.

●       Discover how writing and publishing a book can elevate your credibility and expand your business.

●       Understand how to embrace and learn from rejection to foster personal and professional growth.

●       Gain insights on identifying key decision-makers within any organization to enhance your consulting effectiveness.

●       Uncover methods to identify a company's insecurities and leverage this knowledge to attract new clients.

●       Explore ways to build your business so that it thrives independently, reducing reliance on your constant involvement.

●       Learn to navigate your business successfully through economic downturns and challenging times.

●       Find out how to implement sustainable recurring revenue models or memberships in your business.

●       Learn the steps to building a strong, influential platform for your consulting practice.

Book your complimentary growth session call

Visit:

SHIFT

Joe’s Website and Books

If you have any questions about these instructions, please email [email protected] and cc [email protected]. 

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As consultants, we constantly think about growth and success. But sometimes, it can be challenging to know where to focus your efforts to attract new leads and scale your businesses effectively. That's why we've created the Scale Your Consulting Business Scorecard (https://www.consultingsuccess.com/scorecard) that will help you assess how ready you are to scale your consulting business, see if your current strategy is optimal, and identify areas for improvement.

Get instant access and see how you score at https://www.consultingsuccess.com/scorecard. Within 2-3 minutes and by answering a series of questions, you'll gain insights into your strengths and uncover opportunities to optimize your operations. Are you confident in your target audience? Do you regularly create high-quality content that resonates with them? These are just a few of the critical factors we'll explore in the Scorecard.

By the end of the Scale Your Consulting Business Scorecard, you'll have a clear understanding of where you stand and what steps you can take to elevate your consulting business. It will go into your pricing strategy, sales approach, and how well you communicate the value of your services. Get instant access and see how you score at https://www.consultingsuccess.com/scorecard

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In this bonus podcast, Michael Zipursky speaks with Lizz Harr of Hinge Marketing on how independent consultants and small firms can become visible experts:

✔️ The one thing successful consulting business owners all wish they could have done earlier

✔️ How we built Consulting Success® by starting with a simple blog

✔️ The best type of content that gets the most traffic leads, and clients

✔️ The link between your content and ability to command premium fees

✔️ How to leverage the insights of other experts in your content

✔️ What's working best for LinkedIn content in Q4 of 2023

✔️ The different kinds of visible experts (so you can find your ideal content style)

✔️ Why every consultant should strive to present and speak in front of a live audience of ideal clients

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AI has become a trend that many businesses delve into. And to keep your business on top, you've got to learn how to leverage it to set yourself to success. In this episode, Christopher Penn, the co-founder of TrustInsights, talks about how to create an AI team and grow the business with it. Chris reveals that his business's revenue goes up while the headcount remains because as the AI space matured, they could do so much more. So, don't let your consulting business fall right behind others, and start leveraging AI to keep you on track toward success. Tune in to this episode and learn more about Christopher's take on creating an AI team.

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Dean West's journey teaches us that even at 50, making strategic changes and staying committed to restructuring can turn challenges into opportunities. In this episode, we hear Dean’s story and secrets behind leveraging associations and specialty groups to securing high-value clients. Associations, often underrated, can be compared to valuable goldmines for fostering relationships. Dean discusses all about them, dispelling common misconceptions about associations and shedding light on the myriad opportunities they present. Dean also shares how to craft the right content, understand the power of restructuring, and his pivotal point at 50. Tune in now and unlock the doors to high-value clients.

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Productization is a hot topic. Many consultants wish to productize their consulting business. But the question remains, how do you know when you are ready to take this next step? In this short yet very insightful episode, Michael Zipursky dives deep into the ways to identify when to productize and when not to. Remember, it’s a slippery slope to undertake productizing your business. You need to be equipped with the right data to know if you are making the right decision. Find out today whether you are on the right track or if you need to take a step back.

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Putting the right people in the right seats is crucial to any business, but for a consulting practice, it is a matter of life or death. Michael Zipursky talks about strategic hiring in this episode with Adam Oliver, Founder and CEO of Crafted, a product development consultancy employing over 26 people. Michael and Adam discuss the challenges of balancing between having a robust sales pipeline and a hiring pipeline and why the two are essential for your growth. Among other things, you’ll learn the secret to hiring effective remote employees and how to ensure a warm and balanced sales and hiring pipeline, how to win new clients using Adam's personal sales approach, how to thrive even during a recession, how to free up your time as a founder to grow your practice and how to use case studies to back up your great growth. Tune in!

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In this special bonus episode from YouTube, Michael Zipursky talks about how consultants can use value-based pricing to maximize revenue. He discusses the two different forms of value, how to work around the perception of value, and the benefits of knowing the right questions to ask clients.

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Are you looking to scale your consulting business? This episode will deliver that to you! Today, Kenny Goldman, the co-founder and CEO of Kicksaw, discusses how consulting businesses can elevate their practice through the Fractional Services Model. Kenny also brings insights on strategically determining optimal time and innovative technology and systems. He delves into building and sustaining meaningful partnerships with large enterprises. From implementing strategies to reduce customer churn to prioritizing crafting exceptional experiences for clients, Kenny brings so much value to this episode. Tune the volume up and join Kenny and Michael today.

Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast