Content Amplified

In this episode, we interview John Korpics, Vice President, Executive Creative Director at Harvard Business Review.

What you’ll learn in this episode:

•How AI tools like ChatGPT and Midjourney are transforming creative processes.

•The balance between human intuition and AI-generated content in media and branding.

•Insights into creating a snack brand using AI at Harvard Business School’s executive program.

•Challenges of using AI for content creation and where human input is still essential.

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In this episode, we interview Blair Felter, a seasoned marketing professional. Blair shares her unique perspective on the importance of creating content that prioritizes existing customers over chasing new leads.

What you’ll learn in this episode:

•Why focusing content on existing customers can be more valuable than prospect-driven strategies.

•How customer-centric content can drive lead generation without gimmicks.

•The importance of authenticity and transparency in building trust with your audience.

•How to adjust your content distribution strategy for better organic engagement.

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In this episode, we interview Mario Paganini, SVP of marketing. Mario shares his experiences in marketing leadership roles and provides insights on creating standout content in competitive industries.

What you’ll learn in this episode:

•How to align content strategy with business goals.

•The importance of taking risks to differentiate your brand.

•Why content is the key to driving emotional engagement with your audience.

•Practical steps to stand out in a crowded market.

•How inspiration from small content creators can fuel innovative marketing ideas.

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In this episode, we interview Savannah Zimmer, VP of Marketing at Purpose Legal. Savannah shares her expertise on the importance of content calendars and how they can be used to align marketing efforts with business goals.

What you’ll learn in this episode:

•The role of content calendars in supporting business growth.

•How to build a content calendar that adapts to change.

•Key content pillars every marketer should use.

•Tools and techniques to track the success of your content.

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In this episode, we interview Griffin Rowe-Cohen, a junior at Lake Forest College, majoring in Environmental Studies with a minor in English. He is already making waves in digital media through his work in graphic design, videography, and photography, particularly in the athletics sector.

What you’ll learn in this episode:

•How to self-teach marketing using trial and error

•Tips for finding inspiration and staying on top of design trends

•The power of networking and building connections through your work

•Strategies for turning passion projects into professional opportunities

•How to leverage social media platforms, like LinkedIn, to build a personal brand

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In this episode we interview Tim Davidson, owner of B2B Riz and a well-known B2B content creator on LinkedIn. Tim shares his unique approach to video content creation and the strategies he uses to stand out in a crowded digital space.

What you’ll learn in this episode:

•Why video content outperforms traditional written content

•Simple and affordable video setups that any brand can use

•How to find your brand’s unique voice through video

•The creative process behind Tim’s viral fruit-cutting videos

•Why testing different formats can transform your content strategy

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In this episode, we interview Megan Effertz, a seasoned business transformation executive with vast experience in sales, marketing, and leadership roles across multiple sectors. Megan shares her insights on how to develop an effective content strategy and the importance of aligning it with the broader business objectives.

What you’ll learn in this episode:

•How to create a content strategy that supports your business goals.

•The difference between content strategy and content tactics.

•Key steps to analyze and refine an existing content strategy.

•The role of AI in automating tasks and enhancing creativity.

•How marketing teams can collaborate with sales for better alignment.

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In this episode, we interview Jake Wengroff, Senior Consultant at Technica Communications, specializing in public relations and content strategy for clean energy and climate tech industries.

What you’ll learn in this episode:

•The essentials of earned media and its impact on PR success.

•How to repurpose content for greater media exposure.

•Key strategies to pitch your content to publications effectively.

•The value of patience and persistence in the PR process.

•How to navigate paid vs. earned media opportunities.

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In this episode, we interview Michael Axman, co-founder of the Nucleus Network, a business dedicated to unlocking the power of connections. Michael shares insights from his journey in growth marketing, venture capital, and his current role in helping businesses foster meaningful partnerships.

What you’ll learn in this episode:

•How to leverage partnerships to create more engaging and niche content

•The value of a “give before you ask” approach to content and relationships

•Why listening is the key to building successful business relationships

•Creative ways to find unexpected partnerships outside your industry

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In this episode, we interview Katrina Doell Mullaney, a seasoned content marketing expert with a background in sports, healthcare, and commercial real estate. Katrina shares her journey from journalism to content marketing and walks us through her process of creating a successful white paper for her current role at DLC Management.

What you'll learn in this episode:

• How to ideate and develop a white paper that attracts investors.
• The value of analyzing previous data to improve marketing strategy.
• Why ungating content can drive higher engagement and consumption.
• How to leverage relationships and data to build credibility in marketing.
• Tips on integrating content with larger business initiatives, like trade shows and industry partnerships.

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