Content Amplified

In this episode, we interview Stevi Ginolfi, Director of Content Marketing at Deseret News, about her streamlined approach to content strategy and the power of saying “no” in marketing.

What you’ll learn in this episode:

•How to identify and prioritize core audiences for impactful content

•The “Cheesecake Factory vs. In-N-Out” approach to content focus

•Strategies for testing and refining content to optimize engagement

•How to simplify and adapt content for different platforms, like Threads vs. X (formerly Twitter)

•Tips for communicating simplification strategies to leadership with data-driven insights

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In this episode, we interview Justin Ruiss, a seasoned equity and primary researcher at BWG Strategy, where he bridges the worlds of data and marketing.

What you’ll learn in this episode:

•Strategies to gather impactful primary research for marketing

•How to use KPIs to measure content effectiveness and industry health

•Tips for transforming research data into engaging, educational content

•Methods for humanizing metrics to create relatable, actionable insights

•Why sentiment analysis can set your content apart from others

Justin shares a wealth of insights for anyone eager to create content that informs, educates, and resonates.

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In this episode, we interview Phil Pilalas, an experienced marketer with over 13 years in the field, including roles in nonprofit radio and extensive in-house marketing expertise.

What you’ll learn in this episode:

•Why email should be more than a direct response tool

•The impact of new technologies like Heymail and Superhuman on inbox curation

•How to shift email content from transactional to trust-building

•Strategies to approach email as a “social feed” channel

•Why quality content should feel worth paying for—even in email

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In this episode, we interview Benjamin Kepner, founder of Global Social Media Marketing and an instructor in digital marketing, to explore the powerful impact of AI-driven video on modern marketing.

What you’ll learn in this episode:

•How AI video tools are changing content creation

•The top AI video platforms and how they work

•Tips for using AI avatars and video scripts for business

•The process of AI-assisted video production from start to finish

•Effective use cases for AI video in training and ads

•How language translation in video can broaden audience reach

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In this episode, we interview Kavi Kardos, Director of Organic Growth at KlientBoost, a performance marketing agency. Kavi brings her wealth of experience in content marketing and SEO to discuss how the “Jobs to Be Done” framework can supercharge your content strategy.

What you’ll learn in this episode:

•How to create content that resonates with customer pain points and aspirations.

•Strategies for collaborating with customer-facing teams to gather actionable insights.

•The importance of addressing top- and middle-of-funnel content beyond product features.

•Methods for measuring success when content doesn’t have a direct revenue tie.

Visit Kavi's website as well: https://kavikardos.com

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In this episode, we interview Amber Wuollet, a seasoned marketing expert with over a decade of experience in tech and financial services. Amber shares her insights on the often overlooked but crucial process of internal product launches.

What you’ll learn in this episode:

•The importance of aligning teams for a successful external launch

•Strategies for segmenting product launches into low-hanging fruit vs. moonshots

•How to create internal excitement with explainer videos and tailored content

•Tips for balancing creativity and risk in low-budget, high-impact campaigns

•Methods to measure and iterate for improved product launches over time

Amber also offers advice for marketers working with limited resources, showing how to make a big impact with scrappy, creative strategies.

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In this episode, we interview Sarah Perry, a seasoned content marketing professional with over 15 years of experience in B2B software and technology companies.

What you’ll learn in this episode:

•How to break down silos between content and demand generation teams.

•Strategies for aligning goals between content creation and pipeline objectives.

•How to structure content that supports every stage of the buyer’s journey.

•The importance of leadership in setting aligned KPIs across marketing teams.

•Tips for giving and receiving constructive feedback between marketing functions.

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In this episode, we interview Hayley Parr, a marketing expert with a background in broadcasting. Hayley shares her insights on setting boundaries and expectations around content creation while maintaining flexibility and creativity.

What you’ll learn in this episode:

•The importance of frameworks in scaling content production

•How to balance creativity with structured processes

•Why aligning marketing content with brand integrity is crucial

•Techniques for effective cross-departmental collaboration

•How to build a flexible content calendar that adapts to change

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In this episode, we interview Alina Ferrell, a marketing leader at SAP Gold Partner Archlynk. Alina shares her journey from journalism to marketing, where her passion for the written word has led to a dynamic career in content strategy.

What you’ll learn in this episode:

•How to develop content that resonates across the customer journey.

•Practical steps to repurpose content for different audiences.

•The importance of aligning content creation with stakeholder insights.

•Tips on leveraging AI to enhance content production and streamline marketing efforts.

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In this episode, we interview Bailey Gaffney, Content Marketing Manager at MPE-Inc., to dive into the art of storytelling in marketing. Bailey shares insights from her journey from pre-pharmacy to marketing and explores how businesses can use storytelling to connect with their audience in a meaningful way.

What you’ll learn in this episode:

•Why storytelling is crucial in content marketing.

•How to personalize your messaging to engage your audience.

•Practical tips for using “we,” “you,” and “I” in your content.

•Techniques for crafting a compelling company narrative.

•The importance of aligning content strategy with customer emotions and experiences.

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