Consulting Success Podcast

The only way to prevail as a small consulting firm is to do something different. In this episode, Christian Stadler talks with host Michael Zipursky about the winning business strategies you can use to grow, adapt, and beat your competition. Christian is the Professor of Strategic Management at Warwick Business School. One exercise is the nightmare competitor exercise, where members question business ideas to find holes and weaknesses. In doing so, you eventually come up with a winning, bulletproof strategy. Want to know more? Tune in!

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Everyone will benefit from having long-term clients who will always return to you and even refer others to work with you. But garnering such individuals is not so easy to accomplish. For Larry Robertson, getting ideal customers boils down to the value you are delivering, not just the profits you are earning. Joining Michael Zipursky, the Founder of Lighthouse Consulting explains why patience is key in building lasting client relationships. Larry talks about his marketing principles that prioritize the customer's needs more than your own business goals. He also shares his secrets in starting meaningful conversations, leveraging your network, using social media to establish a good reputation, and taking advantage of every customer referral.

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While business success and happiness seem exclusive, it is possible to design a successful consulting business that you and your clients will be happy about. Best-selling author and founder of the Good Life Project Jonathan Fields sits down with host Michael Zipursky as they talk about the fundamental nature of work, transforming yourself, self-awareness, and self-discovery. Jonathan shares stories of his entrepreneurial ventures and insights on transforming your business using mindset and self-confidence. Listen as he also talks about confronting fear and anxiety. Tune in for valuable insights into the consulting business only here.

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If you are learning something beneficial for you, stick with it. If you have zero experience in sales and marketing while running a business, take time to learn it. Heather Couture is the owner and machine learning consultant of Pixel Scientia Labs, and she learned how to sell. Learn why and how she got into AI machine learning. Discover how she built her own newsletter with the help of LinkedIn. Join your host Michael Zipursky as he talks to Heather Couture on how she built her business and stuck with it. Also, learn about some of her offers today!

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Relationship-building is a fundamental aspect of running a business. So how does one go about it? In this episode, joining Michael Zipursky is Martin Stadelmeyer of AMBE Engineering, LLC. Having previous experience with companies like Volkswagen and Mercedes-Benz, Martin has the experience and the connection most people in the industry aspire to have. Today, he shares how he has managed to establish and maintain healthy business relationships throughout his career. Plus, he highlights the potential benefits of staying in touch with your network. Stay tuned!

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Stories of executives who transition to consulting are not that uncommon. But how does one successfully venture out of corporate? Joining Michael Zipursky is Tom Tonkin. Tom is the co-founder of The Sales Conservatory and CEO of The Conservatory Group, a management consulting firm where you help businesses with their management, leadership, and sales. Today he shares how he went from a stable corporate job at Oracle to starting his consulting firm. In addition, he shares lessons he learned from his transition journey and advises fellow executives looking to do the same. Plus, Tom shares future plans for his business and what’s next for him. Stay tuned!

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Many business owners and entrepreneurs often can’t be bothered to put in a system. This is a mistake, David Jenyns believes, and in this episode, he discusses why you need to start systematizing your business. David is a systems devotee who went on to found systemHUB.com and started a movement called SYSTEMology. Today, he joins Michael Zipursky to discuss the benefits of systematizing and what you need to do to start the process. We get a look at David’s insights on systemization and the need for a critical workflow. Listen in and learn to free yourself from your business by systemizing it.

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Trust is the foundation of any relationship. This is exceptionally true when it comes to business. You need to establish trust within your team, clients, and customers to grow. So how do you build that trust? Sandra Sucher is a Professor of Management Practice at Harvard Business School and an internationally known researcher on trust. She recently co-authored The Power of Trust: How Companies Build It, Lose It, Regain It. In this episode, she joins host Michael Zipursky to share essential insights from her book on how businesses can build, lose, and recover trust. Join in on their discussion and get valuable business advice on leadership, relationships, and more! 

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When starting a consulting business, you should always look to build systems. Where most small businesses think that systems only exist in big companies, Joshua Schultz believes otherwise. In fact, he encourages small businesses to have a system mindset. Joshua is the Director of Data Services at Pacific Air Industries. He is also a contracted Supply Chain SME and consultant to SourceDay. In this episode, he joins Michael Zipursky to discuss how to scale your consulting business by using systems. Discover Joshua’s journey and how he started working with his dad. Learn how to focus on one thing at a time so that you can grow. Find your system mindset today!

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What are strategic goals? How do they impact your business? What do you need to do to hit these goals? Our guest in this episode knows the answer to these questions and will gladly share it with everyone. Michael Zipursky sits down to interview the CEO of Outfield Leadership and author of The Self-Evolved Leader, Dave McKeown, about learning to set and achieve strategic goals as a consultant. Plus, Dave shares his insights on goal setting and leadership in large organizations. Tune in for more consulting secrets from the best in the industry.

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