Content Amplified

In this episode, we interview Marcus LaRobardiere, VP of Marketing at NewStore, to explore the transformative power of Account-Based Marketing (ABM).

What you’ll learn in this episode:

•How to craft personalized content strategies for ABM success.

•The power of data-driven insights in targeting enterprise accounts.

•How annual reports and research can become your ultimate marketing playbook.

•Effective tools and techniques to automate ABM campaigns.

•The balance between educational content and sales intent for relationship-building.

Dive into this masterclass with Marcus and learn how innovative content fuels impactful marketing campaigns.

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In this episode, we interview Melinda K. Partin, Director of Marketing Strategy and Enablement at the Channel Company. Melinda brings over 20 years of experience in B2B technology marketing and shares her expertise in using gamification to drive results.

What you’ll learn in this episode:

•How gamification transforms dry content into engaging experiences.

•Tactical steps to design and implement gamification strategies.

•Common pitfalls to avoid when launching gamified campaigns.

•Real-world examples of gamification in sales, training, and product launches.

•Tips to promote and sustain engagement through gamification.

Explore how gamification can spark competition, enhance learning, and deliver measurable results for your business.

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In this episode, we interview Ashley Hutchings, Director at Kelly Scott Madison, about the fascinating evolution of search and how social media platforms are transforming the way people discover content, products, and brands.

What you’ll learn in this episode:

•Why search is shifting from traditional engines to social platforms.

•How businesses can adapt their strategies to fragmented search behaviors.

•The importance of tailoring content to specific platforms for maximum impact.

•Insights on leveraging paid social advertising to enhance visibility.

•Predictions on the future of social search and keyword-based advertising.

Discover how to stay ahead in a rapidly changing digital landscape with actionable insights from Ashley’s expertise in media and marketing.

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In this episode, we interview Michael Jensen, Director of Marketing at Boostability, a company specializing in SEO for small businesses. Mike shares insights from his extensive career in content and marketing and his work on viral campaigns like “Will It Blend?” at Blendtec. He provides practical strategies for standing out in today’s overwhelming digital content landscape.

What you’ll learn in this episode:

•Key elements to crafting memorable and impactful marketing content

•Lessons from successful campaigns, including the “Will It Blend?” phenomenon

•Tips on setting effective goals and metrics for content success

•How creativity in marketing can transform a “boring” brand

•The role of AI in amplifying content efforts and unlocking efficiency

•Techniques to enhance brand recall and client engagement

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In this episode, we interview Jarron Vosburg, VP of Growth at Jump Crew, where he leads corporate marketing and strategy. With a unique career blending sales and marketing, Jarron dives into a game-changing approach to prospecting.

What you’ll learn in this episode:

•How to leverage storytelling to create compelling sales content

•Techniques to use organic social content for effective prospecting

•Jarron’s unique one-to-many strategy that amplifies outreach

•Tips for scaling personalized content for high-value conversions

•How to incorporate AI to elevate and personalize prospecting efforts

Listen in for Jarron’s insights on cutting through the noise and creating impactful connections.

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In this episode, we interview Corie Meredith, an experienced marketing leader with a passion for social media and authentic connections. Corie shares her insights into how AI can be used thoughtfully in branding and social media to build stronger, genuine relationships.

What you’ll learn in this episode:

•How to use AI as an assistant rather than a replacement

•Ways to train AI to reflect your unique voice in content creation

•Techniques for balancing personal branding with corporate messaging

•Tips for maintaining authenticity in digital relationships

•Strategies to align AI tools with core brand values for better outreach

Listen in as Corie reveals how AI, used thoughtfully, can amplify relationships without compromising the human touch.

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In this episode, we interview Ray Norton, SEO Lead at Gabb Wireless, a company focused on safe tech solutions for kids. Ray shares his insights on building a powerful SEO strategy and how Gabb’s blog achieved a staggering 364% growth in traffic.

What you'll learn in this episode:

• The key role of strong branding in SEO success
• Ray’s strategies for combining quality content with SEO "razzle dazzle"
• Practical ways to use AI in content creation without sacrificing quality
• Tips for balancing AI-generated content with a human touch
• Why executive buy-in is critical for sustainable SEO

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In this episode, we interview Lindsay Kelley, VP of Marketing at Sonar Software. Lindsay brings decades of experience to the table, and today, she shares her unique Thanksgiving Turkey approach to content creation and repurposing.

What you'll learn in this episode:

• How to maximize the life of one core content piece into many engaging formats
• Tactics for creating “snackable” content that drives engagement on platforms like LinkedIn
• Strategies to enhance content with AI for deeper insights and creativity
• Tips for leveraging social metrics to refine content repurposing and audience targeting
• Best practices for Account-Based Marketing (ABM) and personalized content strategies

Lindsay’s insights will reshape how you view content creation, helping you extend reach and add value with every piece. Tune in to find out how to keep your audience coming back for more.

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Today is part 2 of yesterday's episode!

We hope you enjoy!

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PART ONE of TWO.

In this episode, we interview Guy Nadivi, a senior marketing executive and fractional CMO, known for his unique insights into marketing workflow and content management.

What you’ll learn in this episode:

•Why creating a deliverable-centric workflow architecture enhances productivity

•The common pitfalls in workflow implementation—and how to avoid them

•How standardizing processes balances creativity with efficient content production

•The essential project management tools every marketing team should consider

•Tips for building a collaborative cross-departmental marketing workflow

•Measuring success: Key metrics for tracking workflow improvement

Text us what you think about this episode!