Content Amplified

In this episode, we interview Alex Magann (alexandria-says.com), a seasoned expert in content marketing and SEO strategy at Bobby, an innovative infant formula company. Alex shares her journey from leading SEO at Wayfair to her current role, where she spearheads content and organic acquisition strategies.

What you'll learn in this episode:

• How to differentiate between performance content and search-driven content.
• Steps to integrate search-driven strategies with performance content for maximum impact.
• Key metrics to measure the success of multi-channel content strategies.
• Insights into the future of SEO and content marketing in a world dominated by AI and social media.

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In this episode, we interview Mackenzie Gilstrap, a seasoned B2B content marketer currently working for an architecture and design firm. Mackenzie shares her insights on how to create human-centric content that builds genuine relationships and trust in B2B marketing.

What you'll learn in this episode:

• The definition and importance of human-centric content in B2B marketing.
• How to engage employees to become content creators and storytellers.
• Tactical advice on integrating human stories with product and service information.
• Methods for tracking and communicating the success of a human-centric strategy.
• Ideas for expanding this approach to customers and clients.

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In this episode, we interview Julia Sachs, a former tech journalist turned tech marketing expert, who shares her insights on building authority and expertise in a crowded digital space. Julia discusses her journey from journalism to tech marketing, and the strategies she uses to help startups and established companies stand out.

What you'll learn in this episode:

• How to position yourself as an expert in your field.
• The importance of conviction and authenticity in content marketing.
• Balancing consistency and risk-taking in content creation.
• Drawing inspiration from unexpected sources, like the music industry, to shape your content strategy.

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In this episode, we interview Alyssa Cuda, a seasoned content marketer with over eight years of experience in B2B tech, including roles in cybersecurity, fintech, and supply chain logistics. Alyssa shares her journey into content marketing, highlighting the unique challenges of measuring content's impact and the importance of aligning strategies with business objectives.

What you'll learn in this episode:

• Why content marketing measurement is challenging and how to overcome it.
• How to build a measurement framework that aligns with business objectives.
• The difference between service and strategy content marketing roles.
• Tips for gaining internal buy-in and communicating success metrics effectively.

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In this episode, we interview Arissa Dimond, an experienced SEO copywriter and content marketing expert. Arissa shares her journey into the world of SEO, the evolving landscape of search engine optimization, and the impact of AI on modern content strategies.

What you'll learn in this episode:

• How Google's latest updates and AI features are changing SEO practices.
• Key strategies for proving expertise and authority in your content.
• Practical tips on optimizing for Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness).
• How to leverage bylines, quotes, and credible data to enhance content authority.

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In this episode, we interview Kiera Blessing, a Senior Content Marketing Manager with a unique journey from newspaper journalism to B2B content marketing. Kiera shares her insights on how a journalistic mindset can transform your content strategy and enhance your connection with your audience.

What you'll learn in this episode:

• How to apply journalistic principles to content marketing.
• The importance of understanding your audience's true pain points.
• Why sales experience can significantly influence marketing effectiveness.
• Techniques for creating both timely and evergreen content with a journalistic edge.

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In this episode, we interview Bailey Lewis, founder of Words First, a company specializing in digital content strategy education.

What you'll learn in this episode:

• The importance of prioritizing function over form in content creation.
• How to align content strategy with both user needs and business goals.
• The role of design in enhancing content without overshadowing it.
• Effective ways to repurpose and reformat content for different audiences.

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In this episode, we interview Natalie Taylor, Head of Marketing at Capsule, an AI-powered video editing tool for enterprise teams.

What you'll learn in this episode:

• The effectiveness of intimate, in-person dinners as a marketing strategy.
• How to balance efforts on non-scalable tactics to achieve meaningful results.
• Tips on crafting impactful outreach messages that generate high engagement.

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In this episode, we interview Marshall Benveniste, a seasoned content and marketing expert currently working in the software industry for commercial construction. Marshall shares his insights on how to develop thought leadership that resonates and builds lasting impressions.

What you'll learn in this episode:

• How to create content that imprints your brand in the minds of potential customers.
• The importance of identifying your audience’s pain points and addressing them effectively.
• Why thought leadership requires long-term commitment and continuous improvement.
• The role of creative briefs in aligning thought leadership with organizational goals.
• How to use expert insights to establish thought leadership, even if you're not the expert.

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In this episode, we interview Zuleika Medina, a seasoned marketing professional. Zuleika shares her insights on the critical role that data plays in shaping and refining content strategies.

What you'll learn in this episode:

• The importance of setting clear KPIs before diving into data analysis.
• How to identify and focus on metrics that truly impact your content strategy.
• Strategies for getting your team on board with data-driven decision-making.
• Practical tips for centralizing and analyzing data to drive content improvements.
• The balance between content creation and the time needed for meaningful data analysis.

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