Consulting Success Podcast

For complex projects that require subcontracting, a Request for Proposal is a great way to winnow out what companies to partner up with. An RFP, however, isn’t just a simple document that you send off and forget about. It requires a lot of groundwork, foresight, and mindset before you even start working. So how can a consultant ensure that they win more of these? Michael Zipursky looks into the nuts and bolts of consistently winning RFPs with author and consultant Lisa Rehurek. Lisa walks us through the mechanisms of a winning strategy and what you need to do to ensure success. 

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How do you create a purpose-driven consulting business? By identifying your purpose and values. Michael Zipursky welcomes Jenn Lim, the CEO & Co-Founder of Delivering Happiness. Jenn talks with Michael that your long-term relationships grow when you stay true to who you are and are passionate about what you do. Creating an open dialogue environment is also vital because it creates healthier, transparent conversations that build resilience and growth. So tune in and discover how to create a purpose-driven consulting business!

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Great things in business are never done by one person; they’re done by a team of people. To shed light on the premise of strength in numbers in forming powerful consulting peer groups, Michael Zipursky welcomes founder and managing partner at Peernovation, Leo Bottary. As a keynote speaker and workshop facilitator, Leo focuses on peer advantage in building high performing teams. Leo unpacks the lessons he learned from a decade’s worth of academic research, including how consultants build better teams and become better leaders. Listen in as Leo shares how a group of people who share common values, yet offer different perspectives and skills, can bring remarkable ideas to life. 

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How do you make better business decisions? By taking a look at the best information. Michael Zipursky’s guest in this episode is Eric Johnson, the director of the Center for Decision Sciences at Columbia Business School. Eric talks with Michael about how we often choose a decision and we don’t revisit it. For example, if the GPS tells us to go a certain route, we lock ourselves into that choice. What we need to do is go back and reassess the decision. If you were to do more research, will you make the same decision? If you want to know more about making better business decisions, you wouldn’t want to miss this episode. Tune in!

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If there is one thing the corporate world can learn from politics, it is data-driven marketing. By looking at actual audience behavior and relationship-building tactics, effective strategies that yield tangible results can be developed. Michael Zipursky sits down with Phillip Stutts, Founder/CEO of Win Big Media, to share how he came up with his undefeated systematic approach by utilizing his political marketing experiences. He explains how well some strategies used in political campaigns translate to corporate businesses aiming to achieve record-high sales. Phillip discusses the power of a good referral system, a consistent agenda presentation, effective recruitment techniques, and more.

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2021 has been a tough and challenging year. But despite it all, we have to give it to ourselves for making it here—almost greeting the new year ahead. It is time to learn from the past and look forward to a new and better future. Let us win the new year as host Michael Zipursky discusses the five growth levers we need to reach our goals as entrepreneurial consultants this coming 2022. Do you want to achieve something bigger and succeed in the new year? Tune in and find out how to make a significant difference!

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Many people take their marketing strategies for granted, and thus continue using old, ineffective techniques. Setting aside tactics that do not work in favor of unconventional PR strategies is always recommended. However, most businesses are afraid to get out of their comfort zones. Michael Zipursky is joined by Darian Kovacs, who shares the incredible story of starting Jelly Digital Marketing & PR Agency. He looks back on how they grew from a small venture in his basement to a successful company by embracing unique and unexpected advertising stunts. From giving away actual jelly jars to going beyond social media networks, Darian breaks down everything that made their agency a marketing success.

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How do you build a sustainable consulting business? One effective way is to keep your carbon footprint low. Michael Zipursky’s guest in this episode is Kate Gaertner, the Founder and CEO of TripleWin Advisory. Kate talks with Michael about how the pandemic changed how the consulting business works. If before, business travels and face-to-face meetings were required, that’s no longer the case today. Virtual communication is here to stay. Might as well jump in to reduce your carbon footprint. Join in the conversation to get more practical tips on sustainability!

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What is the mindset of successful consulting leaders? The key is to understand the reality in front of you. Michael Zipursky’s guest in this episode is Michelle Ray, the CEO and Founder of Lead Yourself First Enterprises. Michelle talks with Michael about how leadership is about knowing what you need to do in this current environment. To achieve this, self-awareness is critical. When you examine yourself, are you open-minded about how you lead others? Tune in and become a more successful consulting leader!

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Growing the revenue of your consulting business is not an easy task. There are many ways to do this whether it be marketing yourself better or having a clear proposition. Launch your consulting business by pulling the right levers with your host Michael Zipursky and his guest Felix Velarde. Felix is the CEO of The 2Y3X Programme. He is also the author of Scale at Speed. Join Michael and Felix as they discuss why your core values need to be aligned with your team's values. Learn how teaching played a big role in Felix's scaling journey. Also, find out how to properly sell to your target audience. All of these things will accumulate to growing your consulting business. Join in and start learning!

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