Consulting Success Podcast

One big part of starting a business that some tend to forget to consider is selling it off. While it may seem such a heartbreak to exit a business you've worked so hard to build, it is nevertheless an important aspect of success. In this episode, Michael Zipursky is joined by Alex Langshur. Alex is currently the EVP, Global Google Practice Lead at dentsu international. Prior to that, he was the founder and co-CEO of Cardinal Path. He shares with us the journey that led him to where he is now, from building his former company to deciding to sell it off. What was the mindset it took for him to build multiple businesses? How do you make businesses with partners work? How was his company ultimately acquired? Alex answers these questions and more!

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Are you equipped with a good amount of knowledge and skills for your services? In today’s episode, Michael Shein, founder of MicroFame Media, shares his insights on how you can create undeniable hype around your consulting services. He had gone through different jobs in his career, and through these experiences, he was able to sort of analyze and reflect on things that are effective when marketing yourself or your business. He even discusses hype strategies to grow your influence and business, especially in today’s modern time, using different platforms and technologies. Stay tuned for more!

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Building and growing a business is not easy. It requires a lot of work, time, and money. So how can you fast-track your consulting business’ growth? Today, MaryBeth Maskovas, the Founder, Lead Analytics, and Optimization Consultant for Insight Lime Analytics, shares her journey from finding her passion for analytics to building her consulting agency amidst the pandemic. Find out how a business coach gave her the perspective she needed to take her business to the next level. Learn how hiring the right people, building relationships, and being open to feedback helped their company get 80% repeat clients and referrals with a 100 NPS score. 

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Are you a solo entrepreneur who wishes to build your own team? Kay Formanek’s perspective on spending your time fruitfully, especially when it comes to your work, is exceptional. Kay is a global speaker on Diversity and Inclusion, visiting lecturer at leading business schools, and the Founder of Kay Diversity & Performance, a company committed to unleashing the power of Diversity Performance within profit and not-for-profit organizations around the world. In this episode, she talks about the process of leaving her previous company to start her own consulting business. She also dives into the marketing she found to be most effective in creating conversations with ideal clients, as well as the operating model she used to increase profitability and long-term success.

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The consulting business is a people business. Partnerships and relationships are vital to the growth of consulting firms. In today's episode, Michael Zipursky interviews Almira Bardai, Senior PR, Thought Leadership & Communications Consultant, about her experiences in the space and what she learned about creating lasting consulting partnerships and relationships. She shares some of the best practices with those considering partnering and her thoughts about referrals as keys to having more clients. On working with big clients, Almira gives the strategies that helped her get a seat at the table. Plus, she also touches on providing PR services as well as negotiating the pricing and increasing her fees.

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If everything's been done and everybody's doing everything right, how can you stand out and build a superstar consulting brand? Michael Zipursky welcomes Damon Holowchak, the CEO of Super Collider Consulting Inc. The key is to identify what you stand for. Why do you do what you do? Then, you need to apply that to your brand on a functional, operational level. If you’re not taking control of your message by building a brand with true meaning, people see right through it. Do you want more practical strategies for building a superstar consulting brand? This episode’s for you. 

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Do you want to scale your consulting business? Michael Zipursky welcomes Sarah McVanel, the President and founder of Greatness Magnified. Sarah shares that before you scale, you first need to discover if doing so will bring you joy. If you figure it will start by growing your team. Hire the best talent suited to your business, and never begrudge them a penny. Invest in your assistants to encourage them to deliver amazing work quality. If you want to learn more about scaling your consulting business, this episode’s for you. 

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When you start your consulting business, you want to have clear-cut offerings for potential clients. This eliminates a lot of guesswork and makes things clear on both sides, making for a better business relationship. In this episode, Michael Zipursky talks about custom consultancy and clarity in your offerings with Jack Milroy. A veteran of the political and advocacy scene, Jack shifted to consulting while applying the lessons he learned along the way. Jack talks about pricing models, creating your offerings, and learning to say no. Tune in for more great tips from top consultants while you build your business for success.

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What’s an important factor when growing from independent consultant to founder? Michael Zipursky welcomes Babita Devi, the Managing Director at bStrategic. Babita shares that building strong relationships is key. She never had to market her business because word of mouth was enough. But at the end of the day, it depends on your strength. The founder is the starting point of the business. If you’re best at creating content through social media platforms, go for it. Narrow your focus on your element, and give your best. Join the conversation to get more growth strategies. 

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CEOs have the greatest impact on the business than anybody. This is why they need to be coached and consulted so that they can grow into something bigger. These CEOs need to build leaders within their companies for a brighter future. Stop being selfish, and start being selfless. Learn how executive consulting works with Michael Zipursky and his guest Jeff Mask. Jeff is the founder and CEO of MASK Principles. He helps CEOs grow without losing their soul. Discover how Jeff started his career by getting fired. After that, it was all uphill from there. Know how he gets leads by referrals, some pricing strategies, people's relationship with fear, and more. Get some insight into the consulting process today.

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